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Stephanie Klett

Hello Friends,


Last week, the northern counties of Ashland, Bayfield, Burnett, Chippewa, Douglas, Iron, Sawyer and Washburn, along with the Bad River Tribe, experienced massive flooding due to severe storms. We continue to hear stories of neighbors helping neighbors, business owners going above and beyond and real acts of heroism in these communities. The Department continues to encourage visitors to move forward with their vacation plans, and we’ve shared contact information for local tourism organizations, visitor centers, the DNR, and road conditions on and on the Travel Wisconsin Facebook and Twitter accounts. 


In late June, I had the pleasure of visiting tourism destinations in Northwestern Wisconsin with Senator Sheila Harsdorf and Representative Adam Jarchow. Our tour included the Northern Lakes Center for the Arts in Amery, Dancing Dragonfly Winery in St. Croix Falls and Burnett Dairy Cooperative in Grantsburg, which was founded in 1896! The fun continued in Trempealeau, Fountain City, Pepin and Ellsworth with Governor Walker and his Cabinet for this month’s “Cabinet on the Road.” The initiative is a great way for Cabinet leaders to listen and gather feedback from area business leaders and economic development groups during our travels around the state. 


We are excited to share that Drew Nussbaum is transferring into the Regional Tourism Specialist (RTS) position for Southwest Wisconsin, and our Web & Digital Marketing Specialist, Emily Lorenz, has taken on a larger marketing role as the new Marketing Specialist. We also say goodbye to our Executive Staff Assistant, Amy Bayer, who will be heading over to the Department of Transportation to work for Assistant Deputy Secretary Tom Rhatican.





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Join The Department at the Wisconsin State Fair

This year’s Wisconsin State Fair is right around the corner! Stop by our regular booth space in the Products Pavilion from Aug. 4-14. Staff will be spreading the brand of fun during the festivities, and the Department’s very own Secretary Klett and Deputy Secretary Klavas will be participating in this year’s State Fair kick-off. Check out more State Fair action at


Regional Tourism Specialist Position

The Department is now recruiting for the positon of Regional Tourism Specialist for Northwest Wisconsin. Do you have the passion for bringing partners together to develop strategic marketing plans, educating tourism industry partners on the Power of Tourism and driving tax revenue and creating new jobs in Wisconsin? Would you enjoy managing accounts and calling on businesses and organizations to help them apply travel research and insights? Then this may be the job for you. More information on the position can be found online. The deadline to apply is July 25.


Executive Staff Assistant Position

Tourism is looking for an Executive Staff Assistant to provide program assistance and administration support to the Secretary and Deputy Secretary at the Department of Tourism. The position is responsible for independently researching and summarizing information on a wide variety of program topics pertaining to the department for the Secretary’s Office. Additional information can be found here.

The deadline to apply is July 25.


Governor’s Small Business Summit

The sixth annual Governor’s Small Business Summit is set for Monday, September 19, 2016 in Appleton.  Join Governor Scott Walker, Lt. Governor Rebecca Kleefisch, and leaders from across the public and private sectors for an engaging, energizing day focused on job creation for Wisconsin’s small and medium businesses. Registration is only $50, including lunch, and seats are limited and filling up fast—head to to register.




Upcoming Grant Deadlines:

  • Joint Effort Marketing and Meetings Mean Business Grants – August 1, 2016
  • Destination Marketing and Ready, Set, Go! Sports Marketing Grants – September 1, 2016


Submit your grant applications online at Contact Heidi Roekle at  with questions.



Many kudos to our industry partners this month:

Marketing Spotlight Header Hits a High Note

July is off to a great start with a strong four-day holiday weekend. Sessions on were up 36% compared to the same weekend last year, and all four days will make the list of most sessions in history:

  • July 4: hit the #3 spot with 52, 3292 sessions
  • July 3: 51,335 sessions at the #4 spot
  • July 2: 42,009 sessions takes the # 6 spot
  • July 1: 39,918 sessions for the #10 spot

Travel Green Wisconsin

Heidi Roekle will be taking on the marketing efforts for Travel Green Wisconsin in addition to her duties managing our grants programs. To learn more about the program and how to get involved, contact Heidi at   


Top Articles

Here are some of the most popular and shared articles and blog posts from June:


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Wisconsin Department of Tourism  |  201 W Washington Ave  |  Madison, WI 53703  |  1-800-432-8747