Promoting Wisconsin’s Summer Travel Season

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wisconsin department of tourism
travel wisconsin news


Dear tourism friend,  

Our summer advertising campaign is in full swing. This year, we’re highlighting Wisconsin’s many fairs and festival with a TV commercial and online videos starring Green Bay Packers Hall of Famer, Donald Driver. Wisconsin has a fun-filled festival for everyone, and we are grateful for our partnership with Driver in promoting that fun. His infectious energy and depictions of Wisconsin’s wacky and fun festivals will help drive travelers into communities throughout Wisconsin. We’re also promoting Wisconsin’s festivals through out-of-home, digital and radio ads, as well as social media and PR efforts. Learn more about the department’s summer campaign on our industry website.

Last month, I traveled the state for National Travel & Tourism Week. Deputy Secretary Anne Sayers and I visited more than 20 Wisconsin cities over five days to talk about why tourism matters. I also had the opportunity to celebrate the great work you are doing to promote Wisconsin Tourism at events like the VISIT Milwaukee Annual Meeting, Forest County SMART County initiative broadband meeting and the 15th anniversary of the Lake Express high-speed service to and from Milwaukee and Western Michigan.

My travels around the state have helped me work toward my own Wisconsin Curiosity Challenge. So far, I’ve toured the historic Milton House Museum and spent an incredible couple of days exploring the towns and experiences along the Great River Road. Every month, we’ll highlight responses from the Wisconsin Curiosity Challenge, so send us a postcard telling us what you saw, learned and loved about your trip or tag your social media posts with #curiouswi so we can see all the amazing places you’re visiting.


Sara Signature


“Finally, a truly lovely, fully wheelchair-friendly B&B! Watched turkeys strutting in the prairie, heard cranes overhead. Enjoyed coffee with gluten free breakfast treats in front of the fireplace.”

 – Jenny D., postcard from Welcome, H.O.M.E. Bed & Breakfast

“My family and I had an opportunity to sneak away on a long weekend! Minocqua is beautiful! What an unexpected first stop on my WI Curiosity Challenge. “The Island City” has beautiful lakes, wonderful food, great distillery, quaint downtown with tons of little shops and is a great example of Wisconsin hospitality.”

 – Taylor P. from Travel Superior, postcard from Minocqua


Frank Lloyd Wright Trail Passports Now Available

Following the successful creation of the Frank Lloyd Wright Trail, the Department of Tourism has launched the Frank Lloyd Wright Trail Passport, available at each of the nine trail sites as well as three additional public Wright-designed buildings in Wisconsin. Visitors to the trail can collect a landmark stamp at each of the nine designated trail sites. Once completed, the passport card can be redeemed for a Frank Lloyd Wright Trail collectors mug.

Upcoming Conferences and Shows

2019 Native Tourism Conference: June 10-12, Bad River Lodge and Casino in Odanah

Grants Deadline

July 1 is the deadline to apply for a Tourist Information Center grant. Information and applications are available here.



Congratulations to Wisconsin Arts Board Executive Director George Tzougros! George is a 2019 recipient of the Americans for the Arts Leadership Awards. Given annually, these awards recognize the achievements of individuals and organizations committed to enriching their communities through the arts. He will receive the Michael Newton Award, which honors an individual for his or her innovation in developing arts and business partnerships for the arts and/or long-term achievement in effective and creative techniques to engage the private sector.


PRSA Paragon Awards

Last month, Travel Wisconsin received six Paragon Awards of Excellence from the PRSA-Southeast Wisconsin chapter for a variety of public relations initiatives. Our social media influencer program also received “Best in Show.” 

Fest or Fiction Sweepstakes

Can you tell which Wisconsin festivals are real and which ones we made up? Try your luck and play Travel Wisconsin’s Fest or Fiction for a chance to win! Prizes include festival tickets for events from Summerfest to Country Jam USA to State Fair, plus many more! Winners drawn weekly with many chances to win throughout the summer. No limit on number of entries. See Official Rules for full contest details.



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