Be Our Valentine? We Love Helping You Export!


News for: February 2017

Event Highlight

Patient Day Global Forum Series

Patient Day: Saving Lives Through American Innovation

In March 2017, 19 U.S. Commercial Service offices around the globe will host Patient Day programs, where foreign government regulators and high level officials will see the personal impact U.S. medical technology has on their local population. Patient Day seeks to build the human connection through sharing personal stories of how U.S. technology is improving lives in their country.  

  • When:  March 2017
  • Where:  Various countries around the globe.

Program:  Each country’s program will feature presentations from local doctors and patients who will talk about how US technologies have improved their lives. A networking reception where regulators can speak with US healthcare technology firms will follow these presentations.
Marketing Partnership Opportunity:  Patient Day will provide marketing partners with valuable exposure to and engagement with foreign government regulators and
other critical decision makers. Marketing partners will be responsible for:

  • Locating a doctor or patient in the target country who uses your company’s technology and would be willing to speak at the International Patient Day. 
  •  Attending the local Patient Day to discuss new technology or answer questions.

For more information on the marketing partnership opportunity, please contact Melissa Grosso at or 860-638-6955.

Trade Events

Trade Show - SHOWTIME at HIMSS 2017 in Orlando February 19-23, 2017

The U.S. Commercial Service is pleased to announce that we will be offering our complimentary SHOWTIME program at HIMSS 2017.  Participating U.S. companies will have an opportunity to meet one-on-one with our U.S. Commercial Service Healthcare Technology Experts and Commercial Diplomats from Austria, Brazil, Norway, and Sweden. Receive a market assessment for your company, learn about upcoming marketing opportunities, and discuss and plan your international growth strategy with our experts who have helped many U.S. companies achieve success over the years. 

 To register, send an email to LeeAnne Haworth ( and William Toerpe ( by February 10th that includes:

1.      Name of company
2.      Company Point of Contact at HIMSS17
3.      Market(s) of interest (Austria, Brazil, Norway, Sweden)
4.      Booth Number (if you are exhibiting)

Appointment times do fill up quickly!  We will follow up with you with additional details. This is a complementary service.

Webinar - Opportunities in China’s Senior Care Market

The U.S. Consul General in Shanghai will be joined by his Economic team and local subject matter experts to discuss China’s growing demand for senior care products and services. By 2050, China is expected to have nearly 500 million people over 60, exceeding the population of the United States. The aging population has brought greater demand for senior care services, Chinese people will spend over $1.54 trillion from 2016 to 2020 on senior care, increasing 17 percent per year.

  • When: March 6, 2017
  • Where: Webinar
  • Time: 6:00 PM Eastern / 3:00 PM Pacific
  • Cost: $35
  • To register: contact Leandro Solorzano at

Trade Fair - First-time Medical Tourism Pavilion at ITB show in Berlin in 2017

U.S. medical service providers can now exhibit their products in a first-time Medical Tourism Pavilion at the world’s largest travel and tourism show ITB in Berlin (March 8-12, 2017). Companies will also have the opportunity to showcase their services to the travel trade audience in the show’s Medical Tourism Presentation Corner. As in previous years, the U.S. Commercial Service Global Tourism Team will again support the 200+ U.S. exhibitors at ITB via a myriad of activities, including market counseling and Social Media exposure, as well as targeted promotional outreach and matchmaking via the International Promotion Program.  

  • When: March 8-12, 2017
  • Where: Berlin, Germany

For more information, visit: or contact: Elizabeth Walsh, CS Germany Commercial Specialist & CS Europe Team Lead for Tourism,

Trade Fair - 37th International Dental Show

IDS in Cologne is the world’s leading trade show and largest biennial international fair for dental equipment.  In 2015, the event hosted a new record of 2,201 exhibitors from 56 countries. Approximately 138,500 trade visitors from 151 countries attended the show, up 11% over the 2013 event. The United States was the second largest foreign contingent, only topped by Italy. 

In 2017, we expect to surpass the 2015 results, with some +200 U.S. exhibitors in three North American Pavilions (Halls 4.2; 2.2; 5.1) recruited by Cologne Trade Shows (CTS) in Chicago and the Dental Trade Alliance (DTA).

  • When:  March 21-25, 2017 (Tuesday – Saturday)
  • Where: Cologne, Germany

For more information, visit, or contact:  
Rita Dommermuth T +1-773-326-9929;
Franz Balve T 732-933-1117; or
Uta Kirst T +49-211-737-767-80.

Trade Fair - U.S. Senior Care Virtual Showcase - China

China’s aging population has brought greater demand for senior care products and services. U.S. companies with advanced products and operational experience are appealing to the Chinese market. The virtual showcase will allow companies to present their products and services via webinar to an audience of active senior care practitioners and operators in China without the need to travel and receive feedback and contact information to pursue business opportunities. The program will showcase up to 6 U.S. companies.

  • When: March 23, 2017
  • Where: Webinar
  • Time: 8:00 PM Eastern / 5:00 PM Pacific
  • Cost: $500
  • To apply: contact Leandro Solorzano at

Conference - Asia Pacific Business Outlook (APBO)

Participate in APBO 2017 to get first-hand information from the 50+ international trade experts scheduled to visit Los Angeles to discuss the new challenges and upcoming opportunities that influence business decisions, especially choices concerning Asia-Pacific economy.

When: March 27-28, 2017

Where:The LA Hotel, Los Angeles, CA


For more information contact Eric Olson at or Erica Ramirez at

APBO logo

Gulf Coast World Trade Conference – Doing Business with Brazil

The Gulf Coast USEACs and District Export Councils will organize the 17th Annual World Trade Conference April 3-5, 2017 in New Orleans, Louisiana. This year’s theme will be “Doing Business with Brazil” with a spotlight on healthcare and life sciences sectors and a Brazilian delegation.

  • When: April 3-5, 2017
  • Where: New Orleans, Louisiana
  • Cost: Sponsorship $10,000, $5000, and $2000; Attendee $250

For more information, visit: or contact or

Trade Fair - conhIT

U.S. Commercial Service Germany, Messe Berlin and the German Association of Health IT Vendors (bvitg) are organizing a USA Pavilion for U.S. companies at the conhIT 2017, in Berlin, April 25-27.

 As the trendsetter for HealthIT in Germany and Europe, conhIT is Europe’s leading event for eHealth and in its 10th year. The opening ceremony, complementary conference program and on-the-floor workshops offer excellent networking and sales opportunities with German government officials and industry leadership for U.S. Health IT exporters.

conhIT statistics: 9,000+  international trade visitors (78% DECISION MAKERS, 40% from HOSPITALS), 450+ exhibitors from Health IT, total display area of more than 160,000 sq. ft. (15.000 sq.m.)

  • When: April 25-27, 2017
  • Where: Berlin, Germany
  • Application deadline: The application deadline for the USA Pavilion is February 10, 2017. Applications received after the deadline will be considered as time and space permits.
  • Cost: from $1,000 for a shared Counter Slot with 2 chairs, or $2,500 for your own open floor space.
  • Learn more/register:

For more information, visit: or contact: Anette Salama,; or Ursula Baumann,

Back to top

Trade Fair - China International Medical Equipment Fair (CMEF) and the CORPORATE EXECUTIVE OFFICE (CEO) PROGRAM

The CEO is a specific area on the trade show floor located within the USA Pavilion that is subdivided into meeting space (with tables and chairs, one set per each U.S. company), business center (internet access, small desk, etc.) and small lounge/seating area. The program is an alternative to the traditional trade show booth and offers a unique, cost-effective way for companies to participate in the largest medical equipment exhibition in Asia. Through participation companies will receive:

-- Semi-private meeting space in CEO pavilion (part of overall U.S.A. Pavilion). Space will include table, 4-chairs and complimentary internet access
-- Shared office center with receptionist and hospitality service
-- Pre-show promotion across China
-- On-site assistant to help navigate CMEF experience
-- Travel/Logistics guidance

  • When: May 15-18, 2017
  • Where: Shanghai, China
  • Application deadline: Rolling until filled
  • Cost: $4,250

Questions/Registration: (612) 348-1644 or (727) 893-3738

Trade Missions

2017 Trade Mission and Business Development Conference to Central America

 The U.S. Commercial Service is organizing a Trade Mission to Central America, in conjunction with the Trade Americas – Opportunities in Central America Business Development Conference on March 26-31, 2017.  The Mission has been approved and posted in the Federal Register.  The mission is open to U.S. companies from a cross-section of industries but is strongly focused on companies representing Central America’s lead industries for U.S. exports and investment . 

To learn more and to registervisit here


U.S. Commercial ServicHealthcare Trade Mission to South Africa and Kenya

Optional add-on stops: Ethiopia l Ghana l Mozambique

The purpose of the mission is to introduce U.S. firms to the rapidly expanding healthcare sectors in these two countries and to assist U.S. companies in pursuing opportunities in this sector.  U.S. companies will attend pre-scheduled meetings with potential agents, distributors, end users, industry contacts and government officials for the goal of launching or increasing exports.

 U.S. medical devices are highly regarded by the local medical community and often dominate the health landscape.  Local distributors are eager to see the latest innovations from the U.S. The region has a growing middle class demanding better access to healthcare, increasing the need for better healthcare treatment and facilities. A growing burden of disease, particularly non-communicable diseases is also an area of focus.   

  • When:  October 22-27, 2017
  • Where:  Johannesburg, South Africa and Nairobi, Kenya with optional add-ons: Ethiopia, Ghana, or Mozambique
  • Cost: $4,375 for small and medium-sized-enterprises* (<500 employees); $5,975 for large firms
  • For more Information: Contact Michelle Ouellette, 617-565-4302

Back to top

Trade Leads

India: Symlin cartridges for disposable injection pens

Mauritius: Tenders for hearing aids and surgical equipment for 5 regional hospitals

Zimbabwe: Regional medical warehouse

To respond to these trade leads, please contact your local trade specialist.

Back to top

Country Spotlight: Nigeria Republic

Despite recent improvements, Nigeria’s health infrastructure still remains low and insufficient to cater for its growing population. As a result, each year, over 30,000 Nigerians travel to India, the United Arab Emirates, the United States, South Africa and Europe on medical tourism for major treatments such as open heart surgeries, renal transplants, brain surgeries, cancer and eye treatment. An estimated $1 billion is spent on these therapies. Nigeria's health sector contribution to GDP is 5% and the country remains a net importer of medical equipment and prescription medicines. Local production of medical devices is limited to peripheral items such as hospital beds and gurneys. Local pharmaceutical manufacturing companies have the capacity to produce only over-the-counter drugs especially those for treating common cold, malaria and headaches as well as some low end prescription remedies. Prospects exist for U.S. companies largely in the medical diagnostics domain. Magnetic Resonance Imaging (MRI), Computed Tomography scan (CT), Digital X-Ray, Ultrasound, Mammography, ultrasound scans, as well as anesthesia technologies will do well.

Read more about Nigeria and 75 other country spotlights in our 2017 Healthcare Technology Resource Guide.

Back to top

Did You Know...?

Our eCommerce Lab Can Help Find Your Next Sale!

Learn about strategy, resources, and our Virtual Pitch Program here:

Find more trade resources here.

Back to top