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Travel & Tourism Update - May 2019

Market of the Month - Taiwan


Market Summary:

The United States is the top long-haul destination for Taiwan’s outbound travelers.  According to the National Travel and Tourism Office with the U.S. Department of Commerce, the United States welcomed approximately 475,000 Taiwan tourists in 2017, who spent over $2.2 billion on travel tourism goods and services. In 2018, total is approximately 446,800 visitors (per November 2018 data. Taiwan was designated for participation in the visa-waiver program in 2012 and designated for participation in the Global Entry program in 2017.  Since the launch of the U.S. Visa Waiver Program in Taiwan in 2012, Taiwan travel to the United States has increased over 60 percent.  The Taiwan authorities and the American Institute in Taiwan designated 2019 as the U.S.-Taiwan Travel Year, with the goal of maintaining this steady growth in the coming years.

As one of Asia’s few fully developed economies, international travel for both business and pleasure is common. Taiwan’s GDP per capita is one of the highest in Asia at approximately US$24,323 —the median household income of Taiwan travelers to the United States was US$42,910 in 2016.  An increasing share of the population has the means to seek and enjoy leisure travel abroad.  Each year over half of Taiwan’s 23 million people go abroad for business, education, and leisure.

Market Opportunities:

As Taiwan’s travel market matures, international travel is shifting towards Foreign Independent Travelers (FIT), a market sector of individuals who arrange their own variety of special interest tours, flights, car rental, and accommodations.  Because more than 80% of the visitors from Taiwan to the United States are FITs, the demand is expected to grow for niche travel experiences such as sports travel, adventure tours, health and wellness vacations, honeymoon tours, gastronomic holidays, cruise tours, and youth study travel.  Substantial, long-standing people-to-people ties and business links between the United States and Taiwan contribute to Taiwan’s interest in tourism to the United States. 

Of the states receiving visitors from Taiwan, California received the most with nearly half of the visitors, followed by Guam, New York, and Nevada.  States like Washington, Illinois, Massachusetts, Texas, Hawaii, and Florida are also attracting a growing number of Taiwan visitors.  The top American cities receiving visitors from Taiwan are Los Angeles, San Francisco, New York City, Las Vegas, Seattle, San Jose, Chicago, Boston, San Diego, Honolulu and Anaheim. 

Major Air Routes to the United States and Hubs:

Taiwan maintains good air connections to major U.S. cities with over 800 weekly flights, among which are more than 110 direct flights from Taiwan to several U.S. gateway cities. United Airlines provides daily services to the United States via Japan and operates non-stop service to San Francisco. Two Taiwan carriers, China Airlines and EVA Air provide daily non-stop flights to San Francisco, Los Angeles, Seattle, New York, Honolulu, Guam, and Houston.  China Airline launched its new direct flight to Ontario in March 2018.

U.S. Commercial Service Taiwan Webpage | Taiwan Country Commercial Guide |


Photo of Mei Mei

Meet the Travel & Tourism Specialist at the American Institute in Taiwan - Mei Mei Wang 

Mei Mei Wang joined the United States Commercial Service in July 2012 as a Senior Commercial Specialist at the American Institute in Taiwan (AIT).  Her portfolios cover travel tourism and franchising.  She also serves as coordinator working with AIT colleagues in various sections to publish the Taiwan Commercial Guide, which provides useful information for American companies interested in conducting business in Taiwan.

Her previous work experience includes being a Representative with the State of Montana-Asia Pacific Trade Office for 24 years, a Representative with Disney USA for 3 years, and an Executive Director with the Discover America Committee in Taiwan for 15 years



Featured Event

Taipei International Travel Fair (ITF)

November 8-11, 2019


CS Taipei is now working with the Discover America Committee in Taiwan to organize a USA Pavilion at the Taipei International Travel, Nov. 8~11, 2019.  The Taipei ITF is Taiwan’s biggest travel show consisting of exhibition and sales.  In 2018, it attracted 950 international/local exhibitors from 60 countries and included 1,700 booths.  At the show, more than 376,773 visitors completed over USD 100 million in business transactions.

Cost: US$1,800 (per counter space, within USA Pavilion)

For more information please contact Mei Mei Wang.



Opportunities in the Travel and Tourism Sector in Panama Webinar

Learn about the opportunities in Panama for the Travel and Tourism sector. Featured speakers a Delta Airlines representative, the President of the Panamanian Visit the USA Committee,  U.S. Commercial Service. Visit USA President, and a tour operator. Please join us for this informational webinar on May 29th at 12:00 PM (Noon)EDT.

  • Date and Time: Tuesday, May 29th | 12 pm ET| 11 am CT | 9 am PT
  • Where: Your Computer & Telephone
  • Cost:  Complimentary

To Register, please click here.

 If you have questions, please contact Jennifer Loffredo.


IPW, June 1-6, 2019

Meet with our Internationally based Commercial Specialists!

Our Commercial Specialists from over 25 markets will be attending IPW.  As an exhibitor, you can schedule meetings with our staff closer to home!  Many of the Commercial Specialists are the IAC Chairs for IPW and are great points of contact for buyers and media in their respective markets.  Commercial Specialists from the following markets are planning to attend: Argentina, Australia, Belgium, Brazil, Bulgaria, Canada, China, Colombia, Costa Rica, Dominican Republic, Finland, Germany, Honduras, Hungary, India, Indonesia, Italy, Japan, Korea, Kuwait, Malaysia, Mexico, New Zealand, Panama, Peru, Poland, Portugal, Romania, Slovakia, Taiwan, Turkey, and United Kingdom. For more information about IPW or to register as an exhibitor for at IPW please visit  If you have questions about the Commercial Specialists or our presence at IPW, please contact Jennifer Loffredo.


Virtual Tourism Fair - Lisbon, Portugal

 September , 2019


Join the U.S. Commercial Service in Lisbon, Portugal for a Virtual Tourism Fair. This fair will be a great opportunity for six (6) U.S. cities to introduce their destinations to tour operators in Portugal without ever setting foot on a plane!

Why Portugal? With the boom of new direct links between the two countries, visitation to the USA is reaching all-time highs. It is expected that visitations will increase as are new direct routes between Portugal and the USA have been announced and will begin in May and June 2019. U.S. operators should be aware that, although this market is small, it has the potential to grow substantially over the next five years and Portuguese travelers are big spenders and shopping is normally included in their holiday activities.

Using our web conferencing technology, you will be able to conduct a 10 minute presentation via PowerPoint to up to 25 of Portugal's tour operators.   Participants will receive the contact information of all of the Portuguese participants and a customized list of tour operators who specifically expressed interest in their destination.

Let the U.S. Commercial Service help you tap into Portugal at our Virtual Tourism Fair.

Date: September 17th, 2019 at 11:00 AM EST

Cost: $800

For more information and to register, please contact Jennifer Loffredo.

Trade Events


Market Research

Top Market Report for Travel & Tourism


The Global Travel & Tourism Team of the U.S. Commercial Service is dedicated to enhancing the global competitiveness of the U.S. travel industry, expanding market access, and increasing exports. To learn more about you how you can receive assistance in finding market intelligence, developing your export strategy, connecting with international buyers, or support at trade events, contact your Local Trade Specialists in one of our 100 U.S. Export Assistance Centers around the U.S. Visit our Travel & Tourism webpage or follow us on Twitter.

Questions about the travel & Tourism Update: Contact Jennifer Loffredo.

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