Welcome from Secretary-designee Sara Meaney

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wisconsin department of tourism
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Dear Tourism friends,

I am humbled to introduce myself as the new Secretary-Designee of Tourism! I’m thrilled to lead the efforts to promote this incredible state as a top tourism destination in the Midwest. These past few weeks have been an exciting whirlwind. As a self-described math nerd, I’ve dug into the data and am so excited for the many tourism marketing opportunities we have in front of us!

Previous to my appointment as Secretary, I was chief marketing officer for Milwaukee Film, producers of the country’s ninth largest film festival and stewards of the historic Oriental Theatre, and an executive leader of several advertising agencies in Milwaukee. Marketing destinations and the gems they hold are topics I am very familiar with and eager to advance on behalf of Wisconsin’s many tourism assets.

I’m also pleased to introduce my two newest appointments to the Department, Anne Sayers and Craig Trost. Anne serves as Deputy Secretary. An advocate for outdoor recreation, Anne has led natural resource protection in a variety of past roles, including with Wisconsin League of Conservation Voters and The Nature Conservancy. Craig serves as Communications Director for the Department. Throughout his career, Craig has led strategic communications and public policy efforts for Representatives Mark Pocan and Chris Taylor as well as Senator Lena Taylor.

We are also happy to welcome Jessica Scholz as Brand Strategy Marketing Manager. Jessica will supervise the team responsible for developing and executing strategic marketing plans. She has a degree in Journalism, Mass Communication and Graphic Design from the University of Minnesota and has worked as a senior account executive at several advertising agencies. 

I’m excited to round out our team with these incredibly talented professionals. The experience and energy they bring to the table will serve Wisconsin’s tourism industry well.

Even more so, I’m excited to begin my term serving the state, an opportunity for which I thank Governor Tony Evers. I look forward to promoting all that Wisconsin has to offer with the Department of Tourism!




Congratulations to Barron County’s Chris Kroeze! Chris was runner-up on season 15 of the popular singing competition, The Voice, which airs on NBC. He beat more than 20 fellow singers during five competition rounds to take home second place in the nationally televised series.



Mark your calendars for WIGCOT 2019, March 17-19 at Kalahari Resorts & Conventions in Wisconsin Dells, WI. https://wigcot.eventsair.com/wigcot2019/

Patrick J. Reinsma WIGCOT Memorial Scholarship

Applications are open for the Patrick J. Reinsma Wisconsin Governor's Conference on Tourism Memorial Scholarship. The scholarship assists one individual in the tourism industry who would not be able to attend WIGCOT due to financial restrictions. Click here for scholarship application and criteria. Deadline to apply is Feb. 22, 2019.

Excited for WIGCOT 2019? Follow @WIDeptTourism for conference updates!


Travel Wisconsin Co-Op Program

We are pleased to continue our co-op program opportunities in 2019. These programs pool the resources of the Department and individual advertisers to generate a more powerful Wisconsin travel message. Ongoing programs that we will be offering this year include deals, social, email and digital ads. For more information on our co-op opportunities click here.



The CP Holiday Train Coming to Wisconsin


6 Romantic Cabins for a Warm Wisconsin Winter


A Festive Wisconsin New Year's Eve


  • Speedy snowmobile trail
  • Tasty cheese trail
  • Exhilarating fat bike trail
  • Serene snowshoe trail

vote here

In December we asked how you like to ring in the New Year in Wisconsin. Watching a local fireworks show took the top spot with 34% of votes, followed closely by the New Year’s Eve Cherry Drop in Sister Bay at 33%.