Support Small Businesses this Holiday Season

New York District Office - November 28, 2020

u s small business administration


#ShopSmall on Saturday, November 28 & Share on Social Media


Small Business Saturday, November 28, 2020

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NEW YORK, NY – The U.S. Small Business Administration’s Metro New York District Office is encouraging neighbors across the City of New York, Long Island and the Lower Hudson Valley to “shop small” as the holiday season kicks off this Friday, the day after Thanksgiving. To help publicize our small business community during this time, the SBA is also reminding neighbors to share their Small Business Saturday experiences across social media by tagging the agency’s New York District Office on Facebook, Twitter or Instagram by using the hashtag #ShopSmall.

This is the 11th anniversary of Small Business Saturday®, which the SBA has proudly been a national co-sponsor of for the last 10 years, according to SBA New York District Director  Beth L. Goldberg, the head of the SBA’s largest field office in the nation.

“Small businesses from Montauk and Manhattan to Poughkeepsie and Park Slope need our support now, more than ever. New Yorkers can think big by shopping small, and do their part to help the backbone of the American economy navigate, retool, and pivot from the effects of COVID-19,” says SBA New York District Director Beth L. Goldberg. “The holidays might look a little different for 2020, but we can still share joy and a sense of community by shopping small and supporting our favorite small businesses, and their employees, all holiday season long.”

“Small Business Saturday is a great opportunity for consumers to really make an impact on our economy and in our neighborhoods. It has been repeatedly proven that small businesses have an immeasurable effect on the quality of life in our neighborhoods; they provide necessary resources and support a local ecosystem that also includes charitable organizations, schools and houses of worship,“ Goldberg added.

By patronizing independently-owned businesses on Small Business Saturday – between Black Friday and Cyber Monday, Small Business Saturday is a way for consumers to make a lasting positive impact in their community. Started by American Express in 2010, Small Business Saturday has continued to provide small business owners with a big economic boost during the holiday shopping season. Last year, Goldberg recounted that 110 million consumers shopped small and spent a total of $20 billion in local shops and restaurants across the country.

But this year, the landscape is different because of COVID-19. In fact, these businesses, many family-owned, were already fighting for survival against malls, big box stores and online retailers before the pandemic.

E-commerce and contactless shopping and curbside pick remain preferences of 73% of people surveyed by Deloitte in their annual holiday season economic forecast, issued for the 35th consecutive year.  Additionally, the survey notes a majority of shoppers, 51%, feel anxious about shopping physically in a store.

“State and local instituted temporary closures and capacity restrictions, in addition to decreased demand for products and services as well as delays due to supply-chain issues have led to unprecedented challenges for small-business owners. But the ‘Shop Small’ movement continues amid these hardships,” said SBA Atlantic & Mid-Atlantic Regional Administrator Steve Bulger. “By shopping small and supporting your favorite small businesses — both in store with appropriate COVID-19 precautions and social distancing as well as online — you’re doing your part to overcome the economic hardships brought on by COVID, all holiday season long.”

“In the Empire State, small business owners have accounted for a combination of 652,000 Economic Injury Disaster Loans and Paycheck Protection Program loans totaling $56.3 billion, with a lion’s share in metro New York,” added Bulger. “That should be a constant reminder that New York small business owners are still navigating the effects of the pandemic.”

Supporting Goldberg’s message to residents, Bulger added that “During this time of uncertainty, New Yorkers can get out in person, go online or shop small virtually. Even an old fashioned phone call works to a local merchant. Countless small retailers and restaurants throughout metro New York are counting on our support this Small Business Saturday®.”

   To help small business owners prepare for Small Business Saturday® and the holiday season, the SBA also has a dedicated web page that offers tips on how to increase business during the holiday shopping season

Since 2011, the U.S. Small Business Administration has been a formal cosponsor of Small Business Saturday, which was founded by American Express in 2010. Small Business Saturday is a way for consumers to make an impact in their community by supporting independently owned businesses during the holiday season. Small businesses help to spur economic growth in communities across our country and add vibrance and strength to our nation. For additional information on Small Business Saturday, please visit