Portland District Office Newsletter - July 2017

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July 7, 2017

Portland District Office Newsletter

Brought to you by the U.S. Small Business Administration

The Power of the Purse in Oregon

photo of Mia Schofield
Owner and president of Mo & Co. Bags Mia Scofield
Rob and Mia Scofield

Situation

While attending an education conference, Mia Scofield – who was a high school teacher and counselor at the time – discovered a retail store that inspired her to design her own line of handbags. Mo & Co. Bags was a natural off-shoot of her husband’s established shoe company; however, Scofield found doing what you love doesn’t always translate into business success.

Solution

Scofield applied to the SBA Emerging Leaders Initiative, a six-month “mini-MBA” executive education course for businesses poised for growth. The initiative provided her with the organizational framework, resource network and motivation required to help her build a sustainable business. While Scofield loved the creative process of making handbags, the course helped her realize she needed to make decisions from a business point of view. This included a thorough understanding of her business’ balance sheet and financial statements.

Impact

Since completing the program, Scofield has been able to reduce her operating costs by nearly 35 percent, putting her business solidly in the black. She also has a successful online presence and has sold bags to the catalog of the very company that originally inspired her to go into business.

From the owner

“I love building a business. The challenge of it; and it is much more of a challenge than I realized it would be when I started,” Scofield said. “It is just rewarding to know you are creating something useful for folks, something that brings them pleasure.”

Learn more on how the Emerging Leaders Program can help your business grow


Join Us for Summer of Encore Mentoring

Encore Entrepreneur

Encore entrepreneurs over the age of 50 are one of the fastest growing groups of business owners.  If you are an individual age 50+, then entrepreneurship can offer an opportunity for you to use your knowledge, passion, life and professional experience toward creating a small business.

Join us in east Portland where you can learn about the SBA; and, connect with SCORE mentors to ask questions about how to grow your business. Or, if you are interested in starting a business, we can provide guidance on how to do that too. Whether your target market is global or just your neighborhood, the SBA and its resource partners can help at every stage of turning your entrepreneurial dream into a thriving business.

When: Wednesday, July 26, 7:30 - 9 a.m.
Where:  Encorepreneur Café
              1548 Northeast 15th Avenue
              Portland, OR 97232


CyberSecure My Business Event

CyberSecure logo

When: Tuesday, July 25, 2017, 8 - 11.30 a.m.

Where: The Embassy Suites Washingtion Square
             9000 SW Washington Square Road
             Tigard, OR 97223

Reserve your seat now button

Simple Social Media Guide for Small Businesses

social media icons photo


It’s hard to escape the interest, activity and advantages of social media. Platforms are either constantly evolving. Whether you’ve been active or considering a brand refresh, focus on a few best practices when approaching social media.

Sometimes, less is more. Manage social media – from the content to the execution–takes effort and time. If you do not have the resources to managing multiple accounts, think wisely in which ones you will invest in.

Timing matters.  Staying ahead of the curveball means knowing what type of content and stories to react to, maintaining a social media plan in the event of a communications crisis or an opportune moment and having a staff person and/or software to monitor social activity. You never know when opportunity strikes–timing is everything.

Check the numbers. Social media is a two-way street and therefore social marketing is not simply broadcasting products and services. When testing new marketing ideas and campaigns, review platform analytics.

Get organized by developing an editorial calendar. Make note of important holidays like Thanksgiving or seasonal changes like the first day of summer and have content ready to share with your audiences.

 Read this full post at www.sba.gov/blogs


SBA's HUBZone map has a fresh new look. Check it out at www.sba.gov/hubzone-map

Small Business Talk Hits Portland Airwaves

Tom Flynn and Martin Golden photo
Tom Flynn of KBOO Community Radio (90.7 FM Portland) and SBA Portland District Director Martin Golden conducted a radio interview June 20. The interview focused on the wide array of resources available to entrepreneurs and is part of a 10-part series, DI Squared: Dream It, Do It, about small businesses in Portland, Oregon.
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