10 Tips to Attract New Customers

Seattle District Office  - Aug. 21, 2019

u s small business administration
Twitter Chat How to Attract and Retain Customers August 27 | 3pm ET #SBAChat

10 Tips to Attract New Customers

Every small business owner wants to attract new customers. The following are 10 tips from the SBA blog to attract new customers:

  1. Ask for referrals - Build referral-generating activity into the sales process. 
  2. Network - Approach networking with the attitude, “How can I help others?” rather than “What’s in it for me?” By thinking about how you be of service, you’ll build relationships that lead to new customers.
  3. Offer new customer incentives - Introductory offers can lure curious customers in your door by providing a low-risk way to try your products or services. 
  4. Reconnect with old customers - Reach out to dormant customers with a special offer via email, direct mail or phone, they’ll be glad you remembered them and want to win them back.
  5. Improve your website - Give your website a once-over to make sure that the design, content, graphics and SEO are up-to-date. 
  6. Partner with complimentary businesses - Team up with businesses that have a similar customer base, but aren’t directly competitive, and strategize how you can target each other’s customers to drive new business to each other. 
  7. Promote your expertise - Participate in industry panel discussions or online webinars, speak at industry events or to groups your target customers belong to.
  8. Use online reviews to your advantage - Cultivate your reviews and make the most of them. Link to reviews on your website and post signage in your location urging customers to check out your reviews.
  9. Participate in community events - Raise your profile in your community by taking part in charity events and organizations.
  10. Bring a friend - Offer two-for-one, “buy one, get one free” or “bring a friend” deals to get your regulars to introduce new customers to your business. 

Want more tips on how to attract and retain customers? Join the SBA for a Twitter Chat on Tuesday, Aug. 27 at noon Pacific Time to get your questions answered in real time using #SBAChat:

Follow @SBAgov

event spotlight

Renton - Biz Fair

Join the SBA at the 23rd annual Washington state Small Business Fair, also known as Biz Fair. Learn from the experts how to start or grow a successful business by attending seminars and visiting the government and nonprofit business resources at the exhibitor resource center.

Saturday, Sept. 21 | 8 a.m. to 3:30 p.m.


Find more events near you...