Wyoming District Office Newsletter - January 2020

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Wyoming District Office  - January 2020

u s small business administration

Video Marketing with YouTube

YouTube

By: Wyoming SBDC Network

YouTube is the second largest search engine in the world with over 2 billion users and more than 500 hours of video uploaded every minute. Almost one-third of the population of earth access YouTube to find answers and pose questions to a community that feels connected and has what they need.

YouTube has a massive ecosystem:

  • More content is uploaded to YouTube in 60 days than all three major US networks have generated in the last 60 years
  • Six billion hours of video are watched monthly
  • 17% of all internet traffic flows through YouTube
  • 25% of views globally are from mobile devices
  • Content is posted from 56 countries in 61 different languages

YouTube has almost unlimited opportunities for businesses and content marketers, but in truth, few businesses are actually investing in YouTube marketing.

Why?

Because it’s hard. It takes more time and it can be emotionally draining, but smart businesses know that the cost can be worth it.

If you are considering marketing on YouTube or just started and haven’t quite found your feet, then an upcoming webinar titled “Business Success with a Wyoming YouTube Star” from the Wyoming SBDC Network is for you. Join us on January 9, 2020 from 2-3 pm as we discuss our story and tell you how to apply our steps to success to your business.

In the webinar, you can learn:

  • How to find your audience on YouTube
  • How to make videos that attract views
  • Basic video SEO
  • How to make money on YouTube and how much you can make
  • How to build a community that will stand behind you and become superfans of your business

There are a lot of pages and videos online about how to start a channel on YouTube, but few take you through the process in a way that feels organic and connects you to your viewers. YouTube is a fantastic marketing opportunity for businesses interested in content marketing, almost all audiences use YouTube, and there isn’t too much competition yet.

If you have been considering YouTube marketing, come learn how we took our channel from a single four and half minute video and grew it into a community with over 100,000 people who anxiously await our newest and latest posts, videos, and products. You can do it too and it’s all about your story.

Register for the Webinar

Additional Headlines

National Small Business Week Awards. Hashtag #SmallBusinessWeek

Deadline for National Small Business Week Awards Nominations Approaches

January 7, 2020 marks the deadline for all those interested in submitting a nomination for one of Wyoming's National Small Business Week Awards. The awards help highlight some of Wyoming's best small businesses. For more information, please click the button below or reach out to Jordan Belser, SBA at jordan.belser@sba.gov. 

Learn More

research

Wyoming Biz Tip: Researching Government Contracting Opportunities

By: Andi Lewis, PTAC Program Manager, Wyoming SBDC Network

Whether you’re new to government contracting or you’ve been doing it for a while, there are some new steps you need to take to thoroughly research your opportunities. A recently launched website now serves as the official point of entry for all government contracts valued at more than $25,000. Anyone interested in doing business with the government can use beta.sam.gov for researching government contracting opportunities...

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Upcoming Events

Jan. 14: Start Your Own Business - Lovell (Workshop)

Entrepreneurs looking to start their own business can learn about everything that is required during an upcoming Start Your Own Business Workshop in Lovell. Presented by the Wyoming Small Business Development Center (SBDC) Network, Lovell Inc., the Lovell Chamber of Commerce and the U.S. Small Business Administration, this no-cost training will provide a basic overview of starting a business in our state. The workshop will take place on Tuesday, January 14, 2020 from 6 to 8 pm at Big Horn Federal Savings on 8 East Main Street. Explore the pros and cons of owning a business and evaluate the skills and knowledge necessary for success. 

Jan. 16: Telling Your Story - Casper (Workshop)

At the HEART of all great marketing efforts is a good story. Marketing is a beast of an undertaking if all you think about is the giant list of to-do's associated with getting a presence out there. Actionable strategy is not the FIRST step to successful marketing. Telling a good story and being able to concisely define your purpose/goals/message is step NUMERO UNO.

Very few businesses can CLEARLY tell people WHY they do what they do and WHY it matters. In this workshop, the goal is to have a candid discussion with a few actionable insights into how to help you establish your story, your voice...and then some strategy. Presented by the Wyoming Women's Business Center. Register now!

Jan. 23: Get Your Business Online - Thermopolis (Workshop)

Join us for this FREE workshop presented by the Wyoming Small Business Development Center (SBDC) Network, the Thermopolis Hot Springs Chamber of Commerce, and the Grow with Google program, on Thursday, January 23, 2020 from 11:00 am – 1:00 p.m. to start getting your business listed with Google.

This will be an interactive class, with workshop time built in to help you get your business listed online. So bring your laptop, enjoy lunch that will be provided, and Get Your Business Online so you can be found by more customers! With a Business Profile on Google, your business can stand out for free across Google Search and maps. Register now!

 


Upcoming Webinars

HUBZone Program

Jan. 9: Changes to the HUBZone Program

The U.S. Small Business Administration recently issued a final rule that implemented changes to the Historically Underutilized Business Zone (HUBZone) program.

The new rule changes make it easier for federal contracting officers to identify and work with HUBZone certified small businesses and will make the program more attractive to small businesses and encourage them to invest in HUBZone communities and hire HUBZone residents. We will also discuss how the price evaluation preference affects the bid of a qualified HUBZone SBC in full and open competition. After registering, you will receive a confirmation email containing information about joining the webinar. Register now! 

sbdc

Jan. 9: Business Success with a Wyoming YouTube Star 

As mentioned above, Mike and his wife, Erin, started their YouTube journey as they left a life in corporate America to come back to Wyoming and help on the family ranch. Their channel, Our Wyoming Life, features their Wyoming ranch and their ranch family, giving subscribers a look into the workings of ranching from raising cattle to raising and harvesting crops.

The couple recently received recognition from YouTube for their 100,000th subscriber, with 15,648,316 views since 2016, making them one of the largest YouTubers in Wyoming! In addition to hearing the secrets to success for any business in our state, attendees will also learn strategies for: Finding your audience on YouTube, Making videos that attract views, Gaining advertising sponsors, Basic video Search Engine Optimization (SEO), Making money on YouTube and Building a community.

Following the webinar, there will be a Q&A session with Mike. Register Now!