Those who attended the VHA Innovation Experience may have noticed a new look permeating across the event. In fact, in the header of this very email, you’ll notice a new change. We’ve remodeled our logo to better reflect the boundary-breaking work we do to forge the future of Veteran care. Our new logo not only updates our look to be in line with leading sectors of the innovation industry but better represents what we do for Veterans every day.
In our role as the coordinator and catalyst of innovative solutions, VHA IE is always looking to the future. As we move into that future, one of the most important factors is how we represent ourselves—our innovators, collaborators, and Veterans. We knew it was time for a change, one that aligns us closer with the innovative look of the start-ups and industry leaders that VHA IE is often working alongside.
VHA IE represents more than a lightbulb, or a single idea, as our old logo suggested. We’re employees, collaborators, and Veterans coming together, launching great things into the world in service of our Veterans, with the goal of changing lives and saving lives. Our new logo encapsulates this, featuring a clean and recognizable design that reflects our standing as a cutting-edge health care organization. Its mixed colors represent the blending of our portfolios and the collaboration of thousands of VA employees working to improve Veteran care. It’s capped off with a paper airplane, soaring higher and into the future—a symbol of how even the simplest idea can change everything.
We’re excited to introduce this new logo to you and even more excited for the future of VHA IE. Thank you for joining us on this journey and we look forward to sharing even more innovation with you every week.
