August 2016

Governor appoints Lander and Lysite residents to the Wyoming Beef Council

Wyoming Governor Matt Mead recently appointed Timmery Hellyer of Lander and Leslie Hendry of Lysite to the Wyoming Beef Council.  Hellyer and Hendry replace Wayne Fahsholtz and Dianne Kirkbride, who both retired from the WBC June 30, 2016. The new board members' terms run from July 1, 2016 to June 30, 2019 with the possibility of reappointment for an additional three-year term. 

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WBC to meet on August 19 in Douglas

The Wyoming Beef Council (WBC) will meet on Friday, August 19, 2016 to review Fiscal Year 2016 program evaluations and receive partner updates. Beef producers are encouraged to come to the meeting, which starts at 8 a.m in the Esterbrook Room at the Holiday Inn Express in Douglas. Visit www.wybeef.com to download the agenda.

Wyoming Beef Council joins marketing partnership targeting top five consumer states

The Wyoming Beef Council is pooling its checkoff dollars with other state beef councils in a summer campaign targeting millennial consumers in five high population states.State beef councils in Illinois, Pennsylvania, South Dakota, Nebraska, Wyoming and Oklahoma, along with the Northeast Beef Promotion Initiative, are funding extended promotion of the online checkoff-funded flagship website BeefItsWhatsForDinner.com, along with the brand’s online videos, into California, Florida, New York, Illinois and Pennsylvania. Collectively, the five states targeted account for more than 100 million consumers or about one-third of the total U.S. population. Targeting areas outside the state is especially important to Wyoming, which has more cattle than consumers, explained Ann Wittmann, executive director of the Wyoming Beef Council.

Read more in the latest Cow Country article

Continued Success for Beef with New Checkoff Promotions

Through Facebook carousel ads and promoted Facebook posts, the checkoff is not only reaching current "Beef. It's What's For Dinner" Facebook fans, but also new millennial consumers that might not have been previously exposed to the checkoff's recipes, tips and beef information. This year, the carousel ads are helping to drive traffic to the Beef. It's What's For Dinner" website and the promoted posts help to bring together a larger community of beef lovers on social media. One of the recipes promoted, Beef Pupusas & Curtido Slaw, has reached more than 107,500 people and has nearly 7,000 likes, comments and shares.

Learning From Young Farmers and Ranchers

The U.S. Farmers and Ranchers Alliance, funded in part by the beef checkoff, has partnered with Discovery Education to bring science, technology and entrepreneurship education to high-school students by allowing them to experience agriculture through the eyes of six young farmers and ranchers. The materials, based on the Farmland film released in 2014, are collectively named "Discovering FARMLAND." They offer interactive resources that help students learn about food production's connection to science, economics, technology and sustainability. The lesson plans are standards-aligned and aim to stimulate thoughtful conversations between educators and students about key issues including: innovative use of technology on farms and how it has transformed the industry; challenges farmers face, such as weather and growing conditions; common stereotypes about farmers and ranchers; and market supply and demand.

Days of U.S. Steak’ Promotion Draws Consumers to U.S. Beef in Uzbekistan

A chef at one of Tashkent’s Japanese-style restaurants participating in “Days of American Steak” prepares a dish using U.S. beef. USMEF has partnered with a beef importer in Uzbekistan to organize “Days of American Steak,” an ongoing event that features nine high-end restaurants in the capital city of Tashkent highlighting U.S. steaks. This initiative, funded by the Beef Checkoff Program, has received positive social media coverage and created interest across Uzbekistan’s HRI sector. Read more