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The Minnesota Department of Health is seeking proposals for foundational message development and audience research focused on cannabis and substance misuse prevention. The project focuses on two main audiences: pregnant and breast and chestfeeding individuals, and youth under 25. Vendors can submit a proposal for one or both of these target audiences.
This project will be completed in two phases, from the date of implementation through June 30, 2026.
Phase one: Research and messaging. This includes:
- Conducting audience and market research to understand beliefs around risks and harms of cannabis and other substance misuse.
- Developing messaging that is reflective of the perceptions, culture, age, and gender identity of the target audiences.
- Testing messages to ensure there is resonance with the target audiences.
Phase two: Planning for capacity building and engagement. This includes:
- Identifying groups, individuals, and organizations that the target audiences are influenced by, trust, and engage with regularly.
- Determining the best way to communicate and engage with those groups.
- Identifying groups, organizations, and trusted sources who could deliver the finalized messaging.
To view the RFP, log in or register to the Supplier Portal and search for Event ID 2000016979.
Please forward this email to any vendors within your network who may be interested in this opportunity.
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