Tourism is a Big Deal in Wisconsin

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Tourism is a really big deal here in Wisconsin. I’ll let the numbers speak for themselves:

  • Last year, Tourism had a $19.3 billion impact on Wisconsin’s economy.
  • Total five-year growth of tourism activity is up by more than $4.5 billion – a 30 percent increase!
  • Tourism supports nearly 190,717 jobs throughout the state, adding more than 18,700 jobs to the state’s total employment since 2011.
  • Visitors generated $1.5 billion in state and local revenue, saving Wisconsin taxpayers $640 per household.

On top of this, a travel research leader recently ranked Wisconsin #1 in the Midwest for fun, family atmosphere, uniqueness, affordability, and outdoor recreation.

When people visit Wisconsin, they inevitably want to come back. If you ask me, what brings people back to our state year after year is good, old-fashioned, Midwest hospitality. People like the way they’re treated here.

They come for the natural beauty and fun attractions, but they come back thanks to the hospitality they receive from those who work in our tourism industry and from the people of our state.

Earlier this week, I joined Department of Tourism Secretary, Stephanie Klett, at the Governor’s Conference on Tourism, which draws tourism representatives from all 72 counties. While there, we revealed our new summer and fall ad campaigns. Be sure to check them out below!


Tourism Ads >


Wisconsin is Working and Our Budget Proposal Builds Upon Reforms

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Last week, we learned Wisconsin’s unemployment rate dropped to 3.9 percent in January – the lowest it’s been in 16 years. It’s also significantly better than the national rate of 4.8 percent.

We also saw significant job growth over the year in top industries like manufacturing and construction. On top of this, private-sector wages grew by 7 percent in the third quarter of last year.

These are all indicators that our reforms are working. Our state budget proposal builds upon these reforms and invests in top priorities, including student success, accountable government, and rewarding work.

I encourage you to check out my website to learn more about what’s included in our budget proposal and how this will affect you, the citizens of Wisconsin. And be sure to follow me on Facebook, Instagram, and Twitter to stay up-to-date on all the great things we’re doing to move Wisconsin forward.



We enjoy sharing all the great news about our state with you. It is an honor to serve as your Governor and represent the people of Wisconsin.

Sincerely,

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Governor Scott Walker

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