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Global Healthcare News and Opportunities
April 2019
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The U.S. Commercial Service has a network of international trade experts in over 75 U.S. cities and 75 countries to help U.S. companies sell their products and services in global markets. Visit our website to find a healthcare market specialist near you.
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This month's "Spotlight" focuses on Finland, includes a market overview, and an upcoming trade event related to thevmarket.
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Market Overview
Finland
Finland’s 311 municipalities are legally obligated to provide healthcare services for their residents (i.e. primary, secondary and tertiary healthcare), as well as to collect taxes for the financing of services provided. They accomplish this through local municipal healthcare centers, or by regional healthcare districts, of which there are 20. Municipalities can purchase services from other hospital districts, the private sector or from abroad.
High-quality and technically sophisticated medical equipment has market potential in Finland, especially equipment that increases efficiency and reduces occupancy rates in hospitals. Finland also produces high-technology medical equipment. Increasing competition in the market is expected as local production expands. Direct imports from the United States accounted for 8% in 2017. However, local production and imports usually do not compete.
Current Demand
High quality and technically sophisticated U.S. medical equipment has excellent market potential in Finland, especially equipment that increases efficiency and reduces occupancy rates in hospitals. Best prospects for U.S.-made medical equipment are in electronic medical records (EMR’s), X-ray equipment, patient monitoring systems, mini-invasive surgery, video endoscopes, digital image processing, and picture archiving. In regard to pharmaceutical products, Finland offers outstanding opportunities for drug target discovery, clinical research and Real-World evidence.
Another trend in the market is mobile health services (mHealth). As mHealth is a rather new phenomenon in the market, a common infrastructure software is currently missing. Finland offers the third best market prerequisites for the mHealth business among the EU countries. Telemedicine in Finland is expected to gain even more presence because of the continuous improvement of healthcare systems. And, as the population ages rapidly, demand for elderly care services and products is expected to grow.
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For more information about the opportunities in India and other markets around the world, view our 2019 Healthcare Technologies Resource Guide, and contact your local U.S. Commercial Service Healthcare Sector Specialist for assistance.
U.S. Pavillion at HIMMS Europe | Helsinki, Finland | June 11-13 2019
HIMSS Europe is the most important annual Health IT conference in Europe, attracting over 2,000 eHealth thought leaders from across the continent. This year, for the first time, HIMSS and the U.S. Commercial Service will be offering a U.S Pavilion at the show, creating a unique opportunity for U.S.companies to showcase their solutions to the continent’s eHealth decision-makers and national champions. Join the leadership of national healthcare systems, social insurance administrations, the CSuite of public and private hospitals, academic experts and solutions providers in interactive education sessions, at networking events, at the U.S. Pavilion, and at an exclusive invitation-only Embassyreception.
Who should participate: • Health IT companies that are ready for export to Europe • Health IT companies that are already exporting to Europe and want to expand their footprint Pavilion package includes: • 4x4m space at the U.S. Pavilion (first come first served, 6 spaces available) • Full-color graphics, welcome desk, 2 bar stools, literature stand, electricity, wifi • 2 full-access conference passes per company • Invitation to the exclusive U.S. Embassy reception
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Date: June 11-13
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Where: Helsinki, Finland
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Cost: $5,000 per company*
Space is limited. Spaces available on a first come, first served basis.
For more information and to register contact Marta.Haustein@trade.gov.
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Hospitalar 2019 Trade Show| Sao Paulo, Brazil | May 21-24, 2019
Trade Show
The 26th annual edition of HOSPITALAR takes place May 21-24, 2019 in São Paulo, Brazil. Recognized as the leading trade fair in the Americas, HOSPITALAR is considered the most important show in the healthcare sector for both Brazilian and Latin American markets. The fair offers a platform to launch new technologies, health IT solutions, and services for hospitals, health clinics, and laboratories.
New this year—the U.S. Department of Commerce is pleased to announce that Hospitalar has received Trade Fair Certification putting the support of the Department behind the show and U.S. exhibitors at the show.
The U.S. Commercial Service is offering two special services at HOSPITALAR 2019:
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One-on-One “Show Time” Counseling: Meet with regional healthcare industry specialists from South American markets to assess your market potential.
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Gold Key Matchmaking Service (GKS): Utilize our customized business matchmaking program to find a Brazilian partner. Complete a company questionnaire in advance of the show and our healthcare specialists will evaluate your application and determine next steps.
For more information, please contact: LeeAnne Haworth, U.S. Commercial Service Pittsburgh, Tricia McLain, U.S. Commercial Service, Northern New Jersey, and/or Jefferson Oliveira, U.S. Commercial Service São Paolo.
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Upcoming Events and Trade Missions
The following events, organized by geographic region, are supported by the U.S. Commercial Service. Search our complete list of trade events here.
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71st AACC Annual Scientific Meeting & Clinical Lab Expo | Anaheim, California | August 4-8, 2019
Trade Show
The AACC Annual Scientific Meeting & Clinical Lab Expo is the world's largest meeting devoted to clinical chemistry and clinical laboratory science in general.
Why should you exhibit?
- The AACC Clinical Lab Expo typically attracts more than 800 exhibiting companies and more than 20,000 participants.
- The AACC Clinical Lab Expo includes manufacturers from all over the world, along with start-up companies bringing new technologies to the market. Most major companies with established international distribution report that more than half their earnings are coming from overseas.
- U.S. exhibitors can take advantage of prescheduled B2G appointments with Commercial Specialists from our international posts, organized by the International Buyer Program team.
- U.S. exhibitors can take advantage of B2B Matchmaking appointments with hundreds of international buyers, organized by the International Buyer Program team.
Visit the AACC website for more information.
For more information regarding the Department of Commerce International Buyer Program activities at AACC please contact:
Project Officer: Allison.Moore@trade.gov (Tel. 202-482-4874)
B2G Program: Margaret.Gottlieb@trade.gov (Tel. 314-239-4079)
B2B Program: Sally.Pacheco@trade.gov (Tel. 816-421-0541)
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USA Fair Twitter Chat | Your Computer or Phone | April 3, 2019
Trade Show
We invite you to join Chidinma Akaniro, our Nigeria-based market specialist, for a Twitter chat on Wednesday, April 3 at noon EDT where you can ask questions about market opportunities in Nigeria and how you can benefit from the Fair.
USA FAIR 2019 (May 21-23 in Lagos, Nigeria) gives U.S. healthcare industry manufacturers, suppliers, and service providers with an opportunity to showcase products in this dynamic market. Get in front of Nigerian businesses that value US products and services!
To watch the video click banner above or click here.
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Date: Wednesday April 3, 2019
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Time: 12-1PM EDT
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Where: Twitter account @USCSNigeria
More information here.
For more information and to register, contact Ambrose.Thomas@trade.gov or Benedicta.Nkwoh@trade.gov.
Festival "American" Style | Moscow, Russia | May 31 - June 2019
Trade Event
Festival “American Style” – Present your products at the biggest promo event for American products in Russia.
The U.S. Commercial Service in Russia is organizing the Festival “American Style” event, May 31-June 1, 2019 in Moscow Russia. U.S. companies can take advantage of this multi-faceted event to enter into the Russian market, engage with potential Russian partners such as distributors, importers, and retailers, identify market opportunities, establish representation/distributorship agreements, and achieve their export objectives. The program is targeted to a few key industry sectors including vitamin/supplements, beauty and cosmetics, gym/exercise equipment, and healthy lifestyle products.
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Date: May 31 – June 1
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Where: Moscow, Russia
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Cost: 2 Packages to choose from
- Package 1: $1600
- Package 2: $1000
Express interest and receive more information by registering here.
For more information and to register, contact tony.michalski@trade.gov or yelena.alekseyeva@trade.gov
Medica | Dusseldorf, Germany | November 18-21, 2019
Trade Show
Reserve your spot at Medica 2019 CEO Program to get your healthcare company into International Markets!
The CEO program is perfectly suited to provide your company with a customized experience at the world’s largest medical fair and provide the essentials to help you accomplish your goals onsite. Additionally, the space is supported by the U.S. Department of Commerce and has all the amenities of a full-fledged office right on the show floor. The Medica CEO Program includes A multi-lingual personal assistant/interpreter assigned to each participating company; a meeting table/private room; a receptionist; office services (computer, printer, copier, etc.); and an on-site refreshment area. Additionally CEO Participants receive entry into the Medica Exhibitor catalogue, year round promotion, and participation in our healthcare team programs including B2B matchmaking, meetings with market specialists and more.
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Dates: November 18-21, 2019
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Where: Dusseldorf, Germany
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Cost: $6,200 for a table
For more information: David.Edmiston@trade.gov or Anette.Salama@trade.gov
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Natural health & Nutrition Expo (NHNE) | Shanghai, China | May 13-15, 2019
Trade Show
The Natural Health & Nutrition Expo (NHNE), taking place on May 13-15th, 2019 at the National Exhibition and Convention in Shanghai, China is the largest expo focusing on the natural health and nutrition in Asia. NHNE provides global manufacturers of health food and nutrition an opportunity to promote and brand their products, while developing new business channels in China and other parts of Asia. With over 120,000 distributors and retailers expected to visit the show in 2019, NHNE is the best platform for participants to search new products and get deep insight into the Asian market. In 2018, over 800 exhibitors showcased their products to 110,100 visitors including distributors and retailers seeking new products.
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When: May 13-15th, 2019
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Where: Shanghai, China
For more information please contact Project Officer Allison.Moore@trade.gov (Tel. 202-482-4874) or visit here.
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China Medical Equipment Fair (CMEF) CEO Program | Shanghai, China | May 14-17, 2019
Corporate Executive Office (CEO) Program at Trade Show
***Only a few more spots left!!***
Founded in 1979, and held twice a year, CMEF is the show to connect to all aspects of the Chinese medical industry. The show hosts over 3,800 exhibitors from 26 countries and attracts about 100,000 visitors from over 100 countries.
The Corporate Executive Office (CEO) Program is a trade show program designed to offer small and medium sized companies a method of exhibiting at a trade show. It’s an alternative to the traditional trade show booth and offers a unique, cost-effective way for U.S. companies to participate. The program provides not only an incubator-type platform for companies to experience the show and participate at a lower cost than the usual trade show booth, but also an onsite assistant to help with meetings, marketing, and basic interpretation. The CEO is a specific area on the trade show floor (located within the USA Pavilion) that is subdivided into meeting space (with tables and chairs, one set per each U.S. company), business center (internet access, small desk, etc.) and small lounge/seating area.
What is Included:
- Semi-private meeting space in CEO pavilion (within the USA Pavilion).
- Space will include table, 4-chairs, and complimentary internet access.
- Shared office center with receptionist and hospitality service.
- Pre-show promotion across China.
- Onsite assistant to help navigate CMEF experience.
- Travel/Logistics guidance.
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Dates: May 14-17, 2019
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Where: Shanghai, China
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Cost: $4,650
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Registration Deadline: March 8, 2019
Contact Susan.Sadocha@trade.gov or Margaret.Gottlieb@trade.gov for more information and for registration form.
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Gateway Hong Kong l Hong Kong, China | April 2019
Test your products in the Hong Kong market!
The U.S. Commercial Service in Hong Kong invites you to participate in a “in-store” retail promotion in July 2019, Gateway Hong Kong, an opportunity to directly showcase your products to the 7 million Hong Kong consumers.
American quality is highly appreciated in Hong Kong and we have partnered with one of the country’s retailer, Yata Department Store and Supermarket, to showcase U.S. personal care and healthcare products. This is a tried-and-true program that we have used in Hong Kong and elsewhere
Timeline
- Middle of April - submission of registrations for consideration
- End of April 2019 - product selections made
- Middle of May 2019 – products to be shipped
- End of June, 2019 – Send out promotional campaigns online and offline to Yata VIP members
- Middle of July 2019 – Launch of Gateway Program
Contact Joanna.lam@trade.gov to begin the registration process, for price and more information.
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Our international healthcare experts located in more than 75 countries are scouring their markets to identify international firms that are actively looking to purchase U.S. medical devices and equipment. These 'qualified sales leads' are presented below. Contact your local specialist for more information.
El Salvador: Pharmaceutical Laboratory that would like to purchase equipment/machinery to produce soft gel pharmaceutical products.
Kenya: In need of 1.8 litre red and yellow peddle bins for medical waste disposal.
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Resources on How to Export and Find New Markets
Additional Resources for Exporters
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