What the new budget means for Tourism

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wisconsin department of tourism
travel wisconsin news

SECRETARY'S LETTER

Dear tourism friend,  

On July 3, Governor Evers signed his first biennial budget. It makes critical investments in important priorities for our state, including tourism. I am grateful to the Governor for not just talking about tourism as a leading economic driver, but also backing it up with this important budget.

Here’s how the new budget impacts tourism: it sets aside roughly $1.5 million in additional marketing funds and converts two department positions into in-house video production staff. It also creates the Office of Outdoor Recreation within the Department of Tourism and provides three staff for that office. The office will bring together our outdoor recreation industry under one unified voice by aligning and leveraging resources to grow this important sector of the state’s economy. Our goal is to leverage the Office of Outdoor Recreation into more travelers, greater economic impact for local communities and new career opportunities for Wisconsinites.

The budget allows us to move forward on the many great things we have planned to promote Wisconsin tourism and support every citizen of our state. I look forward to growing our success and promoting Wisconsin’s story with you!

Sara

Sara Signature
Curiousity

WISCONSIN CURIOSITY CHALLENGE

“What an awesome experience it was being able to explore Madeline Island and the sea caves for our first time. The weather was amazing and the sites were breathtaking! We are so blessed to live in a state filled with such beauty. I encourage everyone to get out and explore!”

 – Mandi and Albie, postcard from Madeline Island

“Loved, loved this tour!! Learned the history of Leinie and drank great beer. LOVE!!

 – Anonymous, postcard from Leinie Lodge in Chippewa Falls

INDUSTRY SERVICES

Travel Wisconsin Events Widget

Travel Wisconsin developed an Events Widget that you can embed on your website or blog. This allows industry members, state agencies, media outlets and others to show a live feed of upcoming events from TravelWisconsin.com on their site. Click here for more information, and to build your own widget.

Grants Deadline

August 1 is the deadline to apply for Joint Effort Marketing (JEM) and Meetings Mean Business (MMB) grants. Information and applications are available here.

HATS OFF

Blank

This month, UNESCO (United Nations Educational, Scientific, and Cultural Organization) named eight Frank Lloyd Wright-designed buildings to the World Heritage List. The additions include two sites in Wisconsin: Taliesin in Spring Green and the Herbert and Katherine Jacobs House in Madison. Also included in the recent World Heritage designation are Fallingwater in Pennsylvania, the Guggenheim Museum in New York, the Hollyhock House in Los Angeles, the Robie House in Chicago, Taliesin West in Arizona and the Unity Temple in Illinois.

The newly inscribed Wright sites are one of only 24 World Heritage sites in the U.S., and the only listing of modern architecture in the country. The inclusion of Taliesin and the Jacobs House also marks the first UNESCO sites inscribed in Wisconsin.

MARKETING SPOTLIGHT

Updates to TravelWisconsin.com

We’ve overhauled onsite search on TravelWisconsin.com! On the front end, the results page is more visual and provides more detail on what content is being served. On the back end, the system is a lot smarter. Misspelled words are no longer met with “no search results,” and machine learning powers predict search results as you type.

Fest of Fiction

Can you tell which Wisconsin festivals are real and which ones we made up? Try your luck and play Travel Wisconsin’s Fest or Fiction for a chance to win! Prizes include festival tickets for events from Summerfest to Country Jam USA to State Fair, plus many more! Winners are drawn weekly with many chances to win throughout the summer.

Travel Wisconsin Selfie Stands

Finding a Travel Wisconsin Selfie Stand is easier than ever! A new landing page on TravelWisconsin.com shows travelers where to find all 50 selfie stands across the state. The page is mobile-friendly and provides directions to the location of the stand at Wisconsin’s state parks, forests, beaches and trails.

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