Coming Soon: National Travel & Tourism Week

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April 2016
TWN Secretary's Message

Dear Friends, 

One of the first signs of the approaching summer season is National Travel & Tourism Week.  As in previous years, the Governor will announce the results of our 2015 economic impact research during a series of press events on Friday, April 29. Every year, we see amazing media response to the research. This success is the result of our collective efforts to release the news to media, communities, legislators and local officials at the state and local level. More information about the research will be available in the coming weeks. In the meantime, mark April 29 as the day to spread the good news about the importance of tourism in Wisconsin.


2015 National Tourism Week

The reaction to our new Real Fun video series has been overwhelming. The “Wisconsin Cabin Getaway” was a huge hit, receiving more than 239,000  views in just the first week. The video series features real visitors on vacation in Wisconsin, and the Cabin video follows a family on their annual summer vacation at Black Cliff’s Resort in Hazelhurst, where they have visited every summer for more than 50 years. The videos really touch people’s hearts because so many can relate to each story and want to create the same kind of experience. Find our Real Fun videos showcasing mountain biking, foodie finds, girlfriend getaways and more on the Travel Wisconsin YouTube page. 


In January, we launched a partnership with 620 WTMJ to broadcast a weekly Travel Wisconsin show on Saturdays from 2-3 p.m., reaching over 512,000 listeners. In addition to the Saturday show, we get a weekly drive-time interview segment on the John Mercure Show where I have the opportunity to promote a variety of activities, events, attractions, restaurants, shopping and dining options.  We’ve been getting a ton of response from people who have heard the show.  Tune in on Wednesdays and Saturdays, or click here to listen to some of our past segments.


I am pleased to announce that Dawn Zanoni has officially started in her role as the Director of the Office of Marketing Services. This newly created office lives under the umbrella of the Department of Tourism and its purpose is to serve other state agencies in implementing their marketing and communication objectives.


Wishing everyone a blooming spring season, 

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TWN Council Perspectives


Thursday, May 12

Time: 11:00 am - 2:00 pm

Lawrence University – Vail Hall on the Björklunden Campus in Baileys Harbor

Please RSVP to Amy Bayer at 608-266-2345

TWN Industry Services

2015 Economic Impact Research Released During National Tourism Week 

The Department will release the 2015 economic impact of tourism research report in conjunction with National Tourism Week (May 1-7). Watch for more information about the official media announcement with the Governor’s Office from your Regional Tourism Specialist and our public relations team. You can also find information about this annual salute to travel and tourism in America on the U.S. Travel website


Broadband Expansion Grant Workshop

The Public Service Commission of Wisconsin is now accepting applications for Broadband Expansion Grants for Fiscal Year 2017. To assist those interested in applying, the Commission is hosting grant workshops around the state. Click here to find and register for a workshop near you. Grant application instructions can be found here.


2016 NATOW Conference

Mark your calendars for this year’s NATOW Conference June 6-8 at the Potawatomi Carter Casino & Hotel in Wabeno. The conference is a great opportunity for tourism industry professionals to learn the latest trends impacting tribal and non-tribal properties, tourism products and experiences. To learn more and register, visit


Wisconsin Bed & Breakfast Association Updates

Kerri Thiel has been selected as the new Executive Director for the Wisconsin Bed & Breakfast Association. She is the owner of Apple Tree Lane B&B in Waupaca. The association has also announced dates for its 27th annual meeting, conference & tradeshow. This year’s event will be held November 13-15 at the Tundra Lodge Resort & Conference Center in Green Bay. For more information, visit


Industry Accolades

Many kudos to our industry partners this month!

TWN Marketing Update
Miller Park

Travel Wisconsin Sponsors Milwaukee Brewers Post-Game Show will be the presenting sponsor of the Brewers Radio Network post-game show following every regular season game. Totaling 162 games, the post-game show broadcasts statewide and will be branded the “ Post-Game Show.”


The sponsorship offers co-branding value with the Brewers and provides with a longer statewide presence through the peak summer and fall travel seasons. Brewers fans can hear the Post-Game Show on the Brewers flagship station, WTMJ-AM (620) and other statewide Brewers Radio Network stations

TWN Wisconsin in the News

Recent Media Coverage

The Department’s two new TV commercials have generated some great buzz since debuting at WIGCOT last month. The Associated Press, Star Tribune, Pioneer Press, Washington Times, San Francisco Chronicle and Kansas City Sun reported on the summer spots. At home, the Wisconsin State Journal, Milwaukee Journal Sentinel, Milwaukee Business Journal, Journal Times, Chippewa Herald, Wisconsin Dells Events and La Crosse Tribune, as well as major TV and radio stations in Madison, Milwaukee, Wausau, and the Fox Cities shared the exciting news. See all of our recent clips in the media room.

TWN Cus Serv and Tech

Travel Wisconsin Official Travel Guide

The brand new Official Wisconsin Travel Guide is now available.  The guide has a new format with editorial features on everything from architectural wonders to local foods including farm to table dining. Contact Hilary Burg at 608-266-1662 to place a bulk order.


Here are some of the most popular and shared articles and blog posts from March:

Grants Header

Grant Tip of the Month: The 90-Day Rule

The next JEM grant deadline is August 1, but what if you have an event in December and you want to start advertising in October? The 90 day rule states eligible project costs and marketing costs cannot be incurred or paid until 90 days following the application submission.


What does this mean? If your first JEM-funded advertising runs on October 1, your application should be submitted by July 1, even though the application won’t be reviewed until August. With questions about reimbursement eligibility, contact Heidi Roekle. 



Tourist Information Center Grants – July 1, 2016

Joint Effort Marketing – August 1, 2016

Meetings Mean Business Grants – August 1, 2016

Destination Marketing – September 1, 2016

Ready, Set, Go! – September 1, 2016


Submit your grant applications online at Contact your Regional Tourism Specialist or Heidi Roekle at for application assistance or questions.

TWN Arts Board

Wisconsin Arts Board Premiers New Video

Last month, the Wisconsin Arts Board launched a new video as Wisconsin arts leaders gathered for Arts Day 2016.  The video, which is a collaboration between the Arts Board and the National Endowment for the Arts (NEA), features four exemplary Wisconsin arts leaders: Ferne Yangyeitie Caulker-Bronson, Founder and Artistic/Executive Director of the Ko-Thi Dance Company; Donna Neuwirth, Executive Director at the Wormfarm Institute; Ruth Kohler, Director of Strategic Initiatives of the John Michael Kohler Arts Center; and Kevin Miller, Executive Director of the Thelma Sadoff Center for the Arts. The video was also showcased at the 2016 Wisconsin Governor’s Conference on Tourism and has been added to the United States of Arts section of the NEA web site, which celebrates the NEA’s 50th anniversary. Click here to watch the video.

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Wisconsin Department of Tourism  |  201 W Washington Ave  |  Madison, WI 53703  |  1-800-432-8747