Governor Evers Invests in Tourism

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wisconsin department of tourism
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Dear friend of tourism,

Advocating for tourism, Wisconsin’s third largest industry, isn’t something I take lightly. Based on the budget Governor Tony Evers introduced last night, the same holds true for him.

In his budget, Governor Evers invests an additional $5 million in tourism marketing and creates an Office of Outdoor Recreation. The budget leans into outdoor recreation’s role as the No. 1 marketable driver of Wisconsin tourism. It also recognizes that Wisconsin has been significantly outspent by our competitors for far too long, lagging us behind in national tourism averages despite our steady growth in recent years.

With this budget, Governor Evers sends a strong signal to the tourism industry and those of you that work so hard to promote it that he values the role we play in advancing this important industry.

Tourism has an economic impact of $20.6 billion in Wisconsin, and that’s not something that happened by accident. It happened by the hard work and dedication of many people – including you. I want you to know I value the role you play in the tourism story, and I look forward to growing our success with this support from the governor.



Upcoming Conferences and Shows

Calling All Freelance Writers!

Travel Wisconsin is seeking to grow our pool of contributing freelance travel writers.  If you know a writer who may be interested in creating content for us, please have them contact Hilary Burg, Managing Editor ( with a brief description of the type of writing they do to be considered.

Bike Expo Sale Booth

Make your message heard! Join the Travel Wisconsin booth at the annual Bike Expo Sale in Milwaukee on April 4-7. This is the perfect place to market your outdoor recreational destination to adventurous cyclists. Contact David Spiegelberg (262.515.2806, if you are interested.

Grant Updates

April 1 is the deadline to apply for a Joint Effort Marketing (JEM); Destination Marketing; Ready, Set, Go! (RSG) and Meetings Mean Business grants. Information and applications are available here.


Record snowfall and plunging temperatures haven’t stopped our winter tourism partners from warmly inviting travelers to their communities. Hats off to the Minocqua Area Chamber of Commerce for the building of its annual 30-foot tall snowman named Snowmy Kromer, who wears a giant replica of the popular Stormy Kromer brand caps made in Ironwood, Michigan, just over the Wisconsin border. Anyone want to bet on how long the weather will keep him standing?!



Mark your calendars for WIGCOT 2019, March 17-19 at Kalahari Resorts & Conventions in Wisconsin Dells, WI.

Excited for WIGCOT 2019? Follow @WIDeptTourism for conference updates!



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