Ready for Fresh Export Opportunities? See What's Happening in March!


News for: March 2017

Event Highlight

Global Healthcare Markets: A Guide to Navigating International Government Procurement

Learn how to bid, compete, and win international tenders. Tailored specifically for companies in the healthcare industry, this webinar will offer an opportunity to learn about the U.S.A. Healthcare Alliance, the World Bank and U.S. Commercial Service Advocacy Center.  Participants will have the chance to ask questions directly to our expert presenters.

  • Location: Online webinar - participate from the convenience of your office.
  • Date: Monday, March 13th
  • Time: 10:30 am PST/ 1:30 pm EST
  • Cost: $25
  • Register Here

For questions, contact

Trade Events

Patient Day Global Forum Series

Patient Day: Saving Lives Through American Innovation

In March 2017, 19 U.S. Commercial Service offices around the globe will host Patient Day programs, where foreign government regulators and high level officials will see the personal impact U.S. medical technology has on their local population. Patient Day seeks to build the human connection through sharing personal stories of how U.S. technology is improving lives in their country.  

  • When:  March - May 2017
  • Where:  Various countries around the globe.

Program:  Each country’s program will feature presentations from local doctors and patients who will talk about how US technologies have improved their lives. A networking reception where regulators can speak with US healthcare technology firms will follow these presentations.
Marketing Partnership Opportunity:  Patient Day will provide marketing partners with valuable exposure to and engagement with foreign government regulators and
other critical decision makers. Marketing partners will be responsible for:

  • Locating a doctor or patient in the target country who uses your company’s technology and would be willing to speak at the International Patient Day. 
  •  Attending the local Patient Day to discuss new technology or answer questions.

For more information on the marketing partnership opportunity, please contact Melissa Grosso at or 860-638-6955.

Direct Line - Opportunities in China’s Senior Care Market

The U.S. Consul General in Shanghai will be joined by his Economic team and local subject matter experts to discuss China’s growing demand for senior care products and services. By 2050, China is expected to have nearly 500 million people over 60, exceeding the population of the United States. The aging population has brought greater demand for senior care services, Chinese people will spend over $1.54 trillion from 2016 to 2020 on senior care, increasing 17 percent per year.

For questions, contact

Trade Fair - First-time Medical Tourism Pavilion at ITB show in Berlin in 2017

U.S. medical service providers can now exhibit their products in a first-time Medical Tourism Pavilion at the world’s largest travel and tourism show ITB in Berlin (March 8-12, 2017). Companies will also have the opportunity to showcase their services to the travel trade audience in the show’s Medical Tourism Presentation Corner. As in previous years, the U.S. Commercial Service Global Tourism Team will again support the 200+ U.S. exhibitors at ITB via a myriad of activities, including market counseling and Social Media exposure, as well as targeted promotional outreach and matchmaking via the International Promotion Program.  

  • When: March 8-12, 2017
  • Where: Berlin, Germany

For more information, visit: or contact: Elizabeth Walsh, CS Germany Commercial Specialist & CS Europe Team Lead for Tourism,

Trade Show - Natural Products Expo West (NPEW) 2017

The U.S. Commercial Service is happy to offer three complimentary programs to help U.S. companies attending NPEW. As an exhibitor or attendee you can meet with U.S. Commercial Service Industry Specialists from U.S. Embassies and Consulates attending Expo West 2017 to provide country-specific counseling and to discuss the export potential of your product(s). To participate in this program, please click here. In addition, we are coordinating business-to-business matchmaking between international buyers and U.S. exhibitors as well as hosting a Global Export Seminar Series on March 9th.

  •  When: March 9-12, 2017
  • Where: Anaheim, CA

 For more information contact Tricia McLain at 

Trade Fair - 37th International Dental Show

IDS in Cologne is the world’s leading trade show and largest biennial international fair for dental equipment.  In 2015, the event hosted a new record of 2,201 exhibitors from 56 countries. Approximately 138,500 trade visitors from 151 countries attended the show, up 11% over the 2013 event. The United States was the second largest foreign contingent, only topped by Italy. 

In 2017, we expect to surpass the 2015 results, with some +200 U.S. exhibitors in three North American Pavilions (Halls 4.2; 2.2; 5.1) recruited by Cologne Trade Shows (CTS) in Chicago and the Dental Trade Alliance (DTA).

  • When:  March 21-25, 2017 (Tuesday – Saturday)
  • Where: Cologne, Germany

For more information, visit, or contact:  
Rita Dommermuth T +1-773-326-9929;
Franz Balve T 732-933-1117; or
Uta Kirst T +49-211-737-767-80.

APBO logo

Conference - Asia Pacific Business Outlook (APBO)

Participate in APBO 2017 to get first-hand information from the 50+ international trade experts scheduled to visit Los Angeles to discuss the new challenges and upcoming opportunities that influence business decisions, especially choices concerning Asia-Pacific economy.

  • When: March 27-28, 2017
  • Where:The LA Hotel, Los Angeles, CA
  • Register:

For more information contact Eric Olson at or Erica Ramirez at

Trade Fair - U.S. Senior Care Virtual Showcase - China

China’s aging population has brought greater demand for senior care products and services. U.S. companies with advanced products and operational experience are appealing to the Chinese market. The virtual showcase will allow companies to present their products and services via webinar to an audience of active senior care practitioners and operators in China without the need to travel and receive feedback and contact information to pursue business opportunities. The program will showcase up to 6 U.S. companies.

  • When: April 18, 2017
  • Where: Webinar
  • Time: 8:00 PM Eastern / 5:00 PM Pacific
  • Cost: $500

For more information visit:

Gulf Coast World Trade Conference – Doing Business with Brazil

The Gulf Coast USEACs and District Export Councils are organizing the 17th Annual World Trade Conference. This year’s theme will be “Doing Business with Brazil” with a spotlight on healthcare and life sciences sectors and a Brazilian delegation.

  • When: April 3-5, 2017
  • Where: New Orleans, Louisiana
  • Cost: Sponsorship $10,000, $5000, and $2000; Attendee $250

For more information, visit or contact or

Webinar -  Medical Technologies Opportunities in Africa

Many countries in Africa are experiencing strong growth in their healthcare sectors.  Local distributors are eager to see the latest innovations that are taking hold in the U.S.  The region has a growing middle class demanding better access to healthcare, which means that there is steady demand for better healthcare and medical facilities in Africa’s largest economies.  Join us on this webinar to hear about opportunities for U.S. healthcare companies in this region.

  • When: April 19, 2017
  • Where: Webinar
  • Cost: Free

For more information: Contact

Trade Fair - conhIT

U.S. Commercial Service Germany, Messe Berlin and the German Association of Health IT Vendors (bvitg) are organizing a USA Pavilion for U.S. companies at the conhIT 2017, in Berlin, April 25-27.

 As the trendsetter for HealthIT in Germany and Europe, conhIT is Europe’s leading event for eHealth and in its 10th year. The opening ceremony, complementary conference program and on-the-floor workshops offer excellent networking and sales opportunities with German government officials and industry leadership for U.S. Health IT exporters.

conhIT statistics: 9,000+  international trade visitors (78% DECISION MAKERS, 40% from HOSPITALS), 450+ exhibitors from Health IT, total display area of more than 160,000 sq. ft. (15.000 sq.m.)

  • When: April 25-27, 2017
  • Where: Berlin, Germany
  • Application deadline: The application deadline for the USA Pavilion is February 10, 2017. Applications received after the deadline will be considered as time and space permits.
  • Cost: from $1,000 for a shared Counter Slot with 2 chairs, or $2,500 for your own open floor space.
  • Learn more and register:

For more information,contact: Anette Salama,; or Ursula Baumann,

Trade Fair - China International Medical Equipment Fair (CMEF) and the CORPORATE EXECUTIVE OFFICE (CEO) PROGRAM

The CEO is a specific area on the trade show floor located within the USA Pavilion that is subdivided into meeting space (with tables and chairs, one set per each U.S. company), business center (internet access, small desk, etc.) and small lounge/seating area. The program is an alternative to the traditional trade show booth and offers a unique, cost-effective way for companies to participate in the largest medical equipment exhibition in Asia. Through participation companies will receive:

-- Semi-private meeting space in CEO pavilion (part of overall U.S.A. Pavilion). Space will include table, 4-chairs and complimentary internet access
-- Shared office center with receptionist and hospitality service
-- Pre-show promotion across China
-- On-site assistant to help navigate CMEF experience
-- Travel/Logistics guidance

  • When: May 15-18, 2017
  • Where: Shanghai, China
  • Application deadline: Rolling until filled
  • Cost: $4,250

Questions/ (612) 348-1644 or (727) 893-3738

Trade Fair - CEO Program for U.S. Companies at MEDICA 2017

MEDICA 2017 is the largest and most prestigious medical technology show in the world, with over 5,500 exhibitors (incl. the Compamed/medical manufacturing segment), and over 132,000 international visitors in 19 halls on the Dusseldorf fairgrounds.  The U.S. Commercial Service's Corporate Executive Office (CEO) Program provides a unique way for U.S. firms to optimize their participation in this show.  Showcase your products and services to over 132,000 "trade only" visitors from 110 countries; meet the potential partners, agents, distributors and buyers; and close business deals without the expense of an exhibition booth.

  • When:  November 13-16, 2017 
  • Where:  Dusseldorf, Germany
  • Application deadline:  August 12, 2016 (unless sold out sooner)
  • Cost: $6,200 

For more information, contact: Leandro Solorzano (Fort Lauderdale), Shelby Peterson (Salt Lake City) or Anette Salama (Dusseldorf/Germany) or visit here.

Find more trade events here.

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Trade Missions

India Beauty &Wellness Executive Service

 The total size of the Indian retail beauty and cosmetics market is estimated at $9.67 billion, which includes oral care, fragrance, color cosmetics, skin care and hair care. This program provides an opportunity for U.S. business executives to visit India to obtain a comprehensive overview of the Indian beauty & wellness market and have a series of customized one-on-one meetings with importers, distributors, and partners interested in developing business with U.S. suppliers.   . 

  • When: May 8-12, 2017
  • Where: Mumbai, and Bangalore
  • Application deadline: March 27, 2017
  • Cost: $2,675

 For more information:


U.S. Commercial ServicHealthcare Trade Mission to South Africa and Kenya

Optional add-on stops: Ethiopia l Ghana l Mozambique

The purpose of the mission is to introduce U.S. firms to the rapidly expanding healthcare sectors in these two countries and to assist U.S. companies in pursuing opportunities in this sector.  U.S. companies will attend pre-scheduled meetings with potential agents, distributors, end users, industry contacts and government officials for the goal of launching or increasing exports.

 U.S. medical devices are highly regarded by the local medical community and often dominate the health landscape.  Local distributors are eager to see the latest innovations from the U.S. The region has a growing middle class demanding better access to healthcare, increasing the need for better healthcare treatment and facilities. A growing burden of disease, particularly non-communicable diseases is also an area of focus.   

  • When:  October 22-27, 2017
  • Where:  Johannesburg, South Africa and Nairobi, Kenya with optional add-ons: Ethiopia, Ghana, or Mozambique
  • Cost: $4,375 for small and medium-sized-enterprises* (<500 employees); $5,975 for large firms
  • Apply Early, Limited Space! Register Today at:

For more Information: Contact Michelle Ouellette, 617-565-4302

Find more trade missions here.

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Trade Leads

Belize: Major tender for supplies related to controlled drugs, dental equipment, labs, x-rays, medical equipment, and galenicals.

Azerbaijan: Ancestry and genealogy DNA research equipment

UK: Tender for CT scanners

Botswana: Tender for first aid supplies and emergency equipment

Turkey:  Plant stem cells for skin care in esthetic clinics; 2nd generation PRP products

To respond to these trade leads, please contact your local trade specialist.

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Country Spotlight: Israel

US Israel Flag

Israel’s healthcare system is well-advanced by international standards. Israeli hospitals are modern and the medical community is highly professional and well informed with the latest technologies. In recent years, Israel’s healthcare policy makers have been focusing on preventive medicine and early detection of cancer and other systemic and degenerative diseases. Israel has an advanced public healthcare system as well as a well-developed private care market. Medical Tourism is also an important segment of this market. The public healthcare system provides universal health coverage via four health management organizations and a network of community clinics and medical centers. Israel is considered a lucrative market for healthcare technologies that help reduce cost and prevent disease. Israeli importers and distributors of medical and pharmaceutical products reported over $2 billion in sales, with the U.S. share of 30% at $600 million.

Read more about Israel and 75 other country spotlights in our 2017 Healthcare Technology Resource Guide.

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Did You Know...?

Documents, Documents Everywhere!

Certain shipments need additional certificates and documentation to be allowed into the destination market. Check with your local U.S. Commercial Service office, importer, or freight forwarder for further information.  Some examples are: Certificate of Analysis; Certificate of Free Sale; Dangerous Goods Certificate; Fisheries Certificate; Fumigation Certificate; Halal Certificate; Health Certificate; Ingredients Certificate; Inspection Certificate; Pre-Shipment Inspections; Insurance Certificate; Phytosanitary Certificate; Radiation Certificate; Other (Product-Specific) Certificates.  Learn more about export documentation.

Find more trade resources here.

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