Trademark basics: What every small business should know now, not later

St. Louis District Office

July 2021

u s small business administration

Are you a small business owner or entrepreneur interested in learning about trademarks and how to apply for a federal registration? If so, this event is a must-attend. Join Jason Lott from the United States Patent and Trademark Office (USPTO) for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks.

Topics that will be discussed during the event are:

- how trademarks, copyrights, patents, domain names, and business name registrations all differ.

- the benefits of federal trademark registration.

- why it is important for any new business to select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.

- the importance of doing a complete search and whether an attorney should be used.

- information on what the USPTO does in the federal registration process.

- how to get free and reduced-price legal help when applying for registration.


Wednesday, July 14, 2021

11:00 a.m. - Noon



Jason Lott is the Attorney Advisor for Trademarks Customer Outreach at the United States Patent and Trademark Office, where he specializes in helping small business owners understand trademarks and the federal trademark registration process through live presentations, creative videos, and other multimedia platforms. He has been with the USPTO since 2000, previously serving as an Examining Attorney, and is a recipient of multiple career service awards.

Mr. Lott earned his J.D. in 2000 from the Dickinson School of Law of the Pennsylvania State University and his B.A., magna cum laude, in 1997 from Kenyon College. He is admitted to the bars of Ohio and the District of Columbia.


Contact Nicki Massie at 314-539-6608 or for more information.