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August 2019 Pollution Prevention News

In this issue:


Finding the right messengers

Because you opened this email, that tells us something about your relationship to the sewerage district. You recognize our name in the sender line and trust us enough to read our messages. It's more challenging to reach residents and businesses without that level of familiarity. That's where you can help.

Earlier this summer, the district conducted its first-ever survey of community values about water. One theme that emerged is that local municipalities and utilities are key messengers of water information. According to the survey, the most common resources that respondents go to with questions about water issues are local utilities and municipalities.

As a familiar and trusted source of information, you can help elevate local clean water priorities like chloride reduction. You don't have to start from scratch. The district has resources and messages to get you started with outreach to your community. Some of these resources are mentioned below, but you can always contact a member of the team for help spreading clean water messages.

Sincerely,

The MMSD Pollution Prevention team 

Kathy Lake, Emily Jones, Catherine Harris 



Help businesses in your community save on salt

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In the next month, the sewerage district will be contacting businesses that use a lot of water to encourage them to take on salt reduction projects. When large salt users cut down on salt, they can save money and time while reducing chloride in the sewer system. Your municipality can help promote salt reduction by sharing resources with businesses in your community.

 What you can do:

  • Partner with the district to communicate with businesses in your municipality. The district has a template letter for scheduling site visits to discuss salt reduction with businesses. As a recognizable messenger, we encourage you to co-brand this letter so businesses know that your municipality prioritizes salt reduction.
  • Post information about salt reduction rebates to your municipal website, social media and other channels with a business audience.
  • Share rebate information with local chambers of commerce and other business organizations.  
  • Apply for an innovation grant to fund business salt reductions in your community.


Winter maintenance certification dates set for fall

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The City of Madison is again offering winter maintenance training for public and private road salt applicators. These trainings provide guidance on  practices to keep roads, sidewalks and parking lots safe in the winter without using excessive salt 

Any winter maintenance staff at your municipality who haven't been to this training should attend one of the following dates.

Roads training

  • September 16
  • November 6

Parking lots, sidewalks and low speed roads training

  • September 17
  • October 8
  • October 9
  • November 5

These trainings are open to private road salt applicators as well. Help us publicize these valuable trainings with private winter maintenance companies in your community. More information will be available soon on the City of Madison certification website. You can also subscribe to an email list for updates at that link. 

 


Read about Yahara WINS 2018 successes

Yahara WINS annual report cover

Yahara WINS partners supported and implemented runoff-reducing practices in 2018 that kept almost 50,000 pounds of phosphorus out of our waterways. Additionally, Yahara WINS provided funding for pioneering research in 2018 into new practices that could be used to combat phosphorus pollution in the future. 

Project highlights from the past year are detailed in the 2018 Yahara WINS annual report. The sewerage district thanks all Yahara WINS partners for their support for this project!

 


First Friday plant tours now offered

The district is now offering standing tours of the treatment plant the first Friday of every month, starting at noon. These tours are free and open to all, but RSVPs are required. If you've never seen the treatment process, here's your chance! The next open tour will take place on Sept. 6.

The district also gives scheduled plant tours to groups of five or more people. Tours are a great way to reach community members with information about water treatment and stewardship. More information about district tours, including a sign-up link, is on the district's tour webpage.  

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