Vaccine Blurbs Issue 173: Immunization Campaign & Resources


Washington State Department of Health | March 23, 2023

immunization campaign image

To our professional partners, 

The Washington State Department of Health has launched the Childhood Immunization Campaign to encourage families to catch up on childhood vaccination. The campaign started on March 15, 2023, and will include digital and radio advertising. In May, we will be mailing letters to families with children ages five to six that are behind on vaccinations. We are placing an emphasis on scheduling childhood wellness visits and vaccinations.

As part of this campaign, we have created a toolkit page to support health care providers, school and child care staff, and local health jurisdictions. The toolkit page for the campaign has materials in English and Spanish, and includes:

  • Posters encouraging vaccination & wellness visits
  • A sample parent letter encouraging immunizations
  • A backpack stuffer for families
  • A variety of social media graphics with and without text
  • Sample newsletter articles
  • Immunization resources
  • Campaign talking points

We know health care providers are continuing to see high demand for appointments, and we appreciate your efforts in supporting childhood vaccination as we move into spring.

If you have any questions or comments, please feel free to send us an email at