Here Before You Know It: National Travel & Tourism Week

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wisconsin department of tourism
travel wisconsin news


Stephanie Klett

Hello Friends,

Planning for National Travel & Tourism Week is underway. It’s our annual opportunity to unite as an industry and share the good news about the tourism economy and the jobs it supports.  It’s also great to remind travelers of the “Million ways to have fun in Wisconsin – and no reason not to.”

Governor Walker will again help us announce the results of our 2017 economic impact study during a series of media stops around the state on Friday, May 4.  Watch for more information about the official media announcement with the Governor’s Office from your Regional Tourism Specialist and our public relations team.  In the meantime, mark May 4 on your calendar as the day to spread the good news about tourism with your own events and publicity.

The enthusiastic response to our new ad campaign featuring four-time Paralympian Matt Scott has been overwhelming. Across social channels, Matt Scott content generated 494,113 video views, 14,208 engagements, and nearly two million impressions. The plan is to continue running the campaign through spring and switch to our Gemutlichkeit spot as we head into summer and fall. 

We are excited to welcome new employee Carissa Brzezinski to the Department of Tourism. She will fill the Social Media Coordinator position, managing our social channels along with other marketing projects. She is a graduate of UW-Oshkosh and comes to us from Stephan & Brady Marketing Communications where she was the Social Media Account Coordinator. 


Tourism Week
Tourism Week


We congratulate the Dairy Farmers of Wisconsin, formerly the Wisconsin Milk Marketing Board, on their recent rebranding efforts.  The new name and identity compliments the organization’s new vision and strategic plan to strengthen and grow Wisconsin’s billion-dollar dairy industry.  

      Tourism Week Icon


      The Department will release the 2017 economic impact tourism research report on Friday, May 4 in conjunction with National Travel & Tourism Week (May 6-12). Find information about this annual salute to travel and tourism in America on the U.S. Travel website, and add your event to the country-wide celebration map


      Upcoming Conferences

      National Bike Month

      May is National Bike Month! Spread the word about your bike-related trails, events and offerings through the database.

      Tourism Featured in April issue of Municipality Magazine

      This month’s issue of Municipality Magazine takes a closer look at Wisconsin’s tourism industry, with useful articles about growing tourism in your community, from festival and event management to room tax. Read the issue here


          Join the industry for #tourismchat

          What is #tourismchat? It’s a way for tourism professionals to gather on Twitter for a one-hour professional development discussion. How does it work? Each question is preceded by “Q1,” “Q2,” etc. and answers with “A1,” “A2,” etc. to keep the group focused on the current discussion item. Be sure to include #tourismchat in each answer! The next chat takes place on Tuesday, May 1 at 8:00 p.m. CT and looks into how local food and restaurants can help sell a destination.

          Publication Opportunities

          Continuing the success of advertising opportunities in the Wisconsin Travel Guide and our Events guides, advertising space is now available in the 2018-2019 Fall/Winter Event Guide and the 2019 Spring/Summer Event Guide. For the Event Guides rate cards click hereContact Cheryl Touhy from Madden Media at with questions. 

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          Last Month's Result

          Last month we asked which garden you're most looking forward to visiting this spring and 80% of you chose a beer garden!