Celebrating Another Successful Tourism Season

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Sec. Klett at Musky Fest

Hello Friends,


A big blue ribbon goes to the Wisconsin State Fair for another successful year.  Over 1 million people enjoyed the fair, making it the fourth year in a row that attendance broke a million.  We had 16 industry partners join us at the Travel Wisconsin booth in the Products Pavilion, where they helped us distribute 25,000 Department travel guides plus thousands of their own.  I can’t talk about the State Fair without mentioning my new favorite food and that is the deep-fried Old Fashioned dessert.  It was a clever spin on Wisconsin’s iconic drink and it tasted great!



Our 53rd Walk with Walker at Beckman Mill in Beloit was a smashing success. We had one of the largest turnouts ever with approximately 100 walkers.  I was thrilled to show the First Lady my hometown.  A big thank you to Visit Beloit and the Friends of Beckman Mill who did an outstanding job hosting the event.  We look forward to the next two walks in Sparta and Vilas County.


Beloit Walk with Walker

Last weekend, I completed my duties as the Honorary Musky Queen for Boulder Junction's 60th Musky Jamboree.  I had a real adventure riding in a 2-seat sea plane for the first time. The views of Boulder Junction and its 194 area lakes were incredible.  Next month the queen theme continues, many folks from the Department will be joining me at Cheese Days on the Limburger float as the Limburger Queen title comes to a close.


Clean up and rebuilding in the eight Northwest counties affected by flooding is going full-speed ahead.  All government agencies are working together to help the communities rebound as quickly as possible.  We’ll be back in the area for this month’s Cabinet on the Road. 


Hard to believe summer is coming to an end soon.  Thanks for all your hard work. 



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Follow us on Twitter!

The Department has added a new account to share tourism industry news with our partners and stakeholders. Follow us at @WIDeptTourism. You can still find great vacation ideas, events and articles at @TravelWI.


Web & Digital Marketing Position

The Department is hiring a Web and Digital Marketing Specialist. This position manages the design and development of the Department’s websites, email communication strategies and other digital marketing channels.  Application information can be found here. The deadline to apply is August 22.


DNR Advertising Opportunities

The Department of Natural Resources invites businesses, non-profit organizations and others to reach 1.3 million anglers when they advertise in the 2017-18 Guide to Wisconsin Hook and Line Fishing Regulations.  See the DNR website for more details.




Many kudos to our industry partners this month:

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TravelWisconsin.com Hits 1 Million

For the first time in Department history, TravelWisconsin.com had 1 million sessions in a single calendar month. July also broke the record for organic sessions in one month with a total of 681,821 sessions.


Top TravelWisconsin.com Articles

Here are some of the most popular and shared articles and blog posts from July:


Travel Wisconsin Supper Club Concession Makes Headlines

Press from the launch of the Travel Wisconsin Supper Club Concession Stand at Lambeau Field included coverage in the Milwaukee Journal Sentinel, Green Bay Press-Gazette, Wausau Daily Herald and Oshkosh Northwestern and all the  major TV and radio stations in Madison, Milwaukee, Green Bay, Wausau and Duluth.


More Media Coverage

See more coverage in the Travel Wisconsin Media Room

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Wisconsin Department of Tourism  |  201 W Washington Ave  |  Madison, WI 53703  |  1-800-432-8747