Next Stop, National Travel & Tourism Week

wisconsin department of tourism
travel wisconsin news


Stephanie Klett

Dear Friends,

National Travel & Tourism Week is just around the corner. This is our annual opportunity to unite as an industry and share the good news about the tourism economy, the jobs it supports and how it influences the perception that Wisconsin is a great place to live, work and play.  Governor Walker will again help us announce the results of our 2016 economic impact study during a series of media stops around the state on Friday, May 5, followed by that evening’s Governor’s Fishing Opener in Cable. More information about the research will be available in the coming weeks from your Regional Tourism Specialist.  In the meantime, mark May 5 on your calendar as the day to spread the good news about tourism in your communities.

It’s been a busy month with a variety of legislative events. It was great to see many of our tribal partners at the 13th Annual State of the Tribes at the State Capitol.  This year’s Native American Tourism of Wisconsin Conference is June 5-7 at North Star Mohican Casino Resort.

Wisconsin is celebrating a number of big anniversaries this year including Stevens Point Brewery (160 years), Jacob Leinekugel Brewery (150 years), Milwaukee County Zoo (125 years), the Wisconsin Capitol (100 years), Summerfest (50 years) and the John Michael Kohler Arts Center (50 years). This year also marks the 150th birthday of two famous Wisconsinites, Frank Lloyd Wright and Laura Ingalls Wilder. If you know of or have any landmark anniversaries taking place in 2018, we would love to hear about it.

We are excited to share that Hilary Burg will be moving into the role of Writer and Digital Content Specialist for the Department. In her new position, Hilary will be writing and managing freelance writers for, as well as managing the editorial calendars for Travel Wisconsin’s website and e-newsletters.

Happy Trails, 

Tourism Week Kendall
Tourism Week Eau Claire



A big shout-out to Rumor the Dog, the five-year-old German Shepherd from Edgerton who came out of retirement to win the Westminster Kennel Club Show at Madison Square Garden this year.  Rumor not only won her class but beat out 2,800 dogs to earn Best in Show.  She’s been giving a nod to her Wisconsin home while on a victory tour around the country to promote the sport of purebred dogs.  Rumor recently stopped by the Wisconsin State Capitol and snapped a photo with Secretary Klett. 

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The Department will release the 2016 economic impact tourism research report on Friday, May 5 in conjunction with National Tourism Week (May 7-13). Watch for more information about the official media announcement with the Governor’s Office from your Regional Tourism Specialist and our public relations team. You can also find information about this annual salute to travel and tourism in America on the U.S. Travel website.


Travel Green Wisconsin

Congratulations to Al Johnson’s Swedish Restaurant in Sister Bay on its Travel Green Wisconsin certification.

Upcoming Conferences

WATVA Annual Meeting: April 29, 2017 at Stoney Creek Inn in Rothschild

NATOW Conference: June 5-7, 2017 at North Star Mohican Casino Resort

Travel and Tourism Research Central States Conference: September 17-20 in Madison 

Grant Deadlines

May 1 is the deadline for tourism’s Multicultural Grant. Information and applications are available online. Contact Grants Coordinator Heidi Schultz with any questions.


    Travel Wisconsin Set to Target St. Louis

    Travel Wisconsin is expanding its summer advertising campaign to the St. Louis market. Media buys for TV, print, billboard and digital have been secured with creative set to run May 1. St. Louis travelers over-indexed in important areas of travel-specific leading performance indicators over the past 18 months, showing a strong interest in travel to Wisconsin.

    SPECIAL OFFER: Get your message out to the St. Louis market with a special Co-Op Package that includes radio, digital and print advertising. For more information, click here.

    Advertising Opportunity: Travel Wisconsin Guides

    Here’s your chance to advertise in two popular travel guides. Travel Wisconsin’s Event Guides highlights over 500 seasonal Wisconsin events and our Official Travel Guide motivates visitors to explore our state. For more information, contact Tricia Wisbrock from Madden Media at


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