 Latest News
CTP Releases Five-Year Strategic Plan
In December 2023, CTP released our new strategic plan, which outlines the center’s programmatic and workforce initiatives for the next five years. CTP’s Strategic Plan represents a new chapter that builds upon the strong foundation that was established and has been cultivated since the center’s inception in 2009. Guided by this plan, CTP aims to reduce the negative health effects caused by tobacco use by ensuring a well-regulated marketplace, preventing people from starting to use tobacco products, encouraging people who use tobacco products to quit, and reducing the harm caused by tobacco product use.
Throughout the process of developing the strategic plan, the center shared routine public updates on the plan’s development, issued proposed goal areas and cross-cutting themes, and collected internal and external feedback in a variety of ways. All CTP staff were given opportunities to provide feedback on the strategic plan, and the center also collected external feedback from the public during summer 2023.
Woven throughout this programmatic work is an unwavering commitment to advance four key overarching themes that are common to all the goals of the strategic plan: science, health equity, stakeholder engagement, and transparency. Specific activities stemming from the goals, outcomes, and objectives outlined in the plan will be announced as they are implemented over the coming months and years.
As the center looks ahead to the next five years, we recognize this as a critical moment in the history of tobacco product regulation in the United States. With these guiding components in hand, we are confident that CTP’s Strategic Plan and our center’s staff will meaningfully advance our mission to protect the public health from tobacco-related death and disease.
CTP Releases Policy Agenda of Rules and Guidance Documents
In conjunction with the strategic plan, CTP also published our policy agenda of rules and guidance documents that are in development or planned for development. This process will be guided by the best available science, strict adherence to the law, and our fundamental mission to protect and promote the public health. This policy agenda will create a more efficient approach to meeting CTP’s Strategic Plan and will be updated annually.
New Study Finds “The Real Cost” Successfully Influenced Youth E-Cigarette Beliefs
In February, FDA collaborated with RTI International on a study published in Nicotine and Tobacco Research evaluating longitudinal associations between exposure to FDA’s “The Real Cost” E-Cigarette Youth Prevention Campaign advertisements and changes in campaign-specific beliefs among U.S. youth. The study found evidence that self-reported exposure to “The Real Cost” campaign advertisements increased youth beliefs around the harms of e-cigarettes and the consequences of e-cigarette use. This study offers evidence for the effectiveness of this e-cigarette-focused digital and social media campaign at changing youth tobacco perceptions in response to changes in youth tobacco product and media use habits.
In Case You Missed It: Recent CTP News
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