August Raising the Steaks


Raising the Steaks, WY Beef Council Newsletter                               August 2018

Raising the Steaks Wyoming Beef Council's monthly e-newsletter

WY Beef Council Elects 2019 Leadership

Members of the Wyoming Beef Council selected Lynn George from Cody to serve as the FY 2019 Chair of the WBC; Leslie Hendry from Lysite elected Vice Chair.   


Meet  2019 WBC Chairman Lynn George! 

 Lynn George is the dairy representative on the WBC and was originally appointed to the WBC by Governor Mead in 2015. In June of this year, he was reappointed to a second three-year term.  Lynn George and his family, own the George Dairy near Cody and also have a herd of beef cattle. In addition to his term on the WBC, Lynn represents Wyoming on the Federation of State Beef Councils providing grassroots input and guidance toward expenditure of the national checkoff. He serves on the national Global Growth Committee.  

Meet Leslie Hendry, 2019 WBC Vice Chair

Leslie Hendry from Lysite was selected by the WBC to serve as the FY2019 WBC Vice Chair.  Leslie represents producers of range cattle.  She and her husband Rob own Clear Creek Cattle Comapy near Lysite. She was appointed to the WBC in 2016 and has an extensive history serving the cattle industry and promoting beef and the beef industry.  

The WBC is a board of 5 members appointed by Wyoming's Governor to serve three-year terms overseeing the expenditure of the beef checkoff collected in Wyoming.  The WBC statute requires that members consist of three producers of range cattle, one feeder and one dairy member. 



WBC and University Advance Learning at Cheyenne Frontier Days

Build your ranch 2018_07

Visitors to Cheyenne Frontier Days  in 2018 had the chance to build a ranch, meet their meat and eat a beef stick from UW Cowboy Branded Meats while increasing their ranching and beef knowledge. 

WBC partnered with the University of Wyoming College of Agriculture and Natural Resources to host beef education displays and interactive activities at the Western Experience area of Cheyenne Frontier Days Park.  Highlights included beef trivia, build-a-ranch, meet your meat and free giveaways.

College of Agriculture and Natural Resources students, staff and faculty members had in-depth conversations and interactions with more than 135 people during the two beef-centric education days and reached far more with signage, handouts and interest from passersby.  Thanks for the great opportunity, UW! 

WBC Evaluates Checkoff Programs

Members of the Wyoming Beef Council  (WBC) recently reviewed the evaluation of each program. event and function funded with Wyoming beef checkoff dollars during fiscal year 2018.  At their August meeting the WBC thoroughly reviewed the document and approved it for release to investors and the public.  Program evaluation is an essential tool for WBC members who continually seek to strengthen the quality of progams, improve outcomes and maximize the effectiveness of the Wyoming Beef Checkoff. Since 2002, the Wyoming Beef Council has evaluated each event and program funded with beef checkoff dollars to ensure accountability to all investors.  

The Wyoming Beef Council program evaluation document can be found online at or printed copies can be requested by contacting Ann Wittmann, at, 307-777-7396.

Launch of Beef Meal Kits

Both beef and convenience-focused foods remain in demand for shoppers. Based on these recent findings, American Food Groups developed fresh beef meal kits in collaboration with Beef. It’s What’s for Dinner. These kits feature USDA choice beef packaged raw with all of the ingredients needed to make several meal options. The beef meal kits are now available in grocery stores nationwide in the fresh meat department. In Wyoming the products can be found at Walmart.  Options available include Steak & Tzatziki, Korean Style Bulgogi Steak, Beef Roast with Vegetables and Tex Mex Burrito Bowl.   Beef Council members sampled the Beef Burrito bowl for lunch during their August meeting and the reviews were bueno! 

Marketside beef bowls