Tourism Week Showcases New Attractions, Industry Growth

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wisconsin department of tourism
travel wisconsin news


Stephanie Klett

Dear Friends,

This year’s National Travel & Tourism Week was a resounding success!  Lots of media coverage thanks to all of you and the great news we had to share.  Our busy week put the spotlight on new and exciting attractions such as the Frank Lloyd Wright Trail, the renovated La Crosse Travel Wisconsin Welcome Center, the construction of the Fox Cities Exhibition Center, an expansion at Wildwood Wildlife Park, and a brand new building for Discover Mediaworks.

In addition to our media day, there were a number of other events that took place last week.  We had record turnout of 150 adults and school kids for the “Walk with Walker” with the Governor and First Lady in Port Washington.  The Governor also kicked off the fishing season at Lakewoods Resort in Cable.  I spoke to enthusiastic tourism groups in Ozaukee County and Kenosha and had a blast being a judge at the “Martinis in May” competition in St. Germain.  Thanks to all of you for hosting these events and getting the positive word out about tourism!

I’m pleased to announce that we received five Paragon Awards, including "Best in Show", from the PRSA-Southeastern Wisconsin chapter for the Travel Wisconsin Supper Club Showdown, our growing Instagram Influencer Campaign, National Travel & Tourism Week, and Wisconsin Weekend in Chicago, which also received a Bronze Bulldog Media Relations Award.  We also received a national PRSA Bronze Anvil for our press conference to open the Travel Wisconsin Supper Club Concessions Stand at Lambeau Field.

Memorial Day weekend is just around the corner and with it comes the unofficial kick-off to the summer travel season.  Our ad campaign is now in full swing, promoting the traditions and genuine hospitality that bring travelers back to Wisconsin year after year.

Here’s to all of you and a fantastic summer season!

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Ribbon Cutting


Leigh Yawkey Woodson Art Museum

Congratulations to the Woodson Art Museum for receiving the nation’s highest honor given to museums and libraries for service to the community.  The Institute of Museum and Library Services recognized the Woodson for its extensive programming for all ages and life stages – from babies, children and families to school classes, teens and adults.  The Woodson Art Museum also offers SPARK!, for individuals with memory loss, and Art Beyond Sight, for individuals with blindness or low vision. 


    Upcoming Conferences

    NATOW Conference: June 5-7, 2017 at North Star Mohican Casino Resort

    Travel and Tourism Research Central States Conference: September 17-20 in Madison

    National Bike Month

    May is National Bike Month! Spread the word about your bike-related trails, events and offerings through the database


      Marketing Overview

      Travel Wisconsin’s summer and fall marketing campaigns include three new TV commercials, radio spots, billboards, print ads, digital and social media, and public relations outreach. Links to the TV spots can be found on the Travel Wisconsin YouTube page and a complete overview of the summer campaign can be found here.

      Advertising Opportunity: Travel Wisconsin Guides

      Here’s your chance to advertise in two popular travel guides. Travel Wisconsin’s Event Guides highlights over 500 seasonal Wisconsin events and our Official Travel Guide motivates visitors to explore our state. For more information, contact Tricia Wisbrock from Madden Media at


      Camping Views

      5 Wisconsin State Parks for Camping with a View


      Flamingos to Spies: 5 Themed Wisconsin Restaurants


      4 Places in Wisconsin to Visit Before Your Child Grows Up


      Summerfest's 50th anniversary, Frank Lloyd Wright's 150th birthday, 100 years of the Wisconsin State Capitol, or 125 years of Bay Beach Amusement Park in Green Bay?

      vote here

      Last Month's Result

      All of you - yes, 100% - said exploring Wisconsin's great outdoors was what you loved most about summer!