June Raising the Steaks

Wyoming Beef Council sent this bulletin at 06/27/2016 12:22 PM MDT
Wyoming Beef Council

June 2016
Caribbean Jerk Tri-Tip Over Basil Lime Salad -narrow

Wayne Fahsholtz and Dianne Kirkbride -Thank you for your service to the beef industry!

Wayne Fahsholtz, feeder member and Dianne Kirkbride, producer of range cattle, both retire from the WBC June 30, 2016.  We whole-heartedly thank them for their time, expertise and commitment to the industry.  Governor Mead has selected Timmery Hellyer, of Lander, and Leslie Hendry, of Lysite, to replace Fahsholtz and Kirkbride effective July 1, 2016. Learn more about the new members in upcoming newsletters. 

National and International Representation

Spencer Ellis

Spencer Ellis from Lovell

Members of the Wyoming Beef Council recently appointed Spencer Ellis from Lovell to serve as one of Wyoming’s three directors to the Federation of State Beef Councils.  Ellis brings much experience to the position having served two three-year terms on the Wyoming Beef Council followed by a six year stint representing Wyoming on the Cattlemen’s Beef Board.   Ellis will serve on the national Beef’s Image Committee, replacing Wayne Fahsholtz who retired from this directorship in February 2016.  
Jon Kirkbride


Jon Kirkbride from Cheyenne

The Wyoming Beef Council also reappointed Jon Kirkbride, Cheyenne, to an additional three-year term representing Wyoming on the U.S. Meat Export Federation (USMEF).  Kirkbride, a stocker and producer of range cattle from the Cheyenne/Meridan area was just appointed to the USMEF’s Beef Steering Committee, a committee that guides the organizations larger Beef Committee. 


FY2017 Starts July 1

Focused on increasing beef demand among millennials and supporting the national Beef Industry Long Range Plan, the Wyoming Beef Council approved the budget and marketing plan for fiscal year 2017 during a June 8 conference call. Fiscal year 2017 starts on July 1, 2016, and runs through June 30, 2017.To see what the Beef Council has in store for FY 2017, click here.
Families in Motion

Did you know... 

since 2013, the checkoff has engaged consumers with the “Above All Else”  marketing campaign, but that’s all about to change? Your checkoff dollars have helped develop a new ad campaign called “Families in Motion:  giving your best to your family at every step."

The new consumer ad campaign, which is 100-percent digital, is based on the knowledge that every family member leads a busy life. Beef can help provide the nutrition and protein for an active, modern lifestyle, and help them make the most of their days and meals.

The campaign, launching later this summer, will highlight everyday success, cooking techniques and healthy habits via online banner advertising, social media, videos, content partnerships and influencer engagement. A new collection of radio spots complements the campaign for states using radio advertising in their local markets and digital platforms, such as Pandora. Read more here.
Working with Youth

Working with Youth

Did You Know ... your beef checkoff works with youth? That's right -- The checkoff has a series of new online “All About Beef” games to engage youth in learning about beef and beef production:

  • An app for the games now is available on ITunes, Google Play and Amazon
  • The series also includes printable e-comics addressing the cattle-ranching heritage and beef nutrition.
  • Activity sheets are available for teachers, parents and kids
  • An After-School Resource Kit includes fun, quick activities that support learning after school or in an informal setting.

Help get kids engaged in learning about beef today!
Cattlemen’s Webinar Series

Cattlemen’s Webinar Series presents: Bridging the Generational Gap among Ranch Families

Join the free webinar to hear more on the value of generational planning and industry engagement.   

Tuesday, June 28, 2016 
 7:00 pm CDT

Register here:  https://attendee.gotowebinar.com/register/537917746872179459

The future of our industry is always top of mind and generational transfer is a priority in ensuring opportunities for those next in line. Donnell Brown and family of R.A. Brown Ranch in Throckmorton, TX will discuss how they were able to successfully Bridge the Generational Gap in a family business founded in 1895. Family dynamics, business operations and industry engagement have all been a huge part of the equation in sustaining the ranch for over 100 years.
Facebook