Monday, March 20
Powerful Design – Making a Digital First Impression (SCORE – Garden City Center, 100 Midway Road, Conference Room in Cranston from 10:00am – 12:00pm and is free of charge. To register, visit https://ri.score.org/localworkshops ):
First impressions matter – so many people research purchase decisions online, that your online presence may be your only shot at winning them over. How are YOU doing with your email outreach? This seminar will help you avoid common mistakes and maximize your emails for powerful impact!
• Branding beyond the logo – how placement, pictures, even colors can reinforce brand recognition & engagement
• Readability – including fonts, white space and single-column design
• Images – including sizing, placement, links and more
• Sharability – are you going social with your message?
Easy tips to encourage more cross-platform engagement Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the do’s and the don’ts for your own marketing!
Wednesday, March 22
Digital Marketing Strategies: Practical Applications (Chafee Center for International Business – Bryant University, Fisher Center, 2nd Floor, 1150 Douglas Pike in Smithfield from 8:30am – 12:00pm. Cost for seminar is $75. To register, visit www.regonline.com/part2socialmedia2017 , or call 401-232-6407):
See how other companies have designed their digital media campaigns and how they measured the results! Join us in this new session to explore examples of actual digital marketing campaigns. Learning the essentials of digital marketing is important and a first step in creating your own digital media campaign.
Now take it to the next level and see how other companies have created real-life campaigns for their specific goals and objectives. Campaigns can have many different objectives, whether it be to launch a new product, get people to visit you at an upcoming trade show, draw people to your website or encourage them to place an order. In this session we will explore practical applications of different types of campaigns which will help you plan your own!
Understanding Word Press (SCORE – SPROUT, 166 Valley Street, Building 6M in Providence from 6:00 – 8:00pm and is free of charge. To register, visit https://ri.score.org/localworkshops ):
WordPress is the most popular tool in creating powerful websites. This class is for people who don’t have a website for their business or are already using WordPress.
You will learn:
• How to create or maintain your existing WordPress site
• Choose the right theme for your website
• How to track traffic to your site
• How to come up with the right title and description with SEO in mind
• How to create strategic blogs to help your SEO
• How to install and use plugins like a form to capture visitor’s contact information
• Look at different types of plugins that can help your site
• How to Create a Webpage using WordPress
Thursday, March 23
Marketing On a Shoestring (Center for Women & Enterprise – 132 George M. Cohan Boulevard in Providence, from 9:30 – 11:30am. Fee for seminar is $20. To register, visit www.cweonline.org , or call 401-277-0800):
Competition for a spot in the marketplace and in the media is tough. Learn how to maximize your resources to gain visibility for your products and services. Find out how to market your product, determine and refine your target audience, and reach customers with the right message and the right media. Join us to learn effective, affordable ways to connect with your audience.
Friday, March 24
Speed Mentoring Clinic (Center for Women & Enterprise – 132 George M. Cohan Boulevard in Providence, from 9:00am – 12:00pm. Fee for seminar is $25. To register, visit www.cweonline.org , or call 401-277-0800):
Get an opportunity to meet up with up to 4 small business experts for advice and to have your questions answered in one morning!
Select up to 4 topics you would like to speak to a counselor about. Each appointment lasts 15-minutes. Topics: Marketing & Sales, Legal Entity, QuickBooks, Insurance, Business Operations, Business Plan Writing, Town Zoning, Business Acquisition, Finance & Accounting, HR, and more.
Google Business Tools (SCORE – SPROUT, 166 Valley Street, Building 6M in Providence from 10:00am – 12:00pm and is free of charge. To register, visit https://ri.score.org/localworkshops ):
There are so many ways you can take advantage of technology to make your business grow. In this class, we will go over all the features that Google offers business owners. Learn how you can communicate, collaborate, create, edit, store, and backup with Google.
Topics for this class:
• Setting up Google to work with your domain
• Using Gmail as your company’s domain system
• Managing your employee’s email
• Google Calendar integration
• Google Sheets, forms, docs, slides
• Collaborate and work together on projects
• Google Drive cloud storage for your documents
• Managing company owned mobile devices
Monday, March 27
Powerful Results: Measuring Your Results for Maximum Impact (SCORE – Garden City Center, 100 Midway Road in Cranston from 10:00am – 12:00pm and is free of charge. To register, visit https://ri.score.org/localworkshops ):
If you aren't measuring, you aren't marketing. Once your campaign is designed and delivered via email inboxes or social media platforms, the next step is to increase your audience engagement by watching how people respond to your content and offers, and then using that knowledge to improve future results. Now is the time to learn what data matters and how to use it to get your audience to take action in 2017.
• How to track open and click through rates
• How to segment your list for better results
• Tips for increasing your email open rates
• Goal-setting and analyzing campaign trends
Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the do’s and the don’ts for your own marketing!
Tuesday, March 28
International Logistics & Specialized Cargo (Chafee Center for International Business – Bryant University, Fisher Center, 2nd Floor, 1150 Douglas Pike in Smithfield from 8:30am – 12:00pm. Cost for seminar is $100. To register, visit www.regonline.com/intllogistics2017 , or call 401-232-6407):
Moving non-traditional cargo can be challenging, especially when you are shipping to foreign destinations. This seminar will cover the basics of international logistics, with a special emphasis on moving product that requires special attention. For companies dealing with hazardous or dangerous materials, oversized shipments, refrigerated or temperature controlled cargo, this is a “must attend” seminar. These shipments require an understanding of regulations controlling their movement, the completion of specific documents, special packaging and more. Make sure you know what category your cargo falls into and how to move it safely!
Understanding Cash Flow Management (Center for Women & Enterprise – 132 George M. Cohan Boulevard in Providence, from 9:30 – 11:30am. Fee for seminar is $20. To register, visit www.cweonline.org , or call 401-277-0800):
Many new business owners feel intimidated by the financial aspects of running their new venture, however, it is vital to the success of any business strategy. This workshop will help you to understand the importance of proper cash flow management and how it can help your business survive and thrive during the first years of operation.
In this session, you will:
• Learn the basics of cash flow projections and how it can help you avoid risks associated with cash flow shortages
• Understand how a cash flow projection can be used as a tool to project cash needs and resources
• Understand the key drivers of cash in your business
• Learn about some of the financial products available that may be able to support you in managing your business’s cash flow
• Build a 12-month cash flow projection for your business using MS Excel
A template for the cash flow projection will be provided in this workshop. Students will need to have basic level of proficiency in MS Excel in order to participate in the interactive portion of the workshop.
Grow Your Local Small Business – 3 Areas You Must Focus On (SCORE – Warwick Public Library, 600 Sandy Lane in Warwick from 9:00 – 11:00am and is free of charge. To register, visit https://ri.score.org/localworkshops ):
There are three marketing areas you absolutely must focus on to get more customers and repeat business. In today’s competitive business world, local businesses are competing both with local and non-local businesses for a share of the market. Additionally, there are way too many ways to spend marketing dollars. Given these circumstances, what is a small business owner to do with their limited resources? Join SCORE counselor and marketing consultant Bob Salvas as he discusses the three areas that EVERY local business should pay attention to if growth and long-term success are their major goals.
Saturday, April 1
Where Do I Begin? Administrative and Legal Considerations for Starting a Small Business (SCORE – Providence Public Library, 150 Empire Street in Providence from 9:30am – 12:30pm and is free of charge. To register, email firstname.lastname@example.org and put “Attn: Ann P” in the subject line, or call 401-455-8027):
This general overview of starting a business looks at all aspects beginning with the legal requirements and how to start a business that makes sense.
SBA’s participation or support of this event is not an endorsement of the views, opinions, products or services of any co-sponsor or other person or entity. All SBA programs or cosponsored programs are extended to the public on a non -discriminatory basis.