Travel Wisconsin Makes a Big Mark on St. Louis “Gateway to the West”

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wisconsin department of tourism
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Stephanie Klett

Dear Friends,

Summer greetings!  I just returned from Quebec City and the International Travel and Tourism Research Conference (TTRA), the premier event for travel and hospitality research. Leaders from, Google, Expedia and Ipso Interactive Services presented topics ranging from consumer behaviors to learning how to analyze big data to make effective marketing decisions.

Earlier this month, our team traveled to St. Louis where we had a chance to check out our summer marketing efforts. We made a stop at Busch Stadium during a Cardinals-Brewers game to see the Travel Wisconsin signage along the third baseline. I had the opportunity to do a pre-game interview to talk Wisconsin tourism on Cardinals Radio Network, which airs in 10 states, and we presented host Mike Claiborne with a gift basket of Wisconsin cheese. Our billboards are up all over St. Louis, and I wasn't in the hotel room for more than 10 minutes when our TV ad came on. We look forward to seeing more Missouri license plates crossing the state line in the near future. Thank you to Mincoqua, St. Germain, Beloit, and Milwaukee for your partnership in this.

Please help me welcome Caitlin Shanahan who is working with Dawn Zanoni in the Office of Marketing Services. She has a background in state and local government and experience with community and event planning.

Visit our Travel Wisconsin Facebook Page tonight at 9:10 p.m. We’re kicking off the 50th edition of Summerfest with a special preview event on Facebook Live.  The 20-minute livestream includes appearances from Governor Walker, two special guests and fun stories about the world’s largest music festival!  

 Happy Summer,

Cardinals Radio
Travel Wisconsin signage


Keep It Growing Public Education Broadcast Program

Hat’s off to The Wisconsin Association of Convention & Visitors Bureaus on their Keep It Growing Program, which is raising the awareness of the impact of tourism.  TV and radio spots aired for three weeks in May on 170 radio stations and 22 TV stations throughout the state. The goal of the initiative was to build on the momentum following National Travel & Tourism Week.  Watch the “Keep It Growing” public service announcement.


    Upcoming Conferences

    Travel and Tourism Research Central States Conference: September 17-20 in Madison

    Tourism Takes on IPW

    Tourism joined industry partners from across the state at IPW international marketplace. The event hosted over 1,000 exhibitors and travel destinations, and welcomed more than 5,000 travel buyers and international journalists from 70 countries. Team Wisconsin met with journalists to discuss what’s new in the state. 

    Grant Deadlines

    August 1 is the deadline for tourism’s Joint Effort Marketing and Meetings Mean Business grants. Information and applications are available online. Contact Grants Coordinator Heidi Schultz with any questions.


      “Snackable” Videos

      The use of online video is quickly growing and marketers are finding the medium to be an effective way to reach their audiences. In fact, 78.4% of internet users watch online video. This summer, Travel Wisconsin is publishing weekly “snackable” video content to its social media channels to inspire consumers in the dreaming stage of the travel planning process. Take a look:

      Advertising Opportunity: Travel Wisconsin Guides

      Here’s your chance to advertise in two popular travel guides. Travel Wisconsin’s Event Guides highlights over 500 seasonal Wisconsin events and our Official Travel Guide motivates visitors to explore our state. For more information, contact Tricia Wisbrock from Madden Media at Deadline: August 4, 2017. Receives Communicator Award

      Last month, took home the Communicator Award of Distinction from the Academy of Interactive & Visual Arts. Honored in the Digital Travel and Tourism category, the Communicator Award recognizes innovators in marketing and communications.


      High Perches

      Lofty Lodging Five Wisconsin Cabins with High Perches


      8 Hidden Cabins and Cottages in Wisconsin


      25 Highway-Friendly Historical Markers


      • Fishing on one of Wisconsin's 15,000 lakes
      • Camping at a Wisconsin state park
      • Hitting the local bike trails

      vote here

      Last Month's Result

      Last month we asked, which 2017 are you looking forward to celebrating? Summerfest’s 50th anniversary came took the top spot with 43%.