April Raising the Steaks


Welcome Kosha Olsen,

WBC Program Director


WBC Executive Director Ann Wittmann and the members of the Wyoming Beef Council are pleased to announce that Kosha Olsen of Cheyenne has been hired as the WBC Program Director. Kosha will work part time to execute beef promotion and education programs across the state, region, country and globe with specific focus on social media outreach. Kosha has been performing social media work on behalf of the Council since 2014 and brings much experience and creativity to WBC programs. Kosha and her husband Brian live in Cheyenne and are parents to three children, Finn (5 years) and twins Ian and Ivy (4 years).  Kosha can be contacted at kosha.olsen@wyo.gov or by calling the WBC office at 307-777-7396.

Last call for WBC applicants

The terms for Tom Wright, producer of range cattle, and Lynn George, dairy member, expire June 30, 2018. Tom is not eligible for reappointment; Lynn is eligible for reappointment to a second term. Applications and position descriptions can be found online at: https://www.wybeef.com/for-producers/board-vacancies. Applications are due to the WBC office by April 30.  Governor Mead makes WBC appointments and appointees serve three-year terms.

Planning for FY 2019

The Wyoming Beef Council met April 12-13 in Riverton to review the proposed FY 2019  budget and marketing plan and hear funding requests from outside contractors.  The Council approved a project that incorporates funding from ENDOW for beef promotion in Taiwan featuring Wyoming ranchers.  Additionally, the Council funded national advertising and local promotion efforts including web search and YouTube advertising as well as radio and print campaigns.  Wyoming CattleWomen and Wyoming Agriculture in the Classroom also received funding for beef promotion and education programs. Funding decisions made at this meeting will be incorporated into the proposed budget and marketing plan which will be reviewed again in June in anticipation of implementation beginning July 1, 2018. 


POWERED BY BEEF Campaign Continues

Beef makes us strong and the WBC is featuring fit and healthy beef eaters who exemplify this statement on Facebook and Instagram.  Videos introducing beef-powered superstars have been released and there are more to come; this campaign will continue through May.  Please take the time to view, comment and share to help us strengthen our healthy & strong beef message.  WATCH THE VIDEO

National Beef Checkoff Annual Report

To learn more about your Checkoff investments in national programs, please take a moment to view the 2017 Cattlemen's Beef Board Annual Report.  
Click Here


Get the FACTS about BEEF Nutrition from the Expert



The Beef Checkoff has for years fought the battle to educate consumers and health professionals about Beef's body benefits on a state and national level.  In fact, this week, the Oklahoma Beef Council is hosting a nationally-known health nutrition speaker at the Oklahoma Academy of Nutrition and Dietetics annual convention as part of those efforts.  To learn more about how the Beef Checkoff works to tell the nutrition story, take a minute to watch this video with Dr. Shalene McNeill, Executive Director, Human Nutrition Research for NCBA, a contractor to the Beef Checkoff.   She provides science-based facts about the value of beef in the diet and discusses how your beef checkoff invests in nutrition research to understand beef's role in health for everyone from infants to aging adults.  She also discusses the upcoming challenges the Beef Checkoff faces on behalf of America's farming and ranching families.