Market Overview
Ethiopia
The Government of Ethiopia (GOE) is working to strengthen the healthcare system to align it with the Millennium Development Goals of the country. Ethiopia has a large, predominantly rural, impoverished population with poor access to safe water, housing, sanitation, food and health services. The government has made significant investments in the public health sector, which has led to improvements in the health status of the population. Ethiopia is still one of the countries with a very high morbidity and mortality rate from a triple burden of diseases. Communicable diseases like HIV/AIDS, TB, malaria, respiratory infection, and diarrhea also remain a serious challenge in Ethiopia. High fertility rates, and low contraceptive prevalence continue to drive a rapidly increasing population in Ethiopia. With an increasing middle class, the GOE is facing an increase in non-infectious diseases such as cancer, diabetes, heart diseases, Hepatitis B&C and high blood pressure.
There are an estimated 3,691 private clinics and 334 privately-owned hospitals in the country. A total of 16,600 health posts are available in Ethiopia. There are also 246 pharmacies, 476 drug stores and 1,754 rural drug vendors in Ethiopia. The Government of Ethiopia has taken a proactive role to address health related challenges by increasing the health budget. The Government of Ethiopia is actively working on a Public-Private Partnership to tap into and make optimal use of available resources for healthcare and promote quality improvements on the part of the private sector. The major priority areas of the healthcare sector development program are maternal and newborn care, child health, and to halt and reverse the spread of major communicable disease such as HIV/AIDS, tuberculosis and Malaria. However, there is increasing focus on other communicable and non-communicable diseases such as cancer, heart diseases, high blood pressure, diabetes and others.
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For more information about the opportunities in Ethiopia and other markets around the world, view our 2019 Healthcare Technologies Resource Guide, and contact your local U.S. Commercial Service Healthcare Sector Specialist for assistance.
Access Nigeria Webinar and Trade Show | Lagos, Nigeria | May 21-23, 2019
 Webinar
The U.S. Commercial Service in Nigeria is organizing the USA Trade Fair Conference and Exhibition, May 21-23, 2019 in Lagos, Nigeria. It is a multi-sectoral event which presents an opportunity for existing and new-to-market U.S. companies to enter into the Nigerian market, engage with the Nigerian business community, identify market opportunities, establish representation/distributorship agreements, and achieve their export objectives.
For detailed information on the fair, join our free webinar!
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Date: February 21, 2019
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Time: 12PM Eastern/9AM Pacific
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Where: Your Computer
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Cost: $0
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Register: here.
For questions, please contact Crystal.Mills@trade.gov, Marisa.Ring@trade.gov or Chidinma.Akaniro@trade.gov.
Trade Show
USA FAIR 2019 presents American manufacturers, suppliers, and service providers with an opportunity to showcase products in this dynamic market. Get in front of Nigerian businesses that value US products and services!
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Date: May 21-23, 2019
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Where: Lagos, Nigeria
More information here.
For more information and to register, contact Ambrose.Thomas@trade.gov or Benedicta.Nkwoh@trade.gov.
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HIMMS2019 Annual Conference | Orlando, Florida | February 11-15, 2019
Trade Show
Meet one-on-one with U.S. Commercial Service Health IT Lead for Europe Marta Haustein and Healthcare Specialists from Brazil, Canada, European Union, Germany, Russia and Ukraine. Through these meetings you’ll receive a market assessment for your company, learn about upcoming marketing opportunities, and discuss/plan your international growth strategy with our trade experts who have helped many U.S. companies achieve success over the years.
You can also meet with our domestic Trade Specialists and Healthcare Policy Specialist for information on doing business globally, U.S. government export promotion resources, and advice on addressing trade barriers and market access issues.
Participation is complimentary but pre-registration is required.
Register here.
If you have questions or need assistance with registering, please contact Carey.Esslinger@trade.gov (TeL 410-962-4518), Mindi.Hertzog@tradegov (Tel: 407-420-4420) or Pompeya.Lambrecht@trade.gov (Tel: 703-235-0102).
International Medical Regulatory Webinar Series | Your Computer | Various Dates
This series of four webinars focuses on major markets for U.S. medical products. Changes to medical regulatory systems in these markets impact U.S. companies’ success, and the goal of these webinars is to help U.S. exporters ensure they are up to date on upcoming and recently implemented medical regulations in these key markets.
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Where: Your Computer
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Cost: $50 per webinar
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Market, dates, and registration:
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India: Tuesday, March 5 at 9:30pm ET (Wednesday, March 6 at 8:00am IST) Register here.
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China: Thursday, March 7 at 7:00pm ET (Friday March 8 at 8:00am CST)
Register here.
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Canada: Thursday, March 21 at 11:00am ET
Register here.
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European Union: Thursday, April 4 at 11:00am ET
Register here.
Main topics to be discussed on each webinar include:
♥ Medical products regulatory body for the market
♥ Best practices to approaching the market
♥ Upcoming or recent changes to regulations/standards that might affect market access for U.S. medical products exporters
♥ Resources for U.S. companies if they have an issue with a given regulation/standard
♥ Market opportunities for U.S. exporters in the market
For any questions on topics, registration, or for more information, please contact Margaret.Gottlieb@trade.gov and Taylor.Little@trade.gov.
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71st AACC Annual Scientific Meeting & Clinical Lab Expo | Anaheim, California | August 4-8, 2019
Trade Show
The AACC Annual Scientific Meeting & Clinical Lab Expo is the world's largest meeting devoted to clinical chemistry and clinical laboratory science in general. Clinical laboratory science is the analysis of fluids and tissues for the diagnosis, management and treatment of illness and injury. AACC members work in laboratories affiliated with hospitals, research institutions, academia, reference laboratories, and industry. About 25% of AACC members work in industry developing products for clinical laboratories worldwide. The AACC Clinical Lab Expo typically attracts more than 800 exhibiting companies and more than 20,000 participants. The AACC Clinical Lab Expo includes every significant manufacturer from anywhere in the world along with most of the start-up companies bringing new technologies to the market. Most major companies with established international distribution report that more than half their earnings are coming from overseas, so AACC is a must attend Scientific and Clinical Laboratory Meeting Expo if you are interested in expanding internationally.
Visit the AACC website for more information.
For more information regarding the Department of Commerce International Buyer Program activities at AACC please contact:
Project Officer: Allison.Moore@trade.gov (Tel. 202-482-4874)
B2B Program: Margaret.Gottlieb@trade.gov (Tel. 314-239-4079)
Showtime/B2G Program: Sally.Pacheco@trade.gov (Tel.) 816-421-0541
Hospitalar 2019 Webinar and Trade Show| Sao Paulo, Brazil |
May 21-24, 2019
Webinar
How to Access the Healthcare Market in Brazil
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Date: March 19, 2019
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Time: 1PM Eastern/10AM Pacific
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Where: Webinar
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Cost: $25
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Register: here
Brazil is the largest market in Latin America and has a solid, growing, though sometimes challenging healthcare market. Brazil’s economic recovery is underway after a tough recession. In 2019, GDP growth overall is projected at 2-3%, while the healthcare sector is projected to grow by 7%. In addition, Brazil’s new Administration (as of Jan 1, 2019) is discussing generally more open market policies. Also, Anvisa, the National Agency for Sanitary Surveillance (Brazil’s FDA), has substantially reduced the time frame to register new products and has made great strides in incorporating international best practices and standards into the regulatory system.
Opportunities: Brazilian healthcare expenditures account for approximately 8.5% of the GDP. In a period of three years, the Government of Brazil will reportedly invest more than US$2 billion to digitalize all basic care units in the country. U.S. companies that offer innovative, high quality, and/or competitively priced medical products and solutions will find significant opportunities across Brazil in both the public and private healthcare markets. Join this webinar to learn how to access the dynamic and growing healthcare market in Brazil.
The webinar will address:
♥ Market trends and opportunities
♥ ANVISA regulatory updates
♥ Maximizing your time at Hospitalar 2019
Trade Show
Join the U.S. Commercial Service at the 26th edition of HOSPITALAR in Sao Paulo, Brazil on May 21-24, 2019. Recognized as the leading trade fair in the Americas, HOSPITALAR is considered the most important show in the healthcare sector for both Brazilian and Latin American markets. The fair offers a platform to launch new technologies, solutions, and services for hospitals, health clinics, and laboratories. HOSPITALAR is a multi-sector trade fair featuring 1,200 Brazilian and international exhibitors and 85,000 visitors from 50 countries.
The U.S. Commercial Service will be offering its signature Gold Key Matchmaking Service (GKS) for interested companies offering innovative, high quality, and/or competitively priced medical products and healthcare technology solutions. Companies interested in this opportunity should contact LeeAnne Haworth and/or Tricia McLain (contact information provided below) to complete a company questionnaire for evaluation and to determine next steps.
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Dates: May 21-24, 2019
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Where: Sao Paulo, Brazil
For more information contact: Jefferson.Oliveira@trade.gov, LeeAnne.Haworth@trade.gov, Tricia.McLain@trade.gov.
For information regarding exhibiting at Hospitalar contact: Ryan Klemm, Sr. Business Development Manager for Messe Dusseldorf North America at rklemm@mdna.com
International Dental Show | Cologne, Germany | March 12-16, 2019
Trade Show
IDS in Cologne is the world’s leading trade show and largest biennial international fair for dental equipment. In 2017, the event hosted a new record of 2,305 exhibitors from 59 countries. Approximately 155,000 trade visitors from 157 countries attended the show, up 12% over the 2015 event.
In 2019, we expect to surpass the 2017 results, with some +200 U.S. exhibitors in two North American Pavilions (Halls 4.2; 2.2) recruited by Cologne Trade Shows (CTS) in Chicago and the Dental Trade Alliance (DTA).
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When: March 12-16, 2019 (Tuesday – Saturday)
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Where: Cologne, Germany
For more information, visit here or contact:
Rita Dommermuth r.dommermuth@koelnmessenafta.com T +1-773-326-9929;
Franz Balve f.balve@koelnmessenafta.com T 732-933-1117; or
Uta Kirst Uta.Kirst@trade.gov T +49-211-737-767-80
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Medica | Dusseldorf, Germany | November 18-21, 2019
Trade Show
Reserve your spot at Medica 2019 CEO Program to get your healthcare company into International Markets!
The CEO program is perfectly suited to provide your company with a customized experience at the world’s largest medical fair and provide the essentials to help you accomplish your goals onsite. Additionally, the space is supported by the U.S. Department of Commerce and has all the amenities of a full-fledged office right on the show floor. The Medica CEO Program includes A multi-lingual personal assistant/interpreter assigned to each participating company; a meeting table/private room; a receptionist; office services (computer, printer, copier, etc.); and an on-site refreshment area. Additionally CEO Participants receive entry into the Medica Exhibitor catalogue, year round promotion, and participation in our healthcare team programs including B2B matchmaking, meetings with market specialists and more.
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Dates: November 18-21, 2019
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Where: Dusseldorf, Germany
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Cost: $6,200 for a table
For more information: David.Edmiston@trade.gov or Anette.Salama@trade.gov
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Tradewinds Indo-Pacific Forum and Mission 2019 | New Delhi, India | May 6-13, 2019
Trade Mission and Business Forum
The Indo-Pacific region is one of the fastest growth areas in the world and offers great opportunities for U.S. firms. Join the U.S. Commercial Service and meet individually with U.S. Economic Diplomats and key industry contacts to gain first-hand market insight and solidify your Indo-Pacific business strategy during the Trade Winds Forum and Mission in New Delhi, India.
Customize an optional business matchmaking schedule, based on input from our Commercial Specialists throughout the region, and grow your international sales through meetings with pre-screened potential buyers, agents, distributors and joint-venture partners in the following Indian cities on May 8-10: New Delhi, Mumbai, Ahmedabad, Bengaluru, Chennai, Hyderabad, and Kolkata.
Optional business matchmaking appointments may also be arranged in Bangladesh or Sri Lanka on May 13.
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Dates: May 6-13, 2019
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Where: New Delhi, India, Sri Lanka, and Bangladesh
For more information, click here.
Questions? Email TradeWinds@trade.gov or contact Leslie.Drake@trade.gov or Leandro.Solórzano@trade.gov.
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Natural health & Nutrition Expo (NHNE) Webinar and Trade Show | Shanghai, China | May 13-15, 2019
Webinar
China's Nutraceuticals Industry Market Briefing Webinar
Join us to learn about China's nutraceuticals industry landscape, and to become aware of opportunities to sell products via eCommerce and via the newly 'Trade Fair Certified' Natural Health and Nutrition Expo in Shanghai. Featured speakers include China-based personnel from the Health Products Association, Alibaba, U.S. Commercial Service, and Reed Exhibitions.
Once registered, you will receive the confirmed event date and time and a recording of the webinar if you are unable to make the live event.
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When: February 19, 2019 - 7PM Eastern
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Where: Your Computer & Telephone
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Cost: FREE
- Register here.
Trade Show
The Natural Health & Nutrition Expo (NHNE), taking place on May 13-15th, 2019 at the National Exhibition and Convention in Shanghai, China is the largest expo focusing on the natural health and nutrition in Asia. NHNE provides global manufacturers of health food and nutrition an opportunity to promote and brand their products, while developing new business channels in China and other parts of Asia. With over 120,000 distributors and retailers expected to visit the show in 2019, NHNE is the best platform for participants to search new products and get deep insight into the Asian market. In 2018, over 800 exhibitors showcased their products to 110,100 visitors including distributors and retailers seeking new products.
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When: May 13-15th, 2019
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Where: Shanghai, China
For more information please contact Project Officer Allison.Moore@trade.gov (Tel. 202-482-4874) or visit here.
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China Medical Equipment Fair (CMEF) CEO Program | Shanghai, China | May 14-17, 2019
Corporate Executive Office (CEO) Program at Trade Show
Founded in 1979, and held twice a year, CMEF is the show to connect to all aspects of the Chinese medical industry. The show hosts over 3,800 exhibitors from 26 countries and attracts about 100,000 visitors from over 100 countries.
The Corporate Executive Office (CEO) Program is a trade show program designed to offer small and medium sized companies a method of exhibiting at a trade show. It’s an alternative to the traditional trade show booth and offers a unique, cost-effective way for U.S. companies to participate. The program provides not only an incubator-type platform for companies to experience the show and participate at a lower cost than the usual trade show booth, but also an onsite assistant to help with meetings, marketing, and basic interpretation. The CEO is a specific area on the trade show floor (located within the USA Pavilion) that is subdivided into meeting space (with tables and chairs, one set per each U.S. company), business center (internet access, small desk, etc.) and small lounge/seating area.
What is Included:
- Semi-private meeting space in CEO pavilion (within the USA Pavilion).
- Space will include table, 4-chairs, and complimentary internet access.
- Shared office center with receptionist and hospitality service.
- Pre-show promotion across China.
- Onsite assistant to help navigate CMEF experience.
- Travel/Logistics guidance.
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Dates: May 14-17, 2019
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Where: Shanghai, China
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Cost: $4,650
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Registration Deadline: Rolling until filled or by February 28, 2019
Contact Susan.Sadocha@trade.gov or Margaret.Gottlieb@trade.gov for more information and for registration form.
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Healthcare Technology & Health Services Trade Mission | Kingdom of Saudi Arabia, Kuwait, and Qatar | April 6-11, 2019
 The U.S. Department of Commerce, International Trade Administration (ITA), will lead a Healthcare Technology & Health Services Trade Mission to Saudi Arabia, Kuwait, and Qatar from April 6 - 11, 2019. This trade mission will introduce U.S. firms to the rapidly expanding healthcare sectors in these three countries and assist U.S. companies in pursuing opportunities in this sector. These three countries share many similarities, including growing populations and increasing rates of chronic disease. Each government has committed significant resources to modernize their respective healthcare systems, and U.S. companies are well suited to help implement the next generation of healthcare delivery solutions needed in these markets.
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Dates: April 6 - 11, 2019
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Where: Riyadh, Saudi Arabia, Kuwait City, Kuwait, and Doha, Qatar
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Registration: Rolling until filled through February 15, 2019. To register, please click here.
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Cost: $3,800 for small to medium-sized enterprises, $4,900 for large companies, $750 for one additional company/association representative.
For more information, please visit the trade mission webpage or contact Sonia.Hatfield@trade.gov or Jeff.Hamilton@trade.gov.
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