SHOP Small Highlights...

New Hampshire District Office - November 20, 2020

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Support Local Businesses: Shop Small this Holiday Season… and Everyday

Wendell Davis Region One Administrator

By: Wendell G. Davis

New England Regional Administrator

U.S. Small Business Administration

As we all know, 2020 has been a year fraught with challenges.  Our nation’s small businesses dealt with unimaginable changes and setbacks as they weathered the storm of the coronavirus pandemic. 

Through it all, the U.S. Small Business Administration has been at the forefront of our country’s recovery effort.  In fiscal year 2020, the SBA approved more loans in value and volume than it had in its entire 67-year history.  In six days, with the Treasury Department, the SBA built and launched the largest economic response program aimed at small businesses in American history – the Paycheck Protection Program (PPP).

PPP was an undeniable success across New England and the entire country. In New England more than 266,000 businesses received approximately $29 billion in forgivable loans over the life of the program. PPP was a lifeline for small businesses and helped the American workforce by providing critical economic relief, allowing businesses to stay open and keep workers on the payroll.

Now it is time for us as citizens in our communities to do our part to support the continued recovery of our Nation’s 31.7 million small businesses.  This year, we know that small businesses, need our support now more than ever as they navigate, retool, and pivot from the effects of the pandemic. Shopping and dining local this holiday season will help our communities as they continue with their recovery efforts. 

We can show our support by shopping small on November 28, 2020 – Small Business Saturday.  Celebrated each year on the Saturday after Thanksgiving, between Black Friday and Cyber Monday, Small Business Saturday is a way for consumers to make an impact in their community by supporting independently owned businesses during the holiday season. The day is designed to support local businesses that create jobs, boost the economy, and preserve neighborhoods around the country. It was created to help independent businesses capture a larger piece of the critical holiday season consumer spending, while also helping address small business owners’ most pressing need: getting more customers through their doors.

Since 2011, the U.S. Small Business Administration has been a formal cosponsor of Small Business Saturday, which was founded by American Express. Each year, we encourage independent businesses to leverage Small Business Saturday to help drive more traffic to their businesses – whether it is through their doors or their e-commerce site during the holiday shopping season.

The holidays might look a little different this year; however, we can still share joy by shopping small and supporting our favorite small businesses and their employees on Small Business Saturday and throughout the holiday season. If you do not want to head out to the shops because of safety concerns or restrictions, you can always shop online.  Many businesses have built up their online shops so that they can continue serving customers even when heading to the store isn’t feasible. 

Do some research and search the web to find out what your community is doing to support businesses on Small Business Saturday and during the holiday season. Some communities and chambers of commerce are hosting virtual shopping events to showcase local businesses.

Visit your favorite store’s website to see what your shopping options may be. Although finding the best way to support independent retailers might require a little advance planning, it is worth the extra effort, because the money you spend goes directly back into our communities.

I want you to join me in shopping small not only on Small Business Saturday and through this holiday season, but as often as possible. Our local shops and restaurants are depending on our continued support.  

Embrace the Holiday Shopping Tradition, Shop Small

Small Business Saturday

CONCORD – The U.S. Small Business Administration New Hampshire District Office hosted a virtual event this morning to promote the upcoming Small Business Saturday event and encouraging New Hampshire shoppers to shop and eat locally this holiday season.  Todays recorded Event Here

The agency highlighted the ways they work with the lending and resource partners to support the needs of the small business community and then showcased many Initiatives happening around the state organized by local chambers of commerce, business associations and other community organizers.   The SBA Staff was joined by Michele Coto representing Senator Shaheen who shared the Senators’ support of shopping small and read a letter of support.   Presentations included Hampton Chamber’s ‘Holiday Hunt’, ‘Share the Light’ initiative happening in the town of Newmarket and Durham,  an overview of the many events being planned by In-Town Concord, a creative video prepared by the Greater Merrimack Soughhegan Valley Chamber, the happenings in the seacoast by the Seacoast Chamber Alliance, and the local initiatives in the Claremont area organized by the chamber.   Please visit  Here for more information on these and other events happening around NH.

“A common theme heard throughout this event was the passion that these local economic development organizations and the business owners have for not only keeping our downtowns lively and vibrant but to embrace the communities they serve and give back to those in need especially during these challenging time.  We were thrilled to do our part to promote #shopsmall for NH,” stated Acting District Director, Rachael Roderick.   

Small Business Saturday is held every year on the Saturday after Thanksgiving. This year it falls on November 28, 2020. The SBA is partnering with American Express and WIPP under co-sponsorship #21- 2050-02 to promote and support the initiative. 

For more information visit 

Blog: Holiday Season Preparation Tips

Top 3 Small Business Holiday Marketing Tips for 2020

With Black Friday, Small Business Saturday, and Cyber Monday in November kicking off the holiday shopping season, now is a good time for small businesses to boost sales. This year, 60% of consumers plan to do half or more of their winter holiday shopping at local retailers. Capitalize on this growth opportunity by using the following marketing strategies this holiday season.

  1. Leverage email to grow sales.
  2. Engage with customers on social media.
  3. Add a personal touch.

Read the complete blog:

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Ways to Connect with SBA New Hampshire:
Twitter: @SBA_NH

Phone: 603-225-1400