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October 2016
Wyoming partners with other
beef councils to reach high population states
By pooling checkoff dollars with other state beef councils, the Wyoming Beef Council (WBC) reached millions of consumers from five high population states in an innovative, successful online marketing campaign. The
results from this effort are outstanding. Across these high population
states, this campaign generated over 100,000 visitors to the checkoff’s
BIWFD.com site for beef recipes, culinary and nutrition information, and
delivered over 312,000 video views of the checkoff’s online videos (at a cost
of only 9 cents per view!). Read more..
 In total, the YouTube Video campaign delivered 1,489,843 Impressions and generated 312,408 video views of the various “Beef. It’s What’s For Dinner” online videos. View the videos at https://www.youtube.com/user/BeefForDinner
The Wyoming Beef Council (WBC) will hold a conference call to review its annual independent financial audit and the audits of the two largest checkoff contractors, National Cattlemen's Beef Association Federation Division and the U.S. Meat Export Federation on Wednesday, November 2. Beef producers are encouraged to join the call, which starts at 7 a.m. To obtain the conference call information, please contact the WBC at 307-777-7396. The agenda is available to download as a PDF.
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Did you know?
The beef checkoff
partnered with Food52, an online food community dedicated to helping people
become better, smarter, happier cooks and Tastemade, a place where Tastemakers
come together to share their passion for creating nutritious, delicious meals? See the products of
this collaboration at:
http://www.beefitswhatsfordinner.com/families-in-motion.aspx
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 Beef Checkoff Approves FY17
Plan of Work
After being forced to make cuts of more than $5 million from
proposed programs, the Cattlemen’s Beef Board will invest about $40.7 million
into development and implementation of programs of beef promotion,
research, consumer information, industry information, foreign marketing and
producer communications in fiscal 2017, subject to approval by USDA. The fiscal 2017 budget approved by the Beef
Promotion Operating Committee in September represents a decrease of more than 9
percent from the $44.8 million fy16 budget. Six contractors brought a total of
$43.2 million worth of funding requests to the Operating Committee this week;
$5.3 million more than what is available from the CBB budget to fund them.
Read more: http://www.beefboard.org/news/160915-OC-Approves-FY17-Plan-Of-Work.asp
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CattleFax Announces
Agenda for Outlook & Strategies Seminar
The cast is set and there is no turning back.
The cattle industry is facing larger domestic supplies for 2017 and 2018, and
pork and poultry production will be record large as well. Beef industry participants will feel the far-reaching influence of livestock
expansion well beyond 2016. CattleFax will discuss those implications in
detail during its Outlook & Strategies 2017 Seminar on Tuesday, Nov.
29, 2016. The Marriott Denver South at Park Meadows in
Littleton, Colo., is the seminar headquarters hotel. Seminar cost is $325 per
person and includes a pre-seminar networking reception on the evening of Monday, Nov. 28.
Registration is open, but space is limited. Interested participants can visit www.CattleFax.com/meetings.aspx for more
information and to download a registration form. Questions regarding the
seminar can be answered by calling 800-825-7525 or e-mailing leigh@cattlefax.com.
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The mission of the Wyoming Beef Council is to increase beef demand domestically and internationally for the benefit of Wyoming farmers and ranchers. For more information on beef checkoff funded activities in Wyoming, visit www.wybeef.com.
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