Fall Tourism Updates

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wisconsin department of tourism
travel wisconsin news


Dear tourism friend,  

It’s been a busy month at the Department of Tourism! We officially welcomed our new agencies of record to the Wisconsin tourism team. Last week, key representatives from Hiebing, Turner and Simpleview gathered with department staff for introductions and productive discussions about how we’ll partner to drive economic impact, elevate the Wisconsin brand and foster a positive experience for all travelers – key imperatives of our Strategic Plan.

Deputy Secretary Anne Sayers and I have had the opportunity to travel across the state to learn more about the great work you are doing to promote Wisconsin tourism in your communities. Over the past few weeks, I’ve toured some of the top attractions in Polk County and had the pleasure of judging the roasting competition at Beef-a-Rama™ in Minocqua alongside DNR Secretary-designee Preston Cole. I also spent time talking to media in Chicago about the impact that events like the DNC and Ryder Cup will have on the entire state next year. Deputy Secretary Sayers also had a busy month, with stops in Pepin and Spooner, as well as La Crosse, where she spoke with outdoor writers from across the country about our new Office of Outdoor Recreation. These stops are among the many ways we connect with partners about how the department can engage the tourism industry in a shared vision and goals.

The department is nearing the end of our hiring process for the Office of Outdoor Recreation Director. After receiving applications from across the country and conducting first-round phone interviews, we’re looking forward to meeting our final candidates in-person this month. Stay current with Office of Outdoor Recreation updates on industry.travelwisconsin.com.


Sara Signature


We asked. You answered. Here’s what travelers had to say about their Wisconsin Curiosity Challenge:

“Natalie from Eagle River here – went to Door County for the first time ever this week. So fun & so yummy!”

 – Natalie S., postcard from Door County

“Took a long weekend to visit state parks and hike to waterfalls in Wisconsin’s breathtaking Northwoods. 10 out of 10 I’d do it again!”

 – Craig T., postcard from Pattison State Park


Grants Deadline

November 1 is the deadline to apply for a Joint Effort Marketing (JEM) grant. Information and applications are available here.

Upcoming Conferences and Shows

WACVB Fall Tourism Conference: Nov. 7-8, Manitowoc

Wisconsin Bed & Breakfast Association Conference & Innkeeper Trade Show: Nov. 12-13, Madison


2020 Co-Op Opportunities

Thank you to everyone who completed the feedback survey about the department’s co-op program! After reviewing the results, we are excited to share that we are working on several updates to the program, including the timing of our offerings. Co-op opportunities will now be offered based on calendar year, not fiscal year.

The Department of Tourism is in the process of finalizing next year’s co-op opportunities for industry partners. We’ll provide information on these opportunities, which will begin in January 2020, in early November.

We look forward to continuing to grow this program alongside the industry throughout 2020 and beyond. If you have any questions about the timeline of 2020 co-op opportunities, please email Emily Lorenz at elorenz@travelwisconsin.com.

Badgers Football Sweeps

Our Badgers Football Sweeps is back! Enter now through Sunday, Oct. 27 for a chance to win tickets to the Wisconsin vs. Iowa game on Saturday, Nov. 9. The grand prize includes a one-night hotel stay, four tickets to the game, a $100 UW Book Store gift card and an autographed Paul Chryst football. That’s not all! First, second and third place prizes are also available. Learn more at TravelWisconsin.com.


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