March Raising the Steaks


WBC to meet April 12-13 in Riverton

WBC will meet April 12-13, 2018 at the Holiday Inn in Riverton.  The meeting begins at 1:00 pm on April 12 and will adjourn by 10:30 am April 13.  The Council will review the proposed FY2019 budget and marketing plan and review funding proposals.  For more information, contact, Ann Wittmann @ 307-777-7396. Download the agenda.

Last call for WBC applicants

The terms for Tom Wright, producer of range cattle and Lynn George, dairy member expire June 30, 2018.  Tom is not eligible for reappointment; Lynn is eligible for reappointment to a second term.  Applications and position descriptions can be found online at: are due to the WBC office by April 30.  Governor Mead makes WBC appointments and appointees serve three-year terms.



Beef makes us strong and the WBC is featuring fit and healthy beef eaters who exemplify this statement on Facebook and Instagram.  Videos introducing two beef-powered superstars have been released and there are more to come; this campaign will continue through May.  Please take the time to view, comment and share to help us strengthen our healthy & strong beef message.  WATCH THE VIDEO



In an effort to meet consumer demand for quick and easy recipes, National Cattlemen’s Beef Association, a contractor to the beef checkoff, has established a relationship with Instant Pot®, manufacturer of the multi-use pressure cooker that’s become one of the fastest selling home appliances. Now Beef. It’s What’s For Dinner. recipes can be found on the Instant Pot website and shared with its million fans on social! In addition, a cook’s tip has been added to many recipes that have been triple-tested and can be easily made in a pressure cooker on the Beef. It’s What’s For Dinner. website. This partnership helps position beef as a top protein choice for consumers using Instant Pot®, the number one selling pressure cooker on Amazon. See the recipes on Instant Pot's website. 


BIWFD Re-Launch

“Beef. It’s What’s For Dinner” is a recognizable catch-phrase for the Beef Checkoff. As the campaign nears its third decade, AgDay national reporter Betsy Jibben shows what’s next for the campaign and how the Beef Checkoff Board and the National Cattlemen’s Beef Association, a contractor of CBB, is moving forward and carrying on the message. She talks with Alisa Harrison, vice president of global marketing and research with NCBA and Shawn Darcy, director of market research with NCBA. WATCH THE VIDEO

nicely done


BIWFD helped consumers #SettleTheBeef with Super Bowl activation.  NCBA and FRITO Lay Corn Chips(R) partnered for a Super Bowl themed activation with Ibotta.  To help keep beef top of mind in prep for tailgating celebrations, the team executed a real-time social monitoring and response plan to infuse BIWFD into conversations before and during the Super Bowl on Twitter. Fans were prompted to #SettleTheBeef with a delicious video featuring the Big Game Fritos Pie. In less than a week, this social video created specifically for the campaign received over 4 million video views. It prompted more than 101,000 social engagements and drove more than 22,000 visits to the recipe on BIWFD.