Education Calendar l August 2017

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SBA Massachusetts District Office

Attend educational events that are happening throughout the state hosted by SBA Massachusetts and our network of partners and friends. 

In this email you will discover a partial listing of upcoming events and online resources. For complete listings, please visit each organization's website to explore more in depth. This is not an endorsement of the views, opinions, products or services of any entity. 


SBA Massachusetts

challengeher

REGISTER (Registration Required / Event is Free)
Thursday, August 17, 2017 / 8am - 12:30pm
O'Neill Federal Building, 10 Causeway Street, 1st FL Auditorium, Boston, MA 02222
ChallengeHER events provide women-owned small businesses the information and tools they need to succeed in the world of federal contracting
TOPICS:

  • Leveraging your Woman-Owned Small Business Certification
  • Successfully Navigating the Federal Government
  • The Importance of ‘Sources Sought’
  • Techniques for Writing Winning Proposals
  • Understanding GWAC and IDIQ Contract Vehicles
  • Panel of Federal Buyers

(Cosponsorship Authorization # 16-4010-48.  SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance. Contact: 202-205-6933) 

8(a) Business Development Eligibility Briefing
Thursday, August 24, 2017 / 10:00am - 12pm
10 Causeway Street, Suite 265, Boston MA 02222
The 8(a) Business Development Program is intended to help socially and economically disadvantaged small business owners gain federal contracts, grow your businesses and gain access to sole source contracts.  Join us and learn about certification requirements, program benefits, the application process and technical assistance.
(FREE) To register, email: pauline.swanson@sba.gov or 617-565-5564


Upcoming NEW Initiatives & Opportunities

The SBA Massachusetts District Office works with a variety of different partners and friends. We will highlight NEW initiatives in hopes to help connect our subscribers with beneficial and exciting programs that promote economic development in our region.   

OMBUDSMAN

Are you a small business owner or entrepreneur who may be interested in testifying on behalf of your region/industry in Washington D.C.? 

2017 National Regulatory Fairness Hearing, Office of National Ombudsman 
Monday, August 28th / 1:30pm to 4:30 pm

If you have any questions, please reach out to the leads for this initiative:
Ms. Ellie Zahirieh at Elahe.Zahirieh@sba.gov or 202-205-6499 
Ms. Kym Mace at Kimberly.mace@sba.gov or 202-205-2417

You will be asked to submit the following information:

  • Your Name, Title
  • Organizational Affiliation
  • Email Address and Phone Number
  • Written testimony in advance by Wednesday, July 26th 
  • There will be a dial-in number for those who may not be able to attend in person.
Certification image

Somerville Engineers in Residence Program:

We all know Massachusetts is the place to come if you’re a maker, inventor, or have a great idea. Nowhere is this truer than in Northeast Massachusetts, home to a dense advanced manufacturing cluster, and Somerville, a thriving hub of hardware startups, makerspaces, and legacy manufacturing. We want to make your path to commercialization easier. Form to Factory partners, a collaboration between the City of Somerville, Greentown Labs, and the Northeast Advanced Manufacturing Consortium with support from the Massachusetts Manufacturing Extension Partnership (Mass MEP) invites business owners involved in the creation of a physical product to take part in the “Engineers-in-Residence” program.

No matter what you’re building, if you have plans to commercialize, we can help. With in-house expertise provided by Mass MEP and our on-call list of engineers we can work with you to solve your prototyping and business planning needs. As part of the program, Form to Factory partners can provide up to $10,000 in subsidy per project.

This program is application-based and is focused on companies in Middlesex County, Essex County, and Boston. Applications are rolling. For more details and to apply, please follow this link.

Questions? Email Ben Sommer at the City of Somerville at bsommer@somervillema.gov

(Any reference obtained from the above link to a specific product, process, or service does not constitute or imply an endorsement by SBA or the United States Government of the product, process, or service, or its producer or provider. The views and opinions expressed in any referenced document do not necessarily state or reflect those of the SBA or the United States Government. Neither SBA, the United States Government, nor any of their employees, makes any warranty, express or implied, including warranties of merchantability and fitness for a particular purpose, or assumes any legal liability for the accuracy, completeness, or usefulness of any information from the above link.)


SBA Resource Partners

score

SCORE Boston Chapter
SCORE Worcester Chapter
SCORE Northeast MA Chapter
SCORE Southeast MA Chapter
SCORE Western MA Chapter
SCORE Cape Cod Chapter

SCORE CAPE and the Islands Summer BBQ Outing
Ginny and Bob Doyles, 48 North Road, West Harwich, MA 02671
Wednesday, August 2, 2017 / 4:30pm to 8:00pm 
Join together at the Doyle's for an afternoon of socializing
(FREE) Register

Lean Business Planning
Tuesday, August 8, 2017 / 8:30am to 11:00am 
Harvard Ed Portal, 224 Western Avenue, Allston, MA
Is the prospect of developing a business plan daunting? Have you procrastinated, even though everyone tells you you need one? In this workshop you will learn a lean approach to business plans called the Business Model Canvas.
(FREE) Register

Digital Marketing at the Beach – How to Automate Your Brand Message
Peabody Institute Library, 15 Sylvan Street, Danvers, MA
Wednesday, August 9, 2017 / 6:00pm
Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or, introduce customers to your diverse product or service offerings?  Don’t you wish you had a way to reward new subscribers and inspire them to take action right NOW, when their interest is HOT?  Autoresponder campaigns do what you wish you had the time to do! Use them to follow up, inform, entertain and provide incentives for action and engagement.  They work automatically while you focus on your business! 
This workshop will help you:

  • Learn the difference between automated messages and autoresponder campaigns
  • Decide where autoresponders can help you create better marketing communications
  • Understand key actions that trigger emails to be sent
  • Identify what steps to take to design effective autoresponder campaigns
  • Design the “evergreen content” that works best for your audiences


We’ll also cover do’s and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns.  Take your digital marketing to the beach!   (FREE) Register

Secrets of Pricing for Small Businesses 
Wednesday, August 16, 2017 / 5:30pm - 7:00pm 
Roxbury Innovation Center, 2300 Washington Street, Boston, MA 
Entrepreneurs often identify proper pricing of their businesses products or services as one of the key challenges to growing a competitive, profitable business.  In this workshop, we’ll provide frameworks for how to think about your pricing: we’ll explain why pricing is so important, why pricing is really about positioning, what factors influence pricing, and how to avoid competing on price. We’ll end the session with tips to help you avoid common pricing pitfalls.  (FREE) Register

Starting YOUR Business Workshop
Thursday, August 17, 2016 / 8:45am - 3:00pm
O'Neill Federal Building, 10 Causeway Street, RM265, Boston, MA 02222
A workshop presenting advice and suggestions to persons who are planning to open a new business. The Workshop starts at 8:45 AM and ends about 3:00 PM, and consists of two sessions.  The Morning Session is a 3 hour interactive presentation, given by counselors experienced in each of the area discussed and will give you a clearer understanding of what is necessary to run a business.  The Afternoon Sessions are small round table discussions lead by SCORE counselors.  ($20)  Register

Set Goals with Google Analytics
Scibelli Enterprise Center,3rd Floor, 1 Federal St, Bldg 101., Springfield, MA 
Tuesday, August 22, 2017 / 5:30 PM to 7:30 PM 
#4 of 5 in our Google Series 
Google Analytics is by far the most-used  analytics tool on the planet.  Businesses and organizations across the  world have adopted Google Analytics. You can you use website analytics data  to better understand the strengths and weaknesses of your website. 
($5) Register


cwe

Legal Considerations for New Business Owners
Wednesday, August 2 / 10:00am to 12:00pm
CWE Eastern MA, 24 School St., 7th Fl., Boston, MA 02108
This workshop provides a high-level overview of a range of legal issues that entrepreneurs should be aware of when starting a new company.  Attend this workshop to learn how to avoid common mistakes and employ preventative measures that can protect and ensure the success of your new business. Workshop topics will include: Entity formation, Contract basics, IP considerations, Licenses and regulations
After the workshop, participants will have the opportunity to sign up for a one-on-one consultation regarding their specific business legal concerns through the Center for Women and Enterprise’s consulting program.   
(Free. Must register to attend.) Register

Is Entrepreneurship Right for You? 
Wednesday, August 2 / 10:00am to 12:00pm
CWE Central MA, 69 Milk Street, Suite 217, Westborough, MA 01581
Explore entrepreneurship and small business ownership in this information session, and decide whether starting your own business is right for you.  During this workshop, you will:   

  • Learn about the common traits and characteristics of entrepreneurs
  • Identify the risks and rewards of self-employment
  • Conduct a self-assessment that will help you decide if business ownership is right for you
  • Discuss the importance of a business plan
  • Find out more about CWE programs and resources that can help you move forward with your business idea

At the end of the session, you will have the opportunity to schedule a one-on-one consultation with a CWE counselor.  (Free. Must register to attend. )  Register

Steps to Starting a Business
Tuesday, August 22 / 1:00pm to 3:00pm
CWE Eastern MA, 24 School Street 7th Floor, Boston, MA 02108
If you are planning to start a business or are in the early stages of launching one, then this workshop is for you.  In this workshop, you will learn to:

  • Develop your business ideas and planning
  • Consider your legal structure
  • Discuss choosing a name and entity
  • Learn how to obtain an employer identification number, licenses, permits and insurance
  • Leave the session with an A-to-Z overview and specific tools and tips that will help you get started quickly

(Free. Must register to attend.) Register

Understanding Cash Flow Management
Friday, August 25 / 10:00am - 12:00pm
CWE Eastern MA, 24 School St., 7th Floor, Boston, MA 02108
Many new business owners feel intimidated by the financial aspects of running their new venture, however, it is vital to the success of any business strategy.   This workshop will help you to understand the importance of proper cash flow management and how it can help your business survive and thrive during the first years of operation.   In this session, you will:

  • Learn the basics of cash flow projections and how it can help you avoid risks associated with cash flow shortages
  • Understand how a cash flow projection can be used as a tool to project cash needs and resources
  • Understand the key drivers of cash in your business
  • Learn about some of the financial products available that may be able to support you in managing your business’s cash flow
  • Build a 12-month cash flow projection for your business using MS Excel

A template for the cash flow projection will be provided in this workshop.  Students will need to have basic level of proficiency in MS Excel in order to participate in the interactive portion of the workshop.  ($20. Must register to attend. Partial scholarships may be available to those who qualify.)  Register

Starting a Nonprofit
Tuesday, August 29 / 6:00pm to 8:00pm
CWE Eastern MA, 24 School St., 7th Floor, Boston, MA 02108
Do you have enormous passion around addressing a social issue or providing services to an underserved group of people? Do you have a great idea on how to address social issues in a way that you have not seen before? Do you want to start a non-profit so that you can put your good ideas to work?  We will provide information on starting and running a 501(c)(3), including: 

  • Registration requirements
  • Getting state and federal approval
  • Pros and cons of incorporating
  • Filing your articles of incorporation
  • Creating by-laws
  • Licenses and Insurance Fundraising

($20. Must register to attend. Partial Scholarships may be available to those who qualify.)
Register


msbdc

Boston Regional Office & Minority Business Center
Central Regional Office
Northeast Regional Office
Southeast Regional Office
Western Regional Office
Berkshire Regional Office
Massachusetts Export Center
Procurement Technical Assistance Center

Basics of Starting a Business 
Thursday, August 3, 2017 / 9:00 a.m. - 11:30 a.m. 
Franklin County Chamber of Commerce, 395 Main Street, Greenfield
Learn the whole nine yards of starting a business. This free workshop, presented by Allen Kronick, senior business advisor with the Massachusetts Small Business Development Center Network Western Regional Office, will focus on business fundamentals, from start-up considerations to business plan development and funding sources. It is designed for owners of existing businesses as well as those who are planning to start one.  The workshop will help entrepreneurs write a business plan and provide structure to starting/managing their venture.  Topics will include: 

  • Introduction and need for planning
  • Basic business plan format
  • Choosing your legal form of organization 
  • Marketing, market planning and research
  • Cash flow projections
  • Financial statements
  • Financing 

(FREE)  Contact: Pre-registration is required. Register online with link below. If you have questions or are unable to register online, contact Lynn Shedd at lshedd@msbdc.umass.edu or 413-577-1761.   Register

Email Fraud & Information Security Awareness
Friday, August 4 / 8:30 - 10:00 a.m.
Scibelli Enterprise Center, 1 Federal Street, Building 101, 3rd Floor, Springfield
Email is an essential method of communication for most businesses, yet email can also open the door to fraud and thousands of dollars in losses. Learn the latest techniques that fraudsters are using to trick your employees in to installing malware and how you can best protect your business from these financial crimes.   The speaker will be Karen Cartier, CBAP, CBCCO, Fraud Prevention Officer at Greenfield Saving Bank. Karen has over 25 years of experience in the fields of finance and banking. She is currently employed as the Compliance & BSA Officer at Greenfield Savings Bank and is an online course instructor for the Center for Financial Training, where she teaches Fraud Examination and Accounting Forensics. Karen is certified in Compliance, Bank Secrecy, and Fraud Analytics, and has completed studies at Holyoke Community College, Elms College, and the New England School of Financial Studies through the Babson Executive College.  
(Free) Contact: Pre-registration is required. Register online with link below. If you have questions or are unable to register online, contact Lynn Shedd at lshedd@msbdc.umass.edu or 413-577-1761. Register

Social Media Marketing Coaching
Tuesday, August 15 / 9:00 a.m.- 4:00 p.m. (30-minute session)
HarborOne U, 131 Copeland Drive, Mansfield
We all know social media is key to our marketing success. What should the content be? What is the right amount? On which platform? Am I doing it right? Facebook, Twitter, Pinterest, Instagram...so many choices! Which is right for my business?  Come to a free 30-minute coaching session. We will take a look at what your business is currently doing and make suggestions for the best strategy for high-impact social media marketing. The presenters will be Tricia White, owner of T. White Creations, brand marketing strategist and social media marketing trainer, and Nancy Lowd, senior business advisor with the Massachusetts Small Business Development Center Network.
(FREE) Contact: HarborOne at info@harboroneu.com or 508-895-1300
Register

How to Become a GSA Federal Supply Schedule Holder and Government Contracting 101
Wednesday, August 16, 2017 / Registration 9:45 a.m.; Program 10:00 a.m. - 1:30 p.m. 
Thomas P. O'Neill, Jr. Federal Building, 10 Causeway Street, 1st Floor, Boston
This free one-day workshop is held monthly in Boston. This workshop, designed to encourage and support small businesses interested in obtaining a GSA Federal Supply Schedule contract; learn more about contracting opportunities, the procurement process and resources available. Not sure which solicitation applies to your product or service? Refer to GSA's Schedules e-Library website in order to view or download solicitations. You can also view and download solicitations by visiting the Federal Business Opportunities (FedBizOpps) website.  Before attending the workshop, please review the GSA Multiple Award Schedule (MAS) Program and the GSA Vendor Tool Box. Please direct any questions regarding the GSA MAS Program to the GSA MAS Helpdesk (National Customer Service Center) by phone at  800-488-3111 or by email at mashelpdesk@gsa.gov. Space is limited, so register early!  Contact: Questions about GSA Multiple Award Schedules Program, contact the GSA MAS Helpdesk at 800-488-3111 or by email at mashelpdesk@gsa.gov. For difficulties with seminar registration, please contact Len Green at ljgreen@msbdc.umass.edu or 781-820-4302.  (Free)  Register


Online Education

SBA Online Learning Center
SBA Blogs
SBA MA Resource Guide
Create a Business Plan
Find SBA Events
Analyze Your Company
SBA Office of Advocacy Research and Statistics

Center for Women & Enterprise Online Learning 
SCORE Online Workshops
America's SBDC Blog
BusinessUSA Training 
Massachusetts Export Center Podcasts


Recorded Webinars

June 14th, 2017:   
Better Commute, Happier Staff: Enhancing the Employee Commute Experience

March 31st, 2017:
Cracking the Funding Code

March 31st, 2017:
Understanding How to Get Federal & State Innovation-driven Investment

March 24th, 2017:
Local Revolving Loan Fund (RLF) Programs and their Supporting Range of Federal Resources

March 10th, 2017:
Matchmaker Preparation Workshop

March 8th, 2017:
Reduce Operating Costs in Your Manufacturing Facility with Energy Efficiency

February 24th, 2017:
IRS Tax Information for Your Business