Green Bay Packer Hall of Famer Donald Driver to Star in 2019 Ad Campaign

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wisconsin department of tourism
travel wisconsin news


Stephanie Klett

Dear Friends,

We couldn’t be more excited to share the news that Green Bay Packers Hall of Famer Donald Driver will star in next year’s ad campaign. His winning personality and signature smile perfectly captures Wisconsin’s brand of fun. The TV commercial was filmed last month at Warrens Cranberry Festival. Donald was an absolute pleasure to work with and went out of his way to greet and talk to fans. It’s going to be a terrific campaign and we look forward to debuting it to the tourism industry soon.

Our recent Arrivalist numbers indicate that summer travel looked strong. Total arrivals from May-August were up 24.4% over the same period in 2017. These numbers include arrivals from every medium including direct, organic search, paid search, social, email, native and display.

The Department earned a national eTSY Award for our Summerfest Facebook Live broadcast in the “Best Use of Live Video” category. The eTSY Awards recognize the best work in digital tourism marketing and were presented at the e-Tourism Summit in San Francisco. 

The annual Big Bundle Up is back for its eighth year. Since 2011, the campaign has collected more than 134,441 donated items. This year’s campaign runs Nov. 15 through Jan. 2. If you are interested in being a drop-off site, please contact Kristina LeVan at 608-266-0458. We are so proud to see the dedication and enthusiasm of our tourism partners in making this campaign a tremendous success year after year.

Please join me in welcoming Chelsey Bence as the new executive staff assistant. She brings a wealth of experience to the job after holding similar positions with the First Lady’s Office and the Department of Workforce Development.



This month we are tipping our hat to Geronimo Hospitality Group for the investments the company has made in the cities of Beloit, Delafield and Janesville. New properties such as Hotel Goodwin, Velvet Buffalo Café, truk't and Blue Collar Café are changing the face of Beloit and giving visitors more reasons to visit. 



      Upcoming Conferences

      Wisconsin Lodging Conference & Tradeshow: Nov. 4-6, Elkhart Lake

      WACVB Wisconsin Fall Tourism Conference: Nov. 8-9, Stevens Point

      Wisconsin Bed & Breakfast Association Annual Conference & Innkeeper Tradeshow: Dec. 3-5, La Crosse

      Governor’s Small Business Summit: Dec. 11, Pewaukee

      Grant Updates

      November 1 is the deadline to apply for Joint Effort Marketing (JEM) grants. Information and applications are available here.


          PR Showcasing Craft Beer and Breweries

          This fall, the public relations team is pitching stories about Wisconsin’s craft beers and brewery experiences. This initiative was inspired by Longwoods International research that showed Wisconsin far surpassed its neighboring states in visitors’ perceptions of craft brewery experiences. To make the pitch, a selection of six beers was sent to the attention of food and beverage publications and writers. Prost!

          Travel Wisconsin Snackable Videos

          Last year’s “snackable” video campaign was a huge hit. The videos, published weekly on Travel Wisconsin’s social media channels, received over 4 million views throughout the year. The Department is building off the success of this campaign with even more video content custom-tailored to individual travel experiences. Take a look at our latest snackable videos here.

          Packers Dream Draft Sweepstakes Now Live

          Back by popular demand, the Packer Dream Draft Sweepstakes is running through Nov. 11.  Winners will get MVP treatment when Green Bay takes on Atlanta Falcons on Dec. 9 at Lambeau Field. 

          TOP ARTICLES

          5 Supper

          5 Supper Clubs Along Beautiful Fall Drives in Wisconsin


          8 Hidden Cabins and Cottages in Wisconsin


          11 Scenic Drives During Fall in Wisconsin


          • Touring haunted, historic houses
          • Getting lost in zombie corn mazes
          • Setting sail on a ghost boat tour
          • Trick-or-treating at Zoo Boo

          vote here

          Last month, we asked you to share your favorite type of fall festival. The votes are in and “harvest/food festivals” took the top spot with 50% of the votes.