Travel Wisconsin Receives PRSA Silver Anvil Award

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SECRETARY'S LETTER

Stephanie Klett

Dear Friends,

This month, we received the Public Relations Society of America Silver Anvil Award for our campaign to launch and promote the Frank Lloyd Wright Trail. The Silver Anvil is the Academy Awards of the Public Relations industry, and we were honored to be in the company of prestigious national brands such as Universal Pictures, Procter & Gamble, and HP Inc. The Frank Lloyd Wright Trail campaign has been our most successful to date, with worldwide coverage totaling more than $50 million in earned media.

We’re in the heart of summer and every weekend is packed with events throughout the state. The Wisconsin State Fair will be here before we know it. I’ll be joining Governor Walker at the Fair and Deputy Klavas has the tough assignment to emcee The Sporkies contest. You’ll find Travel Wisconsin joining industry partners in the Products Pavilion. The world’s largest aviation event, EAA AirVenture, is soon soaring the skies over Oshkosh and thanks to AirVenture I’ve gone from fear of flying to loving it! Summerfest is coming up and it brings back great memories from last year’s Facebook Live broadcast, which had more than 1 million views. In the coming weeks, we’ll be announcing details about our next big Facebook Live broadcast, taking place later this summer.

Earlier this week, Governor Walker declared a State of Emergency for Ashland, Bayfield, Burnett, Douglas and Iron counties following storms that caused flooding and road closures. The Department encourages travelers to call ahead to their destination to find the best route to get there.

As we hit our busiest travel season, I am incredibly proud of our industry. The work you do to give travelers a fun and memorable experience and plenty of Gemütlichkeit is the best in the nation. Thank you for your dedication and commitment to making Wisconsin the premier vacation destination it is.

Prost!

NYC
Nancy Giles

HATS OFF

Congratulations to the History Museum at the Castle for receiving the nation’s highest honor given to museums and libraries for service to the community.  The Institute of Museum and Library Services recognized the History Museum at the Castle for its efforts to highlight three important, yet often overlooked, segments of the local community: African Americans, the homeless, and those with mental illnesses.

Hats Off to Rich Figueroa, who received the “Pioneer of Tourism” Award at this year’s NATOW Annual Conference. In addition to his work with NATOW, Rich has been a dedicated member of tourism’s International Marketing Committee. Congrats, Rich! 

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      INDUSTRY SERVICES

      Professional Certificate in Cultural Heritage Tourism

      The American Indian Alaska Native Tourism Association has partnered with George Washington University to offer an online Cultural Heritage Certificate program. The six-course program begins Oct. 1 and provides knowledge and skills needed to leverage tourism to grow the economy in native communities. More information about the program is available online.

      Grant Updates

      Tourism will be offering another grant webinar highlighting our four grant programs and the online application process. The webinar will also cover guideline updates for several grants. This month’s webinar will be held Wednesday, July 18 at 1:00 p.m. Contact Heidi Schultz at hschultz@travelwisconsin.com by Friday, July 16 at Noon to reserve your spot.

      July 1 is the deadline to apply for a Tourist Information Center (TIC) grant. Information and applications are available here.

      Travel Green Wisconsin

      Congratulations to Start Line Inn in Cable on its recent Travel Green Wisconsin certification. Click here to learn more about the Travel Green Wisconsin program.

          MARKETING SPOTLIGHT

          Lake Geneva Press Tour

          The public relations team partnered with Visit Lake Geneva and the Walworth County Visitors Bureau on a group press tour in May. Nearly 20 journalists from across the country toured Lake Geneva and Walworth County, and the clips are starting to roll in! Check out these clips from Trading Places and the Traverse City Record Eagle, and an interview with Stephanie on NPR. If you’re interested in learning more about hosting a group FAM tour, contact Lisa Marshall at lmarshall@travelwisconsin.com.

          Instagram Influencer Program

          Our award-winning influencer program is in full swing. The campaign invites key social media influencers with a strong online presence to Wisconsin to share their experiences on Instagram. This summer, we’re hosting an accessible travel blogger, a music and food influencer, and a photographer who is embarking on a journey to capture all 531 Wright buildings around the world.

          St. Louis Marketing

          Travel Wisconsin is heading back to St. Louis next month! In addition to summer marketing efforts, Stephanie will make her second appearance on the Cardinals Radio Network, followed by a TV interview on the city’s FOX 2 station. Check back in a few weeks for a recap of our media push in St. Louis.

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