January Raising the Steaks

Wyoming Beef Council sent this bulletin at 01/12/2017 09:03 AM MST
Protein Challenge

January 2017

Wyoming Beef Council issues Protein Challenge

Protein calendar

Protein is the big buzzword in food and nutrition, and it should be! Protein gives you the control you need to take on the day and make the right food choices - all day.  Beginning this month through April 2017, the Wyoming Beef Council will be inviting consumers and social media fans to join the beef checkoff’s 30 Day Protein Challenge. This fun, step-by-step 30-day plan will help you get a balanced amount of protein at each meal. If you're interested in taking the challenge or sharing it with your friends and family, there is additional information below to help you understand what the Protein Challenge is all about and tips for making the most of it.

Why should you take the Protein Challenge?

A growing body of research shows it may be beneficial to spread out your protein intake over the course of the day. 

Consuming the right amount of protein helps with weight loss goals by reducing mindless snacking, building muscles after a workout and protecting muscle mass. Learn more about the Benefits of Protein [infographic].
challenge graphic

How does it work?

  • Take control of your appetite by working your way up to eating 30 grams of protein at every meal for one month.
  • You keep track of your food, hunger and moods to see how simple diet changes can make a difference in your overall health and wellness for 30 days and beyond.

How do you get started?

Sign up for the Protein Challenge at BeefItsWhatsForDinner.com to get all the tools you need, plus daily or weekly email tips to keep you on track.

PROTEIN CHALLENGE ON SOCIAL MEDIA

Ready? Now take control. Share your progress and engage with other Protein Challenge participants on social media using #ProteinChallenge. If you'd like to encourage your friends and followers to participate in the 30 Day Protein Challenge as well, below are some sample tweets you can use to spread the word:

  • Protein gives you the control you need to take on the day and make the right food choices. Join the #ProteinChallenge today http://bit.ly/2j8rzFu
  • Take control of your appetite with balanced protein all day - every day. Sign up for the #ProteinChallenge http://bit.ly/2j8rzFu
  • Sign up for the #ProteinChallenge at http://bit.ly/2j8rzFu to get all the tools you need, plus daily tips to keep you on track.

BEEF IN THE NEWS

Beef continues to be featured in major media outlets, thanks to the checkoff's extensive media-relations efforts. For example:  

  1. U.S. News and World Report, a highly influential and well-read outlet, recently featured an article "Red Meat and Your Heart Health: Can You Have Your Steak and Eat It Too?" written by cardiologist Dr. Kevin Campbell. Dr. Campbell worked with the Beef Checkoff to dispel common nutrition myths throughout the article, including sharing important information about beef's role in lowering cholesterol levels and blood pressure. 
  2. U.S. News and World Report also recently ran an article, "Can you gain muscle while losing weight?" which quotes several nutrition influencers, including Jim White and Marie Spano. Their number one recommendation to build muscle, while losing fat, is to eat more protein at every meal, and citing the Beef Checkoff's "Protein Challenge" recommendations.
  3. Meat + Poultry, recently ran an article titled "Haste Makes Waste," discussing the growing awareness around food waste. This was part of media outreach conducted as the Beef Checkoff launched the Food Waste Challenge.
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