Learn Internet Export Marketing at Export University's 2nd Workshop on April 12th (San Diego, CA)

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SBA San Diego District Office

Image: Export U Flyer

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  • The San Diego CITD, in collaboration with the Port of Los Angeles, Port of San Diego, U.S. Small Business Administration San Diego District Office, U.S. Commercial Service, San Diego & Imperial District Export Council, and the World Trade Center San Diego, will be hosting a series of advanced workshops called Export University. Workshops in the series are designed to help U.S. companies optimize their export potential and increase international sales. Sessions will be held once a month and cover topics including:

All workshops will be held at:
Point Loma Nazarene University - Mission Valley Campus
4007 Camino del Rio South, San Diego, CA 92108

  • April 12 - Internet Export Marketing - Establish Effective Branding Online

    Develop High Impact Internet Advertising Strategies Identify Key Internet Research Sites
    Website Automation for Overseas Markets Finding & Entering New Export

  • May 17 - Legal, Contractual and Regulatory Aspects (Trade Compliance)

    Role of Free Trade Agreements (FTAs) and Rules of  Origin
    International Sales and Distributors Contracts Intellectual Incoterms 
    Accepted Definitions
    Rules of Interpretation for Most Common Commercial Terms
    Property Protection (IPP)Markets / International Customs Clearance Overseas

  • June 21 - Logistics & Shipping Documents

    Role of the Freight Forwarder Negotiating Freight Rates Air and Sea Cargo 
    Cost / Benefit Analysis Export Packing & Labeling

  • July 19 - Export Trade Finance & Insurance/Getting Paid

    Balancing Risk Between Seller and Buyer
    Selecting International Payment Methods
    Using Insurance to Protect Against Default Financing Your Export Growth with Extended Credit Protecting Against Foreign Exchange Risk

  • August 16 - Export Sales Techniques/Port & Airport Services

    Export Sales Contracts
    Export Pricing 
    Distributor contracts
    Negotiating Export Terms of Sales Reducing Export Risk with Incoterms

    Export Plan & Panel Discussion

    Attendees will have the opportunity to discuss their business export plan with a panel during this final session. The panelists will include the U.S. Department of Commerce and representatives from other government organizations and trade professionals.

Cost: $15 per session

For additional information and to register, click here. 


An SBA representative will be participating in this event.
SBA’s participation in this event is not an endorsement of any products, service or entity. SBA does not endorse the views, opinions, products or services of any participant, speaker or presenter of this event. SBA is not responsible for the content, accuracy, relevance of the information provided by third parties at this event.