Jan. 23, 2024

Immunization campaign builds awareness and trust around routine vaccination

The campaign features testimonials from local healthcare providers and community leaders and a website with streamlined vaccine information. 

KITSAP COUNTY, WA — Kitsap Public Health District has launched a countywide campaign to increase awareness and build trust around routine vaccination by elevating the voices of local community leaders and healthcare professionals.  From childhood immunizations to seasonal immunizations like flu shots, routine vaccination is one of the most important tools we have to safeguard our health and protect people around us. However, vaccine coverage decreased following the COVID-19 pandemic.  As one strategy to address this concerning trend, we designed a campaign that emphasizes the importance of routine immunization and promotes trust in vaccination as a safe and effective measure to prevent disease and protect our health.  Input from community members gathered at recent clinics and outreach events helped guide our campaign strategies and messaging. Because healthcare providers routinely rank as the most trusted source of vaccination information, we worked with a diverse group of local healthcare professionals to share their personal perspectives on immunization.  Our campaign website — HealthyKitsap.org — provides easy-to-use vaccination information and highlights full statements from campaign participants. Scroll down to learn more about the campaign and how you can participate.

Immunization campaign messaging at the Colman Dock ferry terminal in Seattle.

Where you'll see campaign messages: 

• Online display ads and social media posts
• Billboards in the Bremerton area
• Floor-level displays in Kitsap Mall
• Shopping cart ads in North Kitsap Safeway stores
• LCD screens inside the Colman Dock Washington State Ferries terminal
• Our HealthyKistap.org campaign landing page

What you'll find at HealthyKitsap.org

HealthyKitsap.org was created to provide quick answers to common vaccination questions:  How do I know what vaccines I've already had? How do I find out what vaccines are recommended for me and my family? How do I get a vaccine appointment? What if I need more help finding appointments or paying for vaccination? You'll also find links to trusted information about vaccines and statements from local healthcare providers and community leaders who volunteered to share their perspectives on the importance of immunization.

How you can participate

You can promote immunization in Kitsap and support our campaign by:

• Sharing campaign messages: Find downloadable materials at healthykitsap.org/trustedvoices or follow Kitsap Public Health on Facebook, Instagram, and X (formerly Twitter)
• Sharing HealthyKitsap.org as a resource for easy-to-use vaccine information.
• Letting us know if you see campaign materials in the community. Snap a picture and post it to social media with the hashtag #HealthyKitsap or send a note to pio@kitsappublichealth.org

Thank you for helping make Kitsap County a safe and healthy place for all!

Questions or feedback? Contact:

Tad Sooter | Public Information Officer
Kitsap Public Health District
360-728-2330 - office | (360) 728-2235 - main
pio@kitsappublichealth.org | kitsappublichealth.org