5 Holiday Marketing Ideas

Seattle District Office  - Nov. 7, 2018

u s small business administration
Holiday Marketing Tips for Your Business Twitter Chat on November fifteenth at three pm eastern time. Use hashtag SBA chat.

5 Holiday Marketing Ideas

The holiday season is quickly approaching and the time is now to make sure you get the most of your marketing efforts to secure sales success in the coming months.

Here are five budget-friendly ideas from the SBA Small Business Saturday resources page to help get you started:

1. Social media contests – Contests on Facebook and Twitter are a popular way highlight your brand and engage with customers. With a few rules, a clever hashtag and incentive such as a discount, you can drum up excitement about your business.

2. Extra appeal for your loyal customers – Provide special offers, sneak previews, free shipping or secret sales to loyal customers to make them feel extra special.

3. Special events or open houses – Host an open house or special event with holiday refreshments at your store or restaurant to showcase your seasonal goods. On their way out, give a special offer or coupon that invites customers back.

4. Holiday help – Consider your industry, product or service and related advice you could offer to make customers’ lives easier. Promote your products or services in a way that promises to reduce holiday stress.

5. Email – Although it’s often considered overused, email remains inexpensive and easy to implement when it comes to maintaining contact with existing customers. Keep it short and sweet for example, "A Special Offer Just for You. Thanks for Your Business in 2018.”

Want more helpful holiday marketing tips? Join the SBA for a Twitter Chat:

Thursday, Nov. 15 | 12 p.m. PT

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event spotlight

Auburn - Grow Your Business Internationally

Do you grow or produce goods in the U.S.? Are you looking for ways to grow sales through exporting but don't know where to begin? Join the SBA and the Washington Export Outreach Team for a free half-day export workshop to connect with your export experts, get help building your export plan, meet qualified international buyers and get access to international financing programs.

Thursday, Nov. 15 | 7:30 a.m. to Noon


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