Refreshing Tourism’s Advisory Committee

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wisconsin department of tourism
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Dear tourism friend,  

I’m excited to share the final Wisconsin Department of Tourism 2019-2021 Strategic Plan. Thousands were given the opportunity to weigh in through surveys, phone interviews and in-person listening sessions over the past few months. To everyone who provided their valuable feedback – thank you! Your input informed every step of the process. The plan now serves as the basis for the detailed work plans that determine our activities and metrics for the next two years and beyond.

To further support the 2019-2021 strategic plan, the department has refreshed the structure of its advisory committees. These committees guide our efforts in marketing, grants, meetings & conventions, sports marketing, outdoor recreation, and diversity, equity and inclusion (DEI). The new structure aims to regularly welcome new voices, engage future tourism industry leaders, provide greater transparency to industry stakeholders, and address DEI in all aspects of our work. Each committee will be chaired by a member of the Governor’s Council on Tourism and include select at-large members. Individuals interested in serving are asked to submit a cover letter, resume and references to

Last week, Governor Evers announced four appointments to the Governor’s Council on Tourism. Join me in congratulating AJ Frels, Executive Director of Explore La Crosse; Michelle Martin, Executive Director of the Washburn County Tourism Association; Krystal Westfahl, Executive Director of the Minocqua Area Chamber of Commerce and Darren Bush, owner of Rutabaga Paddlesports and founding member of Blue Water Business Consortium. We look forward to leveraging their knowledge and experience to guide our future efforts. On behalf of the department, I’d like to thank our outgoing council members, Cindy Burzinski, Brian Kelsey and Lola Roeh, for their service to and continued support of Wisconsin tourism. Their time as Council members helped shape the strong foundation Wisconsin tourism is built on today.  

Finally, we encourage you to stay updated on developments to the new Office of Outdoor Recreation. Visit the Wisconsin Department of Tourism industry website for more details.


Sara Signature


We asked. You answered. Here’s what travelers had to say about their Wisconsin Curiosity Challenge:

“We found Oshkosh to be very friendly and inviting. Our visit to the Paine and Grand Theatre were perfect and lunch at the Best Western Waterfront was yummy and reasonable.”

 – Anonymous, postcard from Oshkosh

“Milwaukee Food & City Tour of Old World Third Street – great look into the past, right next door to the present and future at Fiserv Forum!”

 – Anonymous, postcard from Milwaukee


Upcoming Conferences and Shows

WATVA VIP Ride: September 6, Dyracuse Recreational Park in Nekoosa

WACVB Fall Tourism Conference: November 7-8, Manitowoc


Grants Deadline

September 1 is the deadline to apply for Destination Marketing and Ready, Set, Go! (RSG) Sports Marketing grants. Information and applications are available here.


This year marked a big milestone for EAA AirVenture. Not only did EAA celebrate 50 consecutive years of the world’s largest fly-in, they broke a few records while doing it! EAA AirVenture welcomed 642,000 attendees – a 6.8% increase from last year’s record-breaking total. They also saw an increase in several showplanes, including warbirds and seaplanes. Congratulations to our partners at EAA on another successful event!


Packers Dream Draft Sweepstakes

Calling all Packers fans! The popular Dream Draft Sweepstakes is back, and we want you to be at Lambeau Field when the Packers take on Minnesota on Sunday, Sept. 15. Four lucky winners will take home prize packages, including the grand prize featuring sideline passes, club-level seats and autographed merchandise from Donald Driver. Enter the Dream Draft Sweepstakes through 11:59 p.m. on Sunday, Aug. 25. Breaks Records

As of July 29, we broke the single-month record for website traffic to We are on track to be well above 1.3 million sessions by the end of the month, which makes July, 2019 the highest traffic month ever! (The previous record was 1.269 million). We also had 4 individual days rank in the top 10 overall traffic days on the site, with July 4 being the highest this month and 4th highest overall.


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