Webinar Announcement:
Europe's General Data Protection Regulation & EU-U.S. Privacy Shield
~ What U.S. Exporters Need to Know
 Overview:
On May 22nd the
U.S. Department of Commerce will host a webinar for American exporters on the
European Union's General Data Protection Regulation and the EU-U.S. Privacy
Shield program. The purpose of the webinar is to provide American companies
with a background on the GDPR and information on a compliance
mechanism administered by the U.S. federal government.
All U.S. companies who are exporting to the European Union either Business to
Business or Business to Consumer, marketing to EU citizens, or addressing
inquiries from EU citizens for their products or services must comply with EU
data privacy rules regardless of their physical presence (or not) in the EU.
The GDPR applies to all industry sectors.
 What you need to know:
Do you have customers, clients or employees in
Europe? Are you interested in selling to
customers in Europe in the future? If
the answer to either of these questions is yes, join us and learn about how the
General Data Protection Regulation (GDPR) may impact your business when it
comes into force in May 2018. Failure to
comply with the GDPR could result in stiff fines as high as 4 percent of your
company’s overall revenue.
In 2016, the International Trade Administration of the
U.S. Department of Commerce launched the EU- U.S. Privacy Shield Framework to
provide U.S. companies with a mechanism to comply with EU data protection
requirements when transferring personal data from the EU to the United States. Over
2,300 companies use this program to transfer data. Privacy Shield can play an integral role in
many companies’ overall GDPR compliance strategy.
Presenters:
• Isabelle Roccia - Market Access Specialist, U.S. Mission to the European Union -Brussels, Belgium
• Andrew Steele - Policy Advisor, Office of Digital Initiatives, International Trade Administration, U.S. Department of Commerce - Washington, D.C.
Objectives:
• Find out why Europe is a key market for U.S.
Businesses
• Gain in-depth knowledge about GDPR requirements including:
Accountability & transparency, Security and privacy by default, Communication
with your customers and business partners
• Discover how GDPR can impact your business
including: What processes and tools should be put in place, How to start the
compliance process, How to turn GDPR into a business advantage,
• Learn about the Privacy Shield Program and how
to apply: New Requirements under Privacy Shield
• Application and Review Process, Know what to
keep an eye on in the future
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