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Colombia is a growing economy with a large population of women entrepreneurs. The Colombian government is committed to supporting women-owned businesses, and there are opportunities for U.S. companies to partner with these businesses.
Colombia has made important strides in gender equality over the past two decades. It rose to a ranking of 22nd out of 153 countries in the World Economic Forum’s 2020 Global Gender Gap Index, up from 40th out of 149 countries in 2018. The local Chambers of Commerce have been also working to support gender equity advances and a higher representation of women in public institutions and businesses.
Colombia’s total trade with the U.S. amounted to $33 billion in 2022. The U.S. is Colombia's first business partner with a market share of 25% in total trade.
Learn about the opportunities available to you in Colombia, a strong market for women-led businesses.
- If you are a women executive or women-led, women-founded, and women-owned businesses looking to start exporting, Colombia can be an easy place to start. The best prospects sectors for U.S. companies in Colombia are Agricultural Products; Construction Equipment; Cosmetics; Cybersecurity; Defense and security; e-commerce; Education; Electric Power and Renewable Energy Systems; Information and Communication Technology (ICT); Infrastructure; Medical Devices and Equipment; Oil and Gas Exploration and Production Equipment; Processed Food and Beverages, and Travel and Tourism.
- There are many reasons to do business in Colombia. Proximity and a free trade agreement in place are major benefits.
- Colombia has a stable and growing economy and a growing middle class with purchasing power. The country boasts five major commercial hubs: Bogota, Medellin, Cali, Barranquilla, and Cartagena with unique market opportunities.
- Colombia has the fourth largest economy in Latin America, after Brazil, Mexico, and Argentina, and the third largest population with approximately 51.5 million inhabitants. The U.S.-Colombia Trade Promotion Agreement (TPA), which has been in effect since May 2012, has helped boost U.S. exports to Colombia in the past years. Join this webinar to learn more about opportunities that will help you succeed in the Colombian market!
The U.S. Commercial Service has organized a Webinar Series focused on business opportunities in Latin America for Women-Owned Businesses (Panamá, Colombia, and Costa Rica).
We'll introduce business opportunities in Panama, Costa Rica, and Colombia markets, which in 2022 took in U.S. exports worth $41.2 Billion. The webinars will answer your questions about the markets, how to do business in these countries, and the details of the GDEI Trade Mission to Panama, Costa Rica, and Colombia + Opportunities for Woman-Owned Businesses in the Americas Conference March 10-15, 2024.
Whether you currently export to Colombia, Costa Rica, or Panama or are new to exporting, the importance of developing a strategic approach to these markets is critical to your success. This webinar series, from the U.S. Commercial Service, has been designed to help businesses strengthen the skills necessary to effectively do business in Colombia, Costa Rica, and Panama. Come learn how your company can be added to this impressive trading ecosystem.
The cost for each Webinar is just $25. Your organization can participate in one, two or all Webinars. For more information or if you want to purchase more than one webinar in the series, please contact Trade.Americas@trade.gov.
Webinar Schedule:
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Business Opportunities in Colombia for Women-Owned Businesses – October 24, 2023
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Business Opportunities in Costa Rica for Women-Owned Businesses – October 31, 2023
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Business Opportunities in Panama for Women-Owned Businesses – November 14, 2023
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Resources and Financing for Women-Owned Businesses Looking to Increase Export Sales – November 28, 2023
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ECommerce, Digital Access, and Supply Chain Considerations for Women-Owned Businesses – December 12, 2023
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Export Skills Training, Legal, Compliance, and IPR Considerations for Women-Owned Business – December 19, 2023
Series Sponsors
Thank You to Our Platinum Sponsors
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