Latest News from the Department of Tourism

Having trouble viewing this email? View it as a Web page.

wisconsin department of tourism
travel wisconsin news


Stephanie Klett

Dear Friends,

Thank you to the Jacob Leinenkugel Brewing Company on 150 years of great beer and for your part in promoting Wisconsin’s brand of fun.  I was honored to speak at their anniversary celebration, which included iconic Northwoods campfires and tents.  Very few companies and brands make it to 150 years, our hats off to them!

Earlier this month, Governor Walker filmed welcome videos to promote Wisconsin tourism for United Kingdom, Japan and Germany.  We also took the opportunity to videotape him for a future video that is part of the Brand USA project called One Big Welcome.

The interest in the Frank Lloyd Wright Trail and the 150th birthday of the famous architect was out of this world.  Wright’s work is a treasure for Wisconsin and has raised the state’s profile internationally.  Over the last eight months, our public relations efforts generated 476 media placements in outlets like CNN, New York Times, the Associated Press and Architectural Digest. It also made a splash internationally, with features in the UK Telegraph, Taiwan News and the Calgary Herald, among others.  

Looking ahead to fall, we have some innovative advertising to share with you in the next couple weeks.  I’m excited to be the Grand Marshall at his year’s Warren’s Cranberry Fest parade! 

FLW Ribbon Cutting
Brand USA Filming


Happy Trails to Ellsworth Brown

Governor’s Council on Tourism member Dr. Ellsworth Brown will retire as Director of the Wisconsin Historical Society in March 2018 after 14 years. His many contributions included the execution of the first major capital campaign for the Society, which raised $77 million in public and private monies to support a new State Archive Preservation Facility and the addition of a visitor center and museum at Wade House.  The Society also added two important historic sites under his tenure: Black Point Estate & Gardens on Geneva Lake; and Reed School, a classic one-room schoolhouse in Clark County.


    Upcoming Conferences

    Travel and Tourism Research Association - Central States Conference: September 18-20, Madison

    Governor’s Small Business Summit: September 26, Rothschild

    WACVB Wisconsin Fall Tourism Conference: November 2-3, Racine

    Grant Deadlines

    September 1 is the deadline for tourism’s Destination Marketing and Ready, Set, Go! Sports Marketing grants. Information and applications are available online. Contact Grants Coordinator Heidi Schultz with any questions.


      Multicultural Marketing

      This year’s multicultural ad campaign positioned the state as an affordable summer travel destination that was away from the Big City, but not too far from home. Campaign visuals included print, billboard, radio and the story telling video, “Real Fun: Our Wisconsin Dells Water Park Story.”

      Hot Off the Press:  The Fall/Winter Events Guide

      The annual Fall/Winter Events Guide is now available.  Call 1-800-432-TRIP or email to order in quantity.



      3 Walkable Small Towns with Big Charm


      5 Ocean-Like Beaches on Wisconsin's Great Lakes


      8 Great Rivers for Tubing in Wisconsin


      • Apple festivals
      • Fall harvest festivals
      • Oktoberfests
      • Cranberry festivals

      vote here

      Last Month's Result

      The results are in! In July, we asked which type of Wisconsin “trail” was your favorite. Wine trail topped the poll with 59%, followed by the rails-to-trails bike trails at 33%.