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Travel & Tourism Update - July 2019

Market of Month - Argentina

Argentina is a very large country (1.1 million square miles) placed in the southern cone of South America. Argentina offers abundant natural resources and is mainly an agricultural country. To the north the tropics, down south the glaciers, on the western side the Andes, and, the Atlantic Ocean to the east.   Argentina is a federal republic with 23 provinces and one federal capital district. The population adds to 39.5 million people and the literate rate is 97%.  A large percentage of Argentines immigrated during the 18th and 19th centuries from Spain, Italy and other European countries. Buenos Aires, the capital city, showcases its buildings with French architecture and has many cultural attractions and together with its suburbs frames the largest estuary named Rio de la Plata (River Plate).

Traveling is part of the Argentine lifestyle, and the United Sates is a popular travel destination for both business and pleasure. As we all know, “promotion” is the key tool for the Travel & Tourism Industry, therefore the presence of U.S. companies visiting and showcasing their products and services, is very helpful, as other European destinations are big competitors.

Based on recent figures of traveling to the United States., Argentina has grown since 2005 double digit numbers, except for 2014 when Argentines and other Latin Americans traveled to Brazil to see the Soccer World Cup. During 2017, over 1 million Argentines traveled to United States with which was nearly 10% growth and a record year!  It is important to note that from December 2013 Argentines had a 35% tax on all purchases made in foreign countries, including all travel services.  This ended in January 2016 with the new Administration. The (projected) total expenditures by Argentines in 2017 was $4,811,000. During 2018, Argentina dropped 2.4% due to the local economic crisis.  Which means that, when this stabilizes, travel & tourism to the United States will resume.

The number of travelers varies depending on the season.  Peak travel times tend to be during the summer holidays (December-February) and winter school holidays (July).  Some also choose to travel during the week of September 21st, as many children receive a spring holiday in addition to their other times off.  The only requirement before entering the United States, in addition to a valid passport, is to obtain a travel visa.                                                           

The top destinations frequently visited by Argentines are Florida (particularly Miami and Orlando), New York, California, and Washington, DC.  The U.S. gateways are Atlanta, Dallas, Houston, Miami, and New York City, and Los Angeles since December 2018.

U.S. Commercial Service Argentina Webpage | Argentina Country Commercial Guide |


Photo of Diana Brandon

Meet the Travel & Tourism Specialist at the U.S. Embassy in Buenos Aires - Diana Brandon 


Diana Brandon works for the Commercial Service, a branch of the U.S. Department of Commerce. She is a Commercial Specialist responsible for several sectors, Automotive, Education, General Services, Franchising, Hotel & Restaurant Equipment, and, one of the major Industries in Argentina, which is Travel & Tourism Services.

Ms. Brandon was the Trade Events Manager (since 1997-2010) and coordinated all commercial events and VIP delegations for the Commercial Service in Argentina.

Ms. Brandon’s areas of expertise are: Promote the United States as a tourism destination through presentations, local and U.S. shows and counsel local and U.S. companies and advises the Visit USA Committee in Argentina on different strategies.

Diana Brandon has worked for the U.S. Government since 1989 when she oversaw the Office of Trade & Tourism, and, handled the Commercial Library. She was then working closely with USTTA and the Visit USA Committee in Argentina.

Previously Diana Brandon worked in several multinational companies acquiring experience in different sectors.

Diana Brandon was born in Buenos Aires, Argentina and was educated at Northlands School.  She then rounded off her education attending College in England.

Email: Diana.Brandon@trade.gov


Featured Event


Virtual Tourism Fair in Lisbon, Portugal

September 26, 2019

11:30 AM EDT, 6:30 PM 


This Virtual Travel & Tourism Fair will promote both U.S. Destinations and attractions as well as all the services inherent to tourism, focusing mainly in Shopping in the USA

Announcing our upcoming Virtual Tourism Fair (VTF) with Portugal that will offer you the opportunity to “virtually” engage with qualified tour operators based Portugal.

Why Portugal? A significant increase in per capita income, the increase of direct flights to the USA, which doubled from 2018 to 2019 and the heavy marketing and promotion efforts by Commercial Service Portugal, focusing on creating awareness of the what the United States have to offer. In 2018 the number of tourists to the USA was 147,000 and our aim is to reach the 200,000 by year end 2019.  To create interest among Portuguese travelers we work closely with the travel and Tourism Media as well as TAP’s inflight magazine to write articles on the various destinations to the USA

Despite the devaluation of the Euro, the competitive airfares and a wider offering of direct flights, make the U.S.A.  a popular destination for Portuguese travelers.  The airlines with direct flights to the USA are:  

American Airlines: a seasonal (between May and October) daily direct flight from Lisbon to Philadelphia.

United Airlines:  United Airlines flies daily to Newark and Washington, totaling 14 weekly direct flights to the USA. 

Delta Airlines:  Two seasonal direct daily routes to from Lisbon New York and to Atlanta. 

TAP-The Portuguese Airlines:  Seven direct flights from Lisbon: to Newark, New York (JFK), Miami, Boston, Washington, Chicago and San Francisco; and two direct flights per week from Porto to Newark. TAP offers in total over 30 weekly direct flights to the USA.

SATA-Azorean Airlines: SATA flies to Boston three times a week, departing from Lisbon and Ponta Delgada, Azores.


  • Cost per company is $800
  • VTFs are limited to six destinations. Participation will be taken on a first-come, first-served basis, however destinations will be vetted to ensure a good fit for Portugal
  • VEFs last 90 minutes
  • Dial-in and log-in from your home or office
  • Send your marketing materials in advance to our offices for distribution to agents
  • Prior to the VTF, registered destinations will have an opportunity to participate in a country briefing, plus get tips on how to best prepare for your presentation

 For more information or to express your interest, please contact:

Jennifer Loffredo, Tel: 248-452-2254, Email: jennifer.loffredo@trade.gov

Ana Vila, Tel: +351 217 702 532, Email: ana.vila@trade.gov


FITUR, Madrid, Spain

January 22-26, 2020

Who are we?

VISIT USA - Spain is an association of tourism companies in Spain dedicated to the promotion of tourism to the United States of America. The association also promotes research, study, and dissemination of US cultural, historical, and artistic heritage. The companies that VISIT USA are made of are specialists with much experience promoting the USA as a travel destination. They are leaders in their respective fields in terms of quality and service guarantee.

How to get involved?

FITUR is one of the biggest tourism trade shows in Europe with 142,642 trade participants, 10,487 Exhibiting companies, and 8,433 journalists. Do not miss this opportunity to participate in the VISIT USA PAVILION at absolutely net rates.



Trade Events



Market Research

Top Market Report for Travel & Tourism



News from NTTO

The International Trade Administration’s NTTO has released an updated fast facts summary sheet for 2018 international visitation and spending data.  NTTO has also posted 2018 international visitor market profiles by country, region, and sector.  Please visit the NTTO website for more information.


2018 Fast Facts: https://travel.trade.gov/outreachpages/download_data_table/Fast_Facts_2018.pdf

2018 Market Profiles: https://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.asp

NTTO: https://travel.trade.gov/      

The Global Travel & Tourism Team of the U.S. Commercial Service is dedicated to enhancing the global competitiveness of the U.S. travel industry, expanding market access, and increasing exports. To learn more about you how you can receive assistance in finding market intelligence, developing your export strategy, connecting with international buyers, or support at trade events, contact your Local Trade Specialists in one of our 100 U.S. Export Assistance Centers around the U.S. Visit our Travel & Tourism webpage or follow us on Twitter.

Questions about the travel & Tourism Update: Contact Jennifer Loffredo.

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