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Department of Human Resource Management
Office of State Health Benefits
October 17, 2024
Virtual Physical Therapy Benefit Communication Campaign
The virtual in-home physical therapy benefit was introduced in July for COVA Care and COVA HDHP members. In an effort to increase awareness and engagement of this new virtual in-home physical therapy benefit, a direct email and mail campaign will begin on October 17 to give members more details of this exciting new benefit.
LiveHealth Online Thrive: Healthy Back & Joints and Bloom powered by SWORD offers virtual in-home physical therapy that is effective, convenient, and addresses a broad range of musculoskeletal conditions and pelvic health issues. The programs leverage motion tracking sensors and a smart tablet, that are shipped to the member, and licensed physical therapists will provide custom exercise plans and education, continuous engagement, and behavioral health resources.
COVA Care and COVA HDHP members (age 18 and older) will receive several direct mailer and email communications promoting the Thrive Healthy Back & Joints program, and female members will receive information on the Bloom program, which is the pelvic health physical therapy program. Members can opt out of the emails by clicking on the opt-out link at the bottom of the email if they want to stop receiving communications.
There is no cost to participate for COVA Care and COVA HDHP members.
New 2024 COVA Care and COVA HDHP Member Handbooks Available Online Only
The new 2024 COVA Care and COVA HDHP Member handbooks are now available and posted on the DHRM website. The Anthem website will also be updated with these new member handbooks. The new member handbooks are only available electronically and cannot be ordered through the Commonwealth ordering portal.
Please do not reply to this email. You may send inquiries to the Office of Health Benefits mailbox at ohb@dhrm.virginia.gov.
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