Global Automotive & Transportation Team Newsletter - Fall 2015

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Quarterly Newsletter - Autumn 2015

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The automotive industry is essential to the U.S. economy.  It is one of the largest employers, supporting more than 8 million U.S. jobs and is the largest manufactured goods export sectors in the U.S. The U.S. Commercial Service, a division of the U.S. Department of Commerce, provides this newsletter to companies interested in enhancing international business development.

FOCUS ON: United Arab Emirates

UAE header

UAE’s automotive market is the second largest after Saudi Arabia in the GCC.  Roughly 75% of consumers are planning automobile purchases in the next calendar year, and virtually the entire supply of cars and light vehicles are imported. UAE is also one of the largest importers of used cars becoming a regional hub not only for cars but also for vehicle parts and components in the entire MENA region. Meanwhile, the MENA region saw some $3.4B in OE investment in new assembly and related facilities. With UAE’s strong economic growth, solid household spending and increased access to vehicle financing, the automotive industry is expect to remain robust over the coming years.  This positive projection bodes well for U.S. automotive aftermarket and specialty equipment suppliers.  Automechanika Jeddah (Jan 2016) and Dubai (May 2016) are supported by the U.S. Commercial Service, providing an excellent platform for building sales in the region. To learn more about pursuing sales to the UAE and be put in touch with your local Global Automotive Trade Specialist, contact

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Boost to Latin America Exports!

The Auto Care Association will receive $299,345 from the International Trade Administration’s (ITA) Market Development Cooperator Program (MDCP) to help the automotive industry produce exports to Chile, Colombia, Costa Rica, Guatemala, Honduras, and Peru. These funds are expected to generate an estimated $55 million in exports during the next three years by companies across the United States. Find out how you can join Auto Care’s international trade support activities, contact or

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Upcoming Events

Discover Global Markets Conference: Pacific Rim Customers, Orange County CA, Oct 28-30

Recreational transportation and automotive sectors are among the focus at this premier event.  The dynamic 2-day conference with unparalleled access to 29 market experts, panel discussions on cutting edge trends with industry leaders, contacts and insights to grow internationally. Attend country and industry sessions, learn about global branding, international marketing, fulfillment, distribution, and protecting your Intellectual Property Rights (IPR).

Automotive Aftermarket Industry Week, Las Vegas, Nov 3-6, 2016 – Meet international buyers and U.S. Department of Commerce representatives who will attend both shows.

SEMA Show (Las Vegas Convention Center):  Premier automotive specialty products trade event.  On November 2, SEMA will hold four roundtable sessions on selling to the Middle East, China, Russia and Australia, which will include discussions with U.S. companies interested in selling to each of these markets, as well as buyers from these regions.  In addition, the SEMA Show will feature a Center for International Trade for international buyers and SEMA Show exhibitors, located at N255.

AAPEX (Sands Convention Center):  Premier auto parts aftermarket industry event.  International buyers and AAPEX exhibitors can visit the International Business Center, Level 1 Casanova Room 501-503 for trade counseling and matchmaking support.

ITS Congress Bordeaux France, Oct 5-9, 2015 – Intelligent Transportation Systems thought leaders and commercial innovators assemble. The U.S. Commercial Service is providing on-sight B2B matchmaking for US participants. Contact

Automotive Component Manufacturing Opportunities in Botswana, Oct 15, 2015 at 10:00 Eastern. A Direct Line call with the US Embassy in Gaborone about the local market.

Rematec, Las Vegas, Oct 31-Nov 2 – Largest remanufacturing trade show in North America.  Meet Commerce escorted foreign buyers!  Contact

National RV Show, Kentucky, Dec 1-3, 2015 – International buyers supported. Join B2B activities.  Contact

Automechanika Shanghai, Dec 2-5, 2015 – World’s second largest trade fair for the auto services industry.  USA Pavilion and more for US exporters. Contact

Mexico Automotive Industry Summit, Leon Guanajuato, Dec 9-10 -- B2B matchmaking schedule and industry presentations from Central Mexico-based OEMs. VIP pass available. Contact

EICMA Milan Italy, Dec 19-22, 2015 – Join the USA Pavilion at this premier annual trade event for the motorcycle, moped, and scooter sector in Italy. Last year’s show hosted 1,100 exhibitors on 260,000sqm of exhibition space, and 50,245 trade visitors. More on this show.

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Market Research

Top Markets Reports provide U.S. auto parts and recreational transportation suppliers the honest assessment of opportunities and challenges needed to successfully export to various markets throughout the world. Models project through 2020 with rankings for a total of 30 markets for auto parts suppliers and a more narrow review for the recreational transportation sector. These include detailed country case studies written about these countries: Australia, Brazil, China, Colombia, Japan, Germany, Mexico, Saudi Arabia, South Korea, Thailand.
Automotive Parts Top Markets
Recreational Transportation Top Markets

Trends in U.S. Vehicle Exports
U.S. vehicle exports reached $57 billion in 2014, an increase of 138% from 2009 levels, and the U.S. motor vehicle and parts manufacturing industry directly employs over 876,800 workers. As the largest manufactured goods export sector, the success of the U.S. automotive industry (vehicles and parts) plays a critical role in increasing overall U.S. exports and our economic strength.

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Trade Leads

SAUDI ARABIA: Riyadh based auto care services company to all brands of cars seeks to diversify into glass coating & smart tinting products; electronic insulation technology (transparent protection); ceramic protection products. Contact

MALAYSIA:  Urgent need by leading local oil and gas company in Malaysia for an armored vehicle to ferry their executive in Iraq and Sudan.  Vehicles must be extremely stable in rugged terrain at medium to high speeds (Direct contact Mr. Kenny Yip at Contact US Embassy Kuala Lumpur.

CHILE:  Railroad maintenance company ICIL ICAFAL ( or seeks partnership with U.S. equipment supplier offering  rail saw, rail drill, sleeper (tie) drill, screwing machine, electric tamper and track jack.  Contact, US Embassy Santiago.

TANZANIA, RWANDA, BURUNDI:  Governments of Tanzania, Rwanda and Burundi announced a tender for the new railway PPP with a line from Dar (standard gauge) to Isaka, to Kigali, with a link to Burundi. Largely paralleling the Central Rail Corridor, it will be 1672km in length and initial capital investments, including rolling stock, is expected to be between $5–6 billion. More information can be found at  Contact, US Embassy Dar es Salaam

INDONESIA:  Interest in joint venture or turn-key project collaboration in country’s first aircraft tire retreading recycling project sought by PT. Rubberman Crown Tire Retread and Rubber Group is a family business started as a conventional hot cure tire retreading factory. The company introduced the “cold” retreading system and expanded to 37 factories across Indonesia and abroad. It is the largest tire retreading company in the country and it has been operating since 1982. Contact, US Embassy Jakarta.

MYANMAR: Myanmar Railway is now inviting Expression of Interest from reputable local, international or Joint Venture developers to undertake design and build works for Yangon Central Railways Station Area Comprehensive Development project. Deadline Nov 6. Contact or, US Embassy Rangoon.

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Ford Ranger Assembly in Nigeria:  US vehicle manufacturer Ford announced it will assemble its Ranger pickup in Nigeria, starting in October.  In partnership with Ford dealer group Coscharis Motors, the plant will be Ford’s first African production location outside South Africa. It will have the capacity to assemble up to 5,000 units a year and will be destined for sale in Nigeria only. Ford will assemble the Ranger at a semi-knockdown (SKD) level, using body parts and components imported from South Africa. For information on connecting with this project, contact at the US Commercial Service, US Embassy Nigeria.

Car Share Market in Turkey:  Turkey’s first car share operator, Atlagit, established in March 2010, but has since ceased operation.  Similarly, MobiCar which started in November 2012 has also closed shop. Currently, there are two car share companies still serving the market: Yoyo and ZipCar.

Yoyo ( was the second to enter the market in March, 2012. Today the company serves Istanbul with 54 vehicles. ZipCar Turkey (, is operated by Otokoç Automotive and offers 500 vehicles, also only in the Istanbul region.

Both companies provide valet service and mobile applications, and are appealing given high vehicle purchase, tax, maintenance and parking costs in Istanbul.  More and more passengers are getting used to the system and anticipate expansion into other larger cities such as Ankara and Izmir. 

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Auto Team Detroit 2015

From 19 global locations, the Global Automotive & Transportation Team convened in Detroit for the NACE/CARs Expo and strategic planning. “Thanks to GM for the Chevy Volt tour!”

A/S MJadotte - GM Tour

Commerce’s Assistant Secretary for Industry and Analysis, Marcus Jaddotte, along with other U.S. Department of Commerce representatives (see below), toured General Motors’ Fairfax plant, led by GM Fairfax Plant Manager Bill Kulhanek (August 2015)

GM Fairfax Tour ITA team

(L to R) Tricia Van Orden, Executive Secretary, President’s Export Council;  Jenna Pilat, Director, ITA Advocacy Office; Marcus Jaddotte, Assistant Secretary of Commerce for Industry and Analysis; Nya Igambi, Director, U.S. Commercial Service - Missouri; Aparna Sahgal, Deputy Director, USDOC Office of Advisory Committees & Industry Outreach

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